Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Tech CJM
1. CUSTOMER JOURNEY MAPPING designthinkersacademy
+
Explain Emotions
-
Customer’s Needs
Barriers
EMOTIONAL STATUS OF
PERSONA
CONTEXT
WHAT IS THE PERSONA
TRYING TO DO?
JOURNEY STAGES
TOUCHPOINTS
WHICH TECHNOLOGY
SUPPORTS THIS TOUCHPOINT?
OPPORTUNITY AREAS
OPPORTUNITIES FOR
APPLICATION OF
NEW TECHNOLOGY
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Name
Profile
Behaviour
3. CUSTOMER JOURNEY MAPPING designthinkersacademy
-
Customer’s Needs
Barriers
Explain Emotions
+ +
WHICH TECHNOLOGY SUPPORTS
OPPORTUNITIES FOR APPLICATION OF NEW TECHNOLOGY OPPORTUNITY AREAS TOUCHPOINTS JOURNEY STAGE WHAT THE PERSONA IS THE TOUCHPOINT??
TRYING TO ACHIEVE?
CONTEXT EMOTIONAL STATUS