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CUSTOMER JOURNEY MAPPING designthinkersacademy 
+ 
Explain Emotions 
- 
Customer’s Needs 
Barriers 
EMOTIONAL STATUS OF 
PERSONA 
CONTEXT 
WHAT IS THE PERSONA 
TRYING TO DO? 
JOURNEY STAGES 
TOUCHPOINTS 
WHICH TECHNOLOGY 
SUPPORTS THIS TOUCHPOINT? 
OPPORTUNITY AREAS 
OPPORTUNITIES FOR 
APPLICATION OF 
NEW TECHNOLOGY 
+ 
Name 
Profile 
Behaviour
CUSTOMER JOURNEY MAPPING designthinkersacademy 
+ + 
Explain Emotions Explain Emotions 
- 
Customer’s Needs 
Barriers 
Customer’s Needs 
Barriers
CUSTOMER JOURNEY MAPPING designthinkersacademy 
- 
Customer’s Needs 
Barriers 
Explain Emotions 
+ + 
WHICH TECHNOLOGY SUPPORTS 
OPPORTUNITIES FOR APPLICATION OF NEW TECHNOLOGY OPPORTUNITY AREAS TOUCHPOINTS JOURNEY STAGE WHAT THE PERSONA IS THE TOUCHPOINT?? 
TRYING TO ACHIEVE? 
CONTEXT EMOTIONAL STATUS

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Tech CJM

  • 1. CUSTOMER JOURNEY MAPPING designthinkersacademy + Explain Emotions - Customer’s Needs Barriers EMOTIONAL STATUS OF PERSONA CONTEXT WHAT IS THE PERSONA TRYING TO DO? JOURNEY STAGES TOUCHPOINTS WHICH TECHNOLOGY SUPPORTS THIS TOUCHPOINT? OPPORTUNITY AREAS OPPORTUNITIES FOR APPLICATION OF NEW TECHNOLOGY + Name Profile Behaviour
  • 2. CUSTOMER JOURNEY MAPPING designthinkersacademy + + Explain Emotions Explain Emotions - Customer’s Needs Barriers Customer’s Needs Barriers
  • 3. CUSTOMER JOURNEY MAPPING designthinkersacademy - Customer’s Needs Barriers Explain Emotions + + WHICH TECHNOLOGY SUPPORTS OPPORTUNITIES FOR APPLICATION OF NEW TECHNOLOGY OPPORTUNITY AREAS TOUCHPOINTS JOURNEY STAGE WHAT THE PERSONA IS THE TOUCHPOINT?? TRYING TO ACHIEVE? CONTEXT EMOTIONAL STATUS