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UPDATED LinkedIn Demystifier's Profile Blueprint 2018


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Not sure how to set up your LinkedIn profile? Use my blueprint as a guide. It includes formulas and frameworks to set yourself up. Should you wish to book a review and get my expert feedback, book here:

#LinkedInProfile #LinkedInTraining #PersonalBrand


Published in: Business
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UPDATED LinkedIn Demystifier's Profile Blueprint 2018

  1. 1. Headline Location TIP - Use an action photo or create a custom image as your background (Size: 1,584 x 396px) This is one of the most important parts of your profile. It shows up first with your name and photo wherever you engage, appear in the home feed or search results. Here are some example formulas; TIP - This is your 120 character positioning statement Think words that your ideal client/employer uses. 1. [Expert X] who [solves problem Y] by [service Z] 2. I help [ target audience X] achieve [result Y] by [service Z] 3. [Expert X] who [solves problem Y] at [company Z] 4. [Expert X] graduate seeking [title Y] in [industry Z] Summary Teaser - 3 lines of text displayed (about 300 characters) - Aim to intrigue and inform... TIP - Use a recent profile photo to show yourself on a good day in business. 1. Just you up close? 2. Friendly & recent? 3. Dressed for business? Intro See more courses Show more (Opens the full Summary - formula below) Company (Current) Education (Most recent) See Contact info (Pop up) See Connections # (Link) The perfect place to brand yourself, add personality and get creative. Avoid adding text and logos at the lower left or centre 0422 431 039 / / OPTIMISE & TRANSFORM YOUR PROFILE »»» DIY Profile Audit: Name Language More... Profile Photo Person 1 Person 2 Person 3 Person 4 * Turn this section off in settings People Also Viewed* Person 5 Person 6 Person 7 Person 8 Person 9 Person 10 Add profile section Edit Your Public Profile Advert Advert Add new skills with these courses Course 1 Course 2 Course 3 * Only visible by connections Contact Info (pop up) Tip - Use ‘other’ URL - customise Website 1 Website 2 Website 3 Phone* Email* Twitter Instant Message* Birthday* Connected* 7 Step Summary Success Formula Share your story in 1st person to connect with your ideal client / partner / employer (up to 2,000 characters). Tip - write with your ideal audience (client / employer) in mind. 1. TEASER Position yourself and add contact info to inspire action from your audience. (~300 characters) 2. WHEN do you help? Statement / question to paint a picture of the problem your target client has. 3. WHAT problems do you solve? Expand on the problems to connect with your ideal clients? 4. HOW do you help? What services/skills do you provide? (Create a bulleted list of main services). 5. WHY You? What qualifies you? - Share relevant certifications, awards, achievements and outcomes. 6. WHY do you do what you do? What is your big vision or purpose? What inspired you to change careers or choose your career? What do you do outside of work? What are your quirks? 7. WHAT NEXT? End with a Call To Action: Make it easy for them to take action or get in touch. Add media to showcase your work, promote yourself and engage your audience: Video PDF Link Portfolio Image Article
  2. 2. Need Help? Call Jo: Saunders 0422 431 039 / »»» TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - Recommendations Accomplishments 1. Ask for Recommendations as part of your business process 2. Ask using 2-3 questions to frame the response 3. Give Recommendations to people to show appreciation and gratitude 4. Thank those who recommend you 5. Repurpose recommendations elsewhere, eg your website List relevant professional development to demonstrate your continuing education Add relevant certifications, including online course such as LinkedIn Learning (5x more profile views) Add professional memberships relevant to your career Add recent, relevant projects. Link to the website and add team members Add books, eBooks, whitepapers, guest blogs, podcasts, videos, etc with a link (Be found 7x more) Share your achievements - individually or grouped together in the description Add all languages and the level of proficiency. Think of non-spoken languages, such as programming Showcase your innovation and expertise If relevant share where you excelled in exams Courses Certifications Organisations Projects Publications Honors & Awards Languages Patents Test Scores Experience Education Volunteering TIPS - TIPS - TIPS - TIPS - Background Skills 1. Include keywords in your titles and description 2. Link to your Company Page 3. Focus on the feature role - What, When, Why, How, What Next + Media 4. Showcase your professional journey through past roles - Last 5 roles are displayed in full. 5. Add supporting media 1. Share tertiary qualification- Last 3 courses are displayed 2. Link to the Education Page for the organisation 1. Keep it relevant and recent - include keywords and focus on outcomes - Lat 3 roles are displayed in full 2. Link to the Company Page 1. Add up to 50 skills to be known and endorsed for 2. Add keyword that explain the problems that you solve 3. Reorder and pin the most important 3 skills first 4. Use the language of your ideal viewer / clients Followers TIP - Create or repurpose blog posts as articles as part of your marketing strategy TIP - Every Like, Comment and Share, or post will show up under All Activity TIP - Choose a visually appealing graphic like, comment or shares like, comment or shares like, comment or shares Your Articles & Activity Your Dashboard Article Title See all activitySee all articles Link 1 Link 2 Link 3 Search Appearances (Weekly)Post Views Profile Rating (eg Beginner, Expert, All Star) Who’s Viewed Your Profile (90 Days)