This document provides tips from Digital Catapult for using social media effectively. It recommends planning content in advance using tools like Hootsuite, becoming a voice in your areas of focus by sharing relevant content and asking questions, and identifying influencers in your industry to both follow and engage with. It also stresses using analytics to evaluate performance and improve strategies over time, as well as maintaining a fun brand personality with topical hashtags and posts. The overall message is that social media requires organization, community building, and learning from data.

1. Case Study: Digital Catapult
Social Media 101
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2. Digital Catapult on
social media
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3. Digital Catapult’s top
social media tips
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4. Planning is
key
• Keep a record of all
tweets/posts
• Use content planning
tools (e.g. Hootsuite,
Tweetdeck)
@DigiCatapult #StartupSessions

5. @DigiCatapult #StartupSessions

6. Become a voice for your
focus areas
• Share content from
industry players
• Use relevant hashtags
(e.g. #startups, #IoT,
#bigdata)
• Pose questions to get
your audience talking
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7. #IoT
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8. Identify your
influencers
• Use Twitter lists to track
and organise influencers
• Share their content and
they’ll share yours
• Don’t be shy – ask them
to create content for
you!
@DigiCatapult #StartupSessions

9. Use analytics to learn and go forward
• Google Analytics
(website)
• Twitter Analytics (free,
but limited)
• Hootsuite (Twitter,
Facebook, LinkedIn,
Instagram)
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10. Be fun!
• Show your brand’s
personality
• Topical hashtags (e.g.
#ThrowbackThursday)
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11. #WorldEmojiDay
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How many sweets are
in the jar?

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Our top tips…
Planning is key
Become a voice for your focus
areas
Identify your influencers
Use analytics to learn and go
forward
Be fun!
@DigiCatapult #StartupSessions

13. How to trend on Twitter…
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14. Growing Startups
to Scaleups –
October 2015
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15. @DigiCatapult #StartupSessions

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@DigiCatapult #StartupSessions

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@DigiCatapult #StartupSessions

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@DigiCatapult #StartupSessions

19. The aftermath
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20. THANK YOU
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