2011 Bruce Bixler linked in highlights AHML 2012 How to set up your LinkedIn summary profile, to be found.

1. Highlights
BRUCE BIXLER
V

2. Video

3. Beginner Tip: Privacy settings

4. Your Headline
should include
your Unique
Value
Proposition
and your
picture.
http://www.linkedin.com/in/brucebixler49
Beginner Tip: Complete Your Profile
Change the
default URL
for your profile
to your name
and link to
your profile
from other
sites and
posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
Most people have a headline that simply states their position. But that
doesn’t tell people why they should connect with you. It doesn't tell
them how you add value, and it doesn't tell them how you can solve
their company's problem.
You need to learn how to set yourself apart. You need to prove that
you are a thought leader. You need to show that YOU are the expert.

5. Beginners Tips: Complete Your Profile
First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%

6. Beginners Tips: Complete Your 1st (Current) Position
• Marketing Manager at Independent Contractor
• Marketing Manager at Marketing Consultant
• Marketing Manager at Self Employed
• Marketing Manager at Contract Market Manager
• Marketing Manager at Marketing Management
• Marketing Manager & Volunteer at St. Endna’s
• Marketing Mgr & Network Facilitator at Harper College
• Marketing Mgr & Group Owner at ABC Marketing Group
• Marketing Mgr & Accountability Leader at St. Hubert’s
• Marketing Mgr & Volunteer at American Red Cross

7. Beginner Tip: Summary Enhancements
• Include your email address first thing
BruceBix49@gmail.com - invitations to connect are welcome,
How can I help you, with LinkedIn and Social Media?
• Summary should include 3 paragraphs
– What you do and how you add value tell what is special
about you, give them results.
– How you have added value to previous positions or
companies tell a SAR story give an accomplishment
– Show how you will add value to future company tell another
SAR story how you will solve a problem make it a
quantitative result

8. Beginner Tactic: Specialties
• Add keywords to your LinkedIn Profile Specialties Section
– Specialties is not a conversational section
– It is a GOOGLE SEO search term location
– All related keywords, separated by a comma

9. Beginners Tip: Join 45 groups
• Groups allow you to connect to target people
• Groups allow you to message others in group
• Groups allow you to follow others in group
• Groups allow visibility to millions of connections
• Groups allow you to demonstrate your expertise

10. Beginner Tactic: 5 Largest HR Groups

11. Video

12. Intermediate Tactics #1: Add Social Media Websites
• Add social media websites
• Allows you to direct targeted traffic to your website

13. Intermediate Tactic: Add these two websites

14. Intermediate Tactic: Add these two websites
Google Profile
• Guaranteed Page One
• Market your profile
• Links to Social Media Website
Twitter profile
• 300,000,000 users
• 10,000 recruiter, headhunters, and hiring managers
• Direct access to people at your target company

15. Intermediate Tactic: Install 3 Applications
• Amazon.com
Reading list
– What you read in
your field
showcases what
you know.
• Box.net
– Feature articles you
have written, other
recommendations,
and your resume.
• SlideShare
– Share ppt
presentations and
video CV’s

16. Intermediate Tactics #5:Skills
KEYWORDS
• Add Keywords to your LinkedIn Profile Skills section

17. Intermediate Tactics: Keyword Enhancements
Include Keywords in your positions and headline
• Never, never use the word “Searching” Or “Opportunity” in your
headline. Searching is your problem, not their solution. And you want
to be their solution. Avoid ALL of the top ten overused buzzwords that
LinkedIn has identified.
• Extensive experience, Innovative, Motivated, Results-oriented,
Dynamic, Proven track record, Team player, Fast-paced, Problem
solver, Entrepreneurial
• You must focus your keywords on a certain company, industry,
geographic region, or on a particular level of professional. Zeroing in
on an audience helps them say yes to you when the fit is there!
• People like people that seem just like themselves. When you use the
same words that they use they feel like you are one of them.

18. Intermediate Tactics: Keyword Enhancements
Word Cloud Generators
• Use Word cloud searches, compare the clouds and look at the
differences between the companies job description and
responsibilities and the different words in your resume.
• Next run a word cloud analysis of a company website. So now you are
going to get a word cloud that your target company is using to
describe itself to the world. These are the most important words to
this company.
• So when you customize your resume you will use the keywords from
the job description but you will also use the keywords from the
company because no one else will be using those keywords from their
company pages. This will give you an advantage over all the other
applicants.
Here is free access to the best word cloud tools out there.

19. Intermediate Tactics: Keyword Enhancements
Word Cloud Generators
• WORDLE.net
• Tagxedo
• ABC Ya
• Tagul
• Word it Out
• Tag Crowd
• Wordsift
• Make Word Mosaic
• Vocab Grabber
• Tagcloudgenerator
• Tagcloud

20. Intermediate Tactics: Keyword Enhancements

21. Advanced Strategy : Company follow

22. Advanced Strategy : Company Follow

23. Advanced Strategy: Advanced Search

24. Advanced Search - Boolean

25. Advanced Strategy: Advanced
Search & Google
Use Google to find LinkedIn 3rd degree connections
who only show First name and last initial.

27. Advanced Strategy: Google
Use Google to find 3rd degree connections
• “Copy” information including name, initial, title, and
location
• “Paste” in Google search box, add a comma and
LinkedIn, then remove the “word” group

28. Advanced Strategy: Signal
• SIGNAL
– Use SIGNAL to monitor updates from your connections
about jobs business and current events

29. Advanced Strategy: Signal

30. Video

31. Questions?

32. THANK YOU
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler