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Social media 101: Digital Catapult Case Study

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Avril Grieves, Digital Marketing Executive at the Digital Catapult, gave this presentation at their Social Media 101 Startup Session, held on 19/1/16.

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Social media 101: Digital Catapult Case Study

  1. 1. Case Study: Digital Catapult Social Media 101 @DigiCatapult #StartupSessions
  2. 2. Digital Catapult on social media @DigiCatapult #StartupSessions
  3. 3. Digital Catapult’s top social media tips @DigiCatapult #StartupSessions
  4. 4. Planning is key • Keep a record of all tweets/posts • Use content planning tools (e.g. Hootsuite, Tweetdeck) @DigiCatapult #StartupSessions
  5. 5. @DigiCatapult #StartupSessions
  6. 6. Become a voice for your focus areas • Share content from industry players • Use relevant hashtags (e.g. #startups, #IoT, #bigdata) • Pose questions to get your audience talking @DigiCatapult #StartupSessions
  7. 7. #IoT @DigiCatapult #StartupSessions
  8. 8. Identify your influencers • Use Twitter lists to track and organise influencers • Share their content and they’ll share yours • Don’t be shy – ask them to create content for you! @DigiCatapult #StartupSessions
  9. 9. Use analytics to learn and go forward • Google Analytics (website) • Twitter Analytics (free, but limited) • Hootsuite (Twitter, Facebook, LinkedIn, Instagram) @DigiCatapult #StartupSessions
  10. 10. Be fun! • Show your brand’s personality • Topical hashtags (e.g. #ThrowbackThursday) @DigiCatapult #StartupSessions
  11. 11. #WorldEmojiDay @DigiCatapult #StartupSessions How many sweets are in the jar?
  12. 12. 1 2 3 4 Our top tips… Planning is key Become a voice for your focus areas Identify your influencers Use analytics to learn and go forward Be fun! @DigiCatapult #StartupSessions
  13. 13. How to trend on Twitter… @DigiCatapult #StartupSessions
  14. 14. Growing Startups to Scaleups – October 2015 @DigiCatapult #StartupSessions
  15. 15. @DigiCatapult #StartupSessions
  16. 16. 1 2 3 4 @DigiCatapult #StartupSessions
  17. 17. 1 2 3 4 @DigiCatapult #StartupSessions
  18. 18. 1 2 3 4 @DigiCatapult #StartupSessions
  19. 19. The aftermath @DigiCatapult #StartupSessions
  20. 20. THANK YOU @DigiCatapult #StartupSessions

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