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Socializing your web site
              Cygnis Media
         clark@cygnismedia.com
      http://www.cygnismedia.com/
Socializing your web site

With the introduction of the 'Like' button for web sites,
Facebook has taken the first major step towards creating
the semantic web. Amongst all the privacy related negative
press Facebook is getting lately, we must not forget the fact
that Facebook has been at the forefront of pioneering how
we use social media networks on a daily basis to further
enhance our Internet experience.




                           Cygnis Media
                      clark@cygnismedia.com
                   http://www.cygnismedia.com/
Socializing your web site

Imagine my surprise when I was reading an article on an obscure
design related magazine's web site only to realize that my friend
(let's call him John), Liked the very article I did. I didn't even know
he was into design. So I visited his Facebook profile and sent him
a quick message asking him about his thoughts on the subject
matter, which led to a very interesting conversation, which later
led to us working together on a very lucrative venture in print
design. Pretty crazy how that played out.




                               Cygnis Media
                          clark@cygnismedia.com
                       http://www.cygnismedia.com/
Socializing your web site
Similarly, another way this tool can be quite effective is to
drive people to particular parts of the web site through
newsfeeds. While going through the newsfeed, I stumble
across a feed that states “Samantha Likes Yelp's review of
Ruby Tuesdays Restaurant in San Francisco”. Being
interested at that point in time to check out a new
restaurant in San Francisco, I simply click the link and end
up reading the review which may sway me into actually
going there for lunch.




                            Cygnis Media
                       clark@cygnismedia.com
                    http://www.cygnismedia.com/
Socializing your web site
Each user on average has (on average)
approximately 150 Facebook friends. Some
have a lot more than that. Each newsfeed item that is
published is another potential
150 possible visitors. Because people's
friends are usually those who are in
close proximity or share similar
interests, these feeds are
very effective in driving traffic to web
sites. Reaching close to 500 million active users on
Facebook, it is by far the largest social media network out
there, which is exactly why this feature is so effective. It
would simply not work without a large user-base to share
information.



                              Cygnis Media
                         clark@cygnismedia.com
                      http://www.cygnismedia.com/

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Socializing your web site

  • 1. Socializing your web site Cygnis Media clark@cygnismedia.com http://www.cygnismedia.com/
  • 2. Socializing your web site With the introduction of the 'Like' button for web sites, Facebook has taken the first major step towards creating the semantic web. Amongst all the privacy related negative press Facebook is getting lately, we must not forget the fact that Facebook has been at the forefront of pioneering how we use social media networks on a daily basis to further enhance our Internet experience. Cygnis Media clark@cygnismedia.com http://www.cygnismedia.com/
  • 3. Socializing your web site Imagine my surprise when I was reading an article on an obscure design related magazine's web site only to realize that my friend (let's call him John), Liked the very article I did. I didn't even know he was into design. So I visited his Facebook profile and sent him a quick message asking him about his thoughts on the subject matter, which led to a very interesting conversation, which later led to us working together on a very lucrative venture in print design. Pretty crazy how that played out. Cygnis Media clark@cygnismedia.com http://www.cygnismedia.com/
  • 4. Socializing your web site Similarly, another way this tool can be quite effective is to drive people to particular parts of the web site through newsfeeds. While going through the newsfeed, I stumble across a feed that states “Samantha Likes Yelp's review of Ruby Tuesdays Restaurant in San Francisco”. Being interested at that point in time to check out a new restaurant in San Francisco, I simply click the link and end up reading the review which may sway me into actually going there for lunch. Cygnis Media clark@cygnismedia.com http://www.cygnismedia.com/
  • 5. Socializing your web site Each user on average has (on average) approximately 150 Facebook friends. Some have a lot more than that. Each newsfeed item that is published is another potential 150 possible visitors. Because people's friends are usually those who are in close proximity or share similar interests, these feeds are very effective in driving traffic to web sites. Reaching close to 500 million active users on Facebook, it is by far the largest social media network out there, which is exactly why this feature is so effective. It would simply not work without a large user-base to share information. Cygnis Media clark@cygnismedia.com http://www.cygnismedia.com/