2. Logos are everywhere, and every logo is a visual element that serves three main
functions:
1. Identification
A logo identifies your company in the marketplace. In a quick, visually symbolic way, a
logo represents your company to the outside world. Often your logo is the first thing a
potential customer sees. It's your first impression, and we all know how important
that can be.
2. Distinction
If designed well, your logo will also distinguish you from your competition, providing a
way for customers to recognize and select you amidst other similar businesses. Is your
logo unique? Or can people toss you in a pile with your competitors?
3. Communication
Thirdly, your logo communicates something about your company. Sometimes direct,
and sometimes subtle, every logo says something about the company it represents.
What does your logo say about your company? Classy? Trustworthy? Serious? or
Unprofessional? Sloppy? Outdated?
3. After researching what it is a company logo
actually does, I designed several logos…
1)
2)
3)
4. To establish which logo we were going
to use we asked our target audience
what one would catch their eye and
why….
5. 1,2 or 3?
20
18
16
14
12
10
8
6
4
2
0
Logo 1 Logo 2 Logo 3
6. “ Logo 1 because its
very colourful and
caught my eye
immediately”
“ Logo 2 because its
very modern and
very unique as well
as being easily
identifiable”
“ Definitely logo 1 because it
represents the world as well
as a house music genre. It is
also extremely colourful which
is very eye pleasing, as well as
being modern!”
“ I love logo 3. It straight
away highlights it is a house
music genre the company
produce. It is also very girly
which I absolutely love”
“ My favourite is logo 2.
It gives the company
name as well as the
colour theme of their
company. The
headphones surround
the logo and makes it
seem very collective
which I love.”
7. After surveying 40 people, the graph highlight
that Logo 1 is most popular. Therefore we will be
using this logo as our production company logo
and hopefully it will fulfil the need of a logo.
HM stands for House music as this is
the genre of music we focus on
Headphones represent
music in general
The sound waves are very
eye catching due to their
colourful vibe. They fit in
with house music genre and
help attract our audience
