The Eco League's presentation as part of the Digital Catapult's Environmental Data Exchange Hack Weekend. Find out more about the Environmental Data Exchange: http://bit.ly/19p2zUW

1. Eco League Live
We are the Eggmen
Team Members :
Steve Boulton - Golden Egg Innovation
Steve Cockett - Golden Egg Innovation
Alan Dunning - Red Ninja
Sam Ryecroft - Red Ninja
Lewis Dohren - Red Ninja

2. Businesses are wasteful
“£23billion could be saved by UK business in one year” – Defra
Little transparency around waste
“Only 3% of biggest companies report all seven basic measures of
sustainability” - CKC
The Problem Being Solved
#edxhack

3. The Solution
#edxhack
Create league table celebrating the best companies & shaming the worst
Bold and compelling social media infographics leaving
nowhere for underperforming companies to hide
Lobby Govt for legislation to force companies to collect & publish data
Monthly & Annual Awards. Encourage businesses to link
employee bonuses to sustainability success. Engage staff
Innovative use of Twilio to directly inform CEOs of poor performance

4. The Datasets Used
#edxhack
Sustainability reports for top FTSE 100 companies
(researched & uploaded to the Environmental Data Exchange)

5. The Brand & Prototype
#edxhack
Where Businesses compete to save the planet

6. Target user or customer
#edxhack
1. UK Big Businesses
2. US Big Businesses
3. Global Big Business
4. Smaller Businesses
5. Individuals

7. Monetisation & Value
#edxhack
1. Government Investment for Environmental Change
3. Big Business – Corporate Social Responsibility Budgets
4. Sponsorship
UK FTSE 100 worth £1,900 billion. Just 0.01% equals £190 million
e.g. Waste Firms such as Biffa
2. Company Efficiency Savings
DEFRA predicts business savings of £23 billion per year
DEFRA annual budget £2.5 billion per year

8. Partners,channels & next steps
#edxhack
UK Government
Sponsors
Partners
UK Big Businesses
Channels
Government PR & Social
News & Media
Big Businessess PR & Social
Next Steps
Develop Business Case. Speak to UK Government (Defra) and then
jointly approach FTSE 100 companies. Welsh Government just
passed “Future Generations Bill” so start with them
Environment Agency / Red Ninja
AMEE / Twilio / IBM / Cleanweb

9. Thank you
© 2014 Gabriella Karney Photography