The document discusses how being at the seaside enhances the taste of fish and chips. It suggests that everything seems right and in harmony when experiencing a moment of complete gastronomic satisfaction, with every sensation and emotion melting together in a feeling of well-being. The document also discusses how adding an Italian theme to a British restaurant, such as changing food labels to Italian names, changed people's food choices and perceptions of the food's ethnicity. It emphasizes being clear about what makes local cuisine special, noting it may not only be the food that differentiates it.

2. “Once at least in the life of every
human, whether he be brute or
trembling daffodil, comes a moment
of complete gastronomic satisfaction.
It is, I am sure, as much a matter of
spirit as of body. Everything is right;
nothing jars. There is a kind of
harmony, with every sensation and
emotion melted into one chord of
well-being.” (Fisher 2005, p. 325).

3. Fish & Chips always taste
better at the seaside! Why?

5. Provencal
Rose
Paradox

6. Mental Palate Cleanser

7. The ‘Sound of the
Sea’ seafood dish

9. Bringing nature to the restaurant

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14. Bell et al. (1994)
Selection of entrée items
Ethnic classification
of entire meal
Control Italian
theme
Food labels also changed (eg,
“Spaghetti bolognaise” or
“Spaghetti alla bolognese”)
Adding Italian theme to
British restaurant changed
people’s food choices &
perceived ethnicity of food

16. Be clear what
makes local
cuisine so special.
HINT: It may not
only be the food!

17. Gastrotourism: Faviken
Magasinet, Sweden