Newcastle University Culture Lab's presentation from the Digital Catapult's Environmental Data Exchange Hack Weekend. For more information about the Environmental Data Exchange, click here: http://bit.ly/19p2zUW

1. Gaming for Environmental
Awareness
Culture Lab, Newcastle University
Team Members:
Sam Mitchell Finnigan
Sebastian Mellor
Matthew Marshall
Dan Jamieson
Alexander Wilson

2. Environmental issues are largely invisible on a day-to-day basis:
 Awareness campaigns – often focused on distant locations e.g. Arctic
Circle.
 Local Environmental Data is often available but difficult to find or
access.
 It’s also difficult to relate to this data.
The Problem Being Solved
#edxhack

3. The Solution
#edxhack
 Develop a game, taking data from surrounding locations (using the
EDX platform).
 Use this data to affect the game parameters, bringing environmental
data to life in your city.
 Provocation through design

4. The Datasets Used
#edxhack
Two Datasets in the prototype:
• Air Quality
• Noise Pollution
Extensible

5. The Prototype
#edxhack

6. demo
© 2014 Gabriella Karney Photography

7. Target user or customer
#edxhack
PEOPLE!
• Education – schools, kids, teachers
• Local Authorities
• Researchers – design probes, workshops

8. Monetisation & Value
#edxhack
Value goes beyond simple monetisation…
• Bringing this data to life in a game brings issues to the masses
• More awareness => More activism, action, and solutions
• Monetisation comes later, indirectly, as the future becomes more
sustainable.

9. Potential partners / channels and next steps
#edxhack
We worked with two DEFRA datasets…
• But they were quite disparate, in terms of
format.
• Produce a fully-fledged API to use
DEFRA-collected data.
• Also add in Geocoding
• Output in a common format (no scraping!)

10. Thank you
© 2014 Gabriella Karney Photography
Questions?