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Digital Transformation
Strategy
Digital
Transformation
Strategy
By Ex-Deloitte & McKinsey
Consultants
22
Aurelien Domont
Slidebooks Consulting
Managing Director
“ Show professionalism with well-designed
Powerpoint Premium documents ”
Purpose of this document
“ Save weeks of work by re-using our editable
Powerpoint templates ”
“ Increase your knowledge and skills using our
Digital Transformation Strategy practical Training
created by ex-Deloitte & McKinsey Consultants ”
33
Digital Transformation Strategy
1. Key background knowledge
2. Key figures
3. Digital Transformation Strategy Framework
4. Example of a business case to justify a $100 million investment
5. Examples of a Digital Strategy on a page
6. Examples of Digital Roadmaps
7. Reusable Templates
8. Top 5 useful quotes for your presentations
44
Digital Transformation Strategy
1. Key background knowledge
2. Key figures
3. Digital Transformation Strategy Framework
4. Example of a business case to justify a $100 million investment
5. Examples of a Digital Strategy on a page
6. Examples of Digital Roadmaps
7. Reusable Templates
8. Top 5 useful quotes for your presentations
55
How would you define “Digital Transformation”?
66
Source: I-Scoop
How would you define “Digital Transformation”?
7
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88
Take 5 min to draw an ideal company digital ecosystem?
99
Take 5 min to draw an ideal company digital ecosystem?
Your brand
needs to
ensure
optimum
customer &
partner
experience
Social
Media
Mass
Media
Physical
point of
sale
Big Data
Events
Email
and mail
Organic
& Paid
search
Website
Corporate
website
Ecom-
merce
website
Blog
Print RadioTV
Interactions
Transactions
Observa-
tions
1010
Digital Transformation Strategy
1. Key background knowledge
2. Key figures
3. Digital Transformation Strategy Framework
4. Example of a business case to justify a $100 million investment
5. Examples of a Digital Strategy on a page
6. Examples of Digital Roadmaps
7. Reusable Templates
8. Top 5 useful quotes for your presentations
1111
What is today the percentage of the world connected to the internet?
1212
43%
What is today the percentage of the world connected to the internet?
13
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1414
What is the number of connected devices worldwide in Billion?
1515
What is the number of connected devices worldwide in Billion?
2014 2017 2020
Source: Statista
14.4
28.4
50.1
1616
Digital Transformation Strategy
1. Key background knowledge
2. Key figures
3. Digital Transformation Strategy Framework
4. Example of a business case to justify a $100 million investment
5. Examples of a Digital Strategy on a page
6. Examples of Digital Roadmaps
7. Reusable Templates
8. Top 5 useful quotes for your presentations
1717
Digital Transformation Strategy Framework
Current
State
Strategy &
Business Case
Target
State
Roadmap
Implemen-
tation
Monitor
Change Management & Communication
Program & Project Management
Define your
digital vision
Define your
digital strategy
Create a
business case to
justify
investment
21 43 65
Design the
current
operating model
Assess the
company current
digital maturity
Assess the
competitors
current digital
maturity
Define the
desired target
operating model
Assess the
company target
digital maturity
Undertake a gap
analysis
Define key
programs to
reach target
operating model
Define key
projects within
each program
Define key
activities within
each project
Implement
business change
Implement
technology
change
Ensure cultural
and people
change
Monitor change
adoption
Monitor
performance
Ensure
continuous
improvement
1818
Digital Transformation Strategy
1. Key background knowledge
2. Key figures
3. Digital Transformation Strategy Framework
4. Example of a business case to justify a $100 million investment
5. Examples of a Digital Strategy on a page
6. Examples of Digital Roadmaps
7. Reusable Templates
8. Top 5 useful quotes for your presentations
19
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2020
Business Case
Digital Transformation
Strategy
Antoine Lamy
Author:
Date:
Mail:
Telephone:
Johndoe
26/08/2016
Johndoe@Bankcorp.com
06 64 11 44 34
Bank Corp
2121
“ The name and data
in the following
Business Case have
been changed for
confidentiality
reasons. ”
2222
The number of connected
devices worldwide will be 50+
Billion in 2020
The use of the online and
mobile channels are
becoming increasingly
important in the banking
industry
The digital maturity of Bank
Corp customer experience is
low
The digital maturity of Bank
Corp operations is low
Investing $100 Million in a
digital ecosystem model
would generate a circa 100%
return on investment
An increasingly “digitally
friendly world”
A low Digital Maturity within
Bank Corp
A great return on investment
We recommend to invest $100 million in a Digital Transformation Program in order to shift our business model
from a linear Value Chain model to a digital ecosystem model
Recommendation
Reason #1
Bank Corp’s shareholders expect an ambitious compound annual revenue growth rate of 15% over the next 5 years
The Banking industry is mature, with an expected compound annual revenue growth rate of only 3% over the next 5 years
A Business model shift is required in order to meet our shareholders expectations
Situation
A digital ecosystem model
would generate circa $150+
million of additional revenue
over the next 5 years
A digital ecosystem model
would generate circa $50+
million of cost savings over
the next 5 years
These additional revenue and
cost savings would be driven
by 5 key projects
A digital model would drive
profitable growth
Reason #2 Reason #3 Reason #4
Executive Summary
2323
Situation
Bank Corp’s shareholders expect an ambitious compound annual revenue growth rate of
15% over the next 5 years
1.00
1.15
1.32
1.52
1.75
2016 2017 2018 2019 2020
Bank Corp Expected Profit
(in Billion $)
Compound annual revenue growth rate: +15%
2424
Situation
The Banking industry is mature, with an expected compound annual revenue growth rate of
only 3% over the next 5 years
50.00
51.00
52.00
54.00
56.00
2016 2017 2018 2019 2020
Banking Industry Revenue
(in Billion $)
Compound annual revenue growth rate: +3%
A Business model shift is required in order to meet our shareholders expectations
25
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2626
Recommendation
We recommend to invest $100 million in a Digital Transformation Program in order to shift
our business model from a linear Value Chain model to a digital ecosystem model
10
20
30
20 20
2016 2017 2018 2019 2020
Investment Allocation over the next 5 years
(in Million $)
2727
Reason 1: An increasingly “digitally friendly” world
The number of connected devices worldwide will be 50+ Billion in 2020
2014 2017 2020
14.4
28.4
50.1
Number of connected devices
(in Billion)
2828
Reason 1: An increasingly “digitally friendly” world
The use of the online and mobile channels are becoming increasingly important in the
banking industry
ATM
Email
Branch
Call Center
Website
Mobile Application
Channels 1996 2006 2016
Key:
Low usage High usage
Channel usage evolution
2929
• Single channel (i.e. phone,
branch, email)
• Low knowledge of the customers
• No customer segmentation
• No integrated customer
engagement strategy
• Bills are sent by physical mail
• React to customer needs
• Multi channels but siloed
• Partial knowledge of the
customers
• Limited customer segmentation
allowing for slightly targeted
customer experience
• Beginning to define an integrated
customer engagement strategy
• Bills are sent by email
• Begin to define how to proactively
answer customer needs
• Omni-channel model where all
the channels are integrated
• 360o view of the customers
• Detailed segmentation allowing
for targeted customer experience
• Holistic integrated customer
engagement strategy
• Bills are sent by email and can be
customized via the company’s
website or phone application
• Proactively answer customer
needs, and influence buying
decisions
Reason 2: A low Digital Maturity within Bank Corp
The digital maturity of Bank Corp customer experience is low
1. Low maturity
Customer experience digital maturity assessment
2. Medium maturity 3. High maturity
Bank Corp maturity level Bank Industry average maturity level
0
1.9
3
0.4
30
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Digital Transformation Strategy & Framework | By ex-McKinsey

  • 2. 22 Aurelien Domont Slidebooks Consulting Managing Director “ Show professionalism with well-designed Powerpoint Premium documents ” Purpose of this document “ Save weeks of work by re-using our editable Powerpoint templates ” “ Increase your knowledge and skills using our Digital Transformation Strategy practical Training created by ex-Deloitte & McKinsey Consultants ”
  • 3. 33 Digital Transformation Strategy 1. Key background knowledge 2. Key figures 3. Digital Transformation Strategy Framework 4. Example of a business case to justify a $100 million investment 5. Examples of a Digital Strategy on a page 6. Examples of Digital Roadmaps 7. Reusable Templates 8. Top 5 useful quotes for your presentations
  • 4. 44 Digital Transformation Strategy 1. Key background knowledge 2. Key figures 3. Digital Transformation Strategy Framework 4. Example of a business case to justify a $100 million investment 5. Examples of a Digital Strategy on a page 6. Examples of Digital Roadmaps 7. Reusable Templates 8. Top 5 useful quotes for your presentations
  • 5. 55 How would you define “Digital Transformation”?
  • 6. 66 Source: I-Scoop How would you define “Digital Transformation”?
  • 7. 7 Download Now the rest of this Document and 10,000+ Powerpoint and Excel Documents at www.slidebooks.com or by clicking anywhere on this page Download Now
  • 8. 88 Take 5 min to draw an ideal company digital ecosystem?
  • 9. 99 Take 5 min to draw an ideal company digital ecosystem? Your brand needs to ensure optimum customer & partner experience Social Media Mass Media Physical point of sale Big Data Events Email and mail Organic & Paid search Website Corporate website Ecom- merce website Blog Print RadioTV Interactions Transactions Observa- tions
  • 10. 1010 Digital Transformation Strategy 1. Key background knowledge 2. Key figures 3. Digital Transformation Strategy Framework 4. Example of a business case to justify a $100 million investment 5. Examples of a Digital Strategy on a page 6. Examples of Digital Roadmaps 7. Reusable Templates 8. Top 5 useful quotes for your presentations
  • 11. 1111 What is today the percentage of the world connected to the internet?
  • 12. 1212 43% What is today the percentage of the world connected to the internet?
  • 13. 13 Download Now the rest of this Document and 10,000+ Powerpoint and Excel Documents at www.slidebooks.com or by clicking anywhere on this page Download Now
  • 14. 1414 What is the number of connected devices worldwide in Billion?
  • 15. 1515 What is the number of connected devices worldwide in Billion? 2014 2017 2020 Source: Statista 14.4 28.4 50.1
  • 16. 1616 Digital Transformation Strategy 1. Key background knowledge 2. Key figures 3. Digital Transformation Strategy Framework 4. Example of a business case to justify a $100 million investment 5. Examples of a Digital Strategy on a page 6. Examples of Digital Roadmaps 7. Reusable Templates 8. Top 5 useful quotes for your presentations
  • 17. 1717 Digital Transformation Strategy Framework Current State Strategy & Business Case Target State Roadmap Implemen- tation Monitor Change Management & Communication Program & Project Management Define your digital vision Define your digital strategy Create a business case to justify investment 21 43 65 Design the current operating model Assess the company current digital maturity Assess the competitors current digital maturity Define the desired target operating model Assess the company target digital maturity Undertake a gap analysis Define key programs to reach target operating model Define key projects within each program Define key activities within each project Implement business change Implement technology change Ensure cultural and people change Monitor change adoption Monitor performance Ensure continuous improvement
  • 18. 1818 Digital Transformation Strategy 1. Key background knowledge 2. Key figures 3. Digital Transformation Strategy Framework 4. Example of a business case to justify a $100 million investment 5. Examples of a Digital Strategy on a page 6. Examples of Digital Roadmaps 7. Reusable Templates 8. Top 5 useful quotes for your presentations
  • 19. 19 Download Now the rest of this Document and 10,000+ Powerpoint and Excel Documents at www.slidebooks.com or by clicking anywhere on this page Download Now
  • 20. 2020 Business Case Digital Transformation Strategy Antoine Lamy Author: Date: Mail: Telephone: Johndoe 26/08/2016 Johndoe@Bankcorp.com 06 64 11 44 34 Bank Corp
  • 21. 2121 “ The name and data in the following Business Case have been changed for confidentiality reasons. ”
  • 22. 2222 The number of connected devices worldwide will be 50+ Billion in 2020 The use of the online and mobile channels are becoming increasingly important in the banking industry The digital maturity of Bank Corp customer experience is low The digital maturity of Bank Corp operations is low Investing $100 Million in a digital ecosystem model would generate a circa 100% return on investment An increasingly “digitally friendly world” A low Digital Maturity within Bank Corp A great return on investment We recommend to invest $100 million in a Digital Transformation Program in order to shift our business model from a linear Value Chain model to a digital ecosystem model Recommendation Reason #1 Bank Corp’s shareholders expect an ambitious compound annual revenue growth rate of 15% over the next 5 years The Banking industry is mature, with an expected compound annual revenue growth rate of only 3% over the next 5 years A Business model shift is required in order to meet our shareholders expectations Situation A digital ecosystem model would generate circa $150+ million of additional revenue over the next 5 years A digital ecosystem model would generate circa $50+ million of cost savings over the next 5 years These additional revenue and cost savings would be driven by 5 key projects A digital model would drive profitable growth Reason #2 Reason #3 Reason #4 Executive Summary
  • 23. 2323 Situation Bank Corp’s shareholders expect an ambitious compound annual revenue growth rate of 15% over the next 5 years 1.00 1.15 1.32 1.52 1.75 2016 2017 2018 2019 2020 Bank Corp Expected Profit (in Billion $) Compound annual revenue growth rate: +15%
  • 24. 2424 Situation The Banking industry is mature, with an expected compound annual revenue growth rate of only 3% over the next 5 years 50.00 51.00 52.00 54.00 56.00 2016 2017 2018 2019 2020 Banking Industry Revenue (in Billion $) Compound annual revenue growth rate: +3% A Business model shift is required in order to meet our shareholders expectations
  • 25. 25 Download Now the rest of this Document and 10,000+ Powerpoint and Excel Documents at www.slidebooks.com or by clicking anywhere on this page Download Now
  • 26. 2626 Recommendation We recommend to invest $100 million in a Digital Transformation Program in order to shift our business model from a linear Value Chain model to a digital ecosystem model 10 20 30 20 20 2016 2017 2018 2019 2020 Investment Allocation over the next 5 years (in Million $)
  • 27. 2727 Reason 1: An increasingly “digitally friendly” world The number of connected devices worldwide will be 50+ Billion in 2020 2014 2017 2020 14.4 28.4 50.1 Number of connected devices (in Billion)
  • 28. 2828 Reason 1: An increasingly “digitally friendly” world The use of the online and mobile channels are becoming increasingly important in the banking industry ATM Email Branch Call Center Website Mobile Application Channels 1996 2006 2016 Key: Low usage High usage Channel usage evolution
  • 29. 2929 • Single channel (i.e. phone, branch, email) • Low knowledge of the customers • No customer segmentation • No integrated customer engagement strategy • Bills are sent by physical mail • React to customer needs • Multi channels but siloed • Partial knowledge of the customers • Limited customer segmentation allowing for slightly targeted customer experience • Beginning to define an integrated customer engagement strategy • Bills are sent by email • Begin to define how to proactively answer customer needs • Omni-channel model where all the channels are integrated • 360o view of the customers • Detailed segmentation allowing for targeted customer experience • Holistic integrated customer engagement strategy • Bills are sent by email and can be customized via the company’s website or phone application • Proactively answer customer needs, and influence buying decisions Reason 2: A low Digital Maturity within Bank Corp The digital maturity of Bank Corp customer experience is low 1. Low maturity Customer experience digital maturity assessment 2. Medium maturity 3. High maturity Bank Corp maturity level Bank Industry average maturity level 0 1.9 3 0.4
  • 30. 30 Download Now the rest of this Document and 10,000+ Powerpoint and Excel Documents at www.slidebooks.com or by clicking anywhere on this page Download Now