Lead conversion webinar january 2013

1. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Traffic Jam!
Why Most Remodelers Don’t Get Leads
Through Their Websites
Chris Amber
Inbound Marketing Specialist,
TMR Direct
@chrisamber
Spencer Powell
Inbound Marketing Director,
TMR Direct
@spowell24
Enter questions/comments in
the chat panel

2. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Agenda
1. Debunk Myths
2. How Marketing Has Changed
3. Conversion Rates (What to Expect)
4. Why You’re Not Getting Leads
5. How to Fix the Leads Problem
6. Special Offer for Attending

3. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
TMR Direct: Who?!

4. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Debunking the Myths
Websites, SEO and Lead Generation … there is a methodology
that actually works!

5. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Marketing is Changing
has changed

6. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Traditional Marketing = Outbound

7. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Outbound Marketing Is Broken

8. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
So … what’s INBOUND marketing?

9. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Inbound Gives Leverage

10. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Inbound Is Cheaper

11. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?

12. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
1. Traffic

13. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
2. The Website Should Work As a Sales Tool

14. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
3. Conversion

15. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Speaking of Conversion…
Who likes “Free”?!?!
Anyone attending this webinar who signs up for
a free inbound marketing analysis will also
receive a free custom call-to-action button!

16. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #1:
Website looks old
• Looks outdated
• Is not mobile friendly
• Does not have an “open” feel
• Not easy to navigate

17. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #2:
Not enough website traffic

18. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #3:
No Conversion
Opportunities
• No phone number
• No “Contact Us”
page
• No CTAs

19. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Solution:
• Update Your Design
• Get More Traffic
• Add Conversion
Opportunities
Problem:
• Website looks old
• Not Enough Traffic
• No Conversion
Opportunities

20. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Update Your Design

21. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Get More Traffic
Create Remarkable Content
Blogging + Social Media + Search Engine Optimization (SEO) = Traffic

22. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Blogs and Blogging: What’s a Blog?

23. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What’s a Blogging Strategy?
Three Components
1. Developing Your Marketing Persona
2. Blog Purpose:
a. Addressing the needs/wants/desires of your
persona
b. Trusted advisor
c. Setting expectations
3. Optimizing your articles for search engines

24. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Optimizing your
articles for search
engines

25. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Search Engine Optimization
Page Title
URL
H1 Tag

26. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Social Media
Website

27. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Social Media

28. D e l i v e r i n g M e a s u r a b l e R e s u l t s
719.636.1303 | www.TMRdirect.com
The Result

29. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion
Create Compelling
Offers

30. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion
Create Compelling
Offers

31. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Convert with Landing
Pages

32. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Summary
•Update You Design
•Get More Traffic
•Convert More Leads
Inbound Marketing is a process of constant improvement.

33. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Return on Investment (ROI)
Analytics

34. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Return on Investment (ROI)
Analytics

35. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Free Website Analysis
Open Chat Panel and Click the Link

36. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Questions?