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Social Recruiting: The Challenges and the
Opportunities Josh Willows, Broadbean EMEA
Joshua Willows
Customer Success Manager, EMEA
Social Referral
www.socialreferral.com
155 UK HRDs
Employee Referral
Social Media
Employer Brand
www.socialreferral.com
STEP 1:
CHALLENGES
SOCIAL RECRUITING
Employer brand
www.socialreferral.com
Prioritisation
www.socialreferral.com
Stringent policies
ACTION
STEP 2:
HOW TO TAKE
Trust your employees…
www.socialreferral.com
www.socialreferral.com
www.socialreferral.com
www.socialreferral.com
www.socialreferral.com
www.socialreferral.com
68% of
employees
engaged
35,000+ unique
clicks on
employee
shared content
in Q1
Nearly 1000
shares in the
first week.
www.socialreferral.com
STEP 1:
CHALLENGES
Incentivising your employees
Employee engagement
www.socialreferral.com
ACTION
STEP 2:
HOW TO TAKE
How do you incentivise?
3
0
Rewards of the hunt is the
search for material resources
and information
* Reward: Things, money,
information
Rewards of the hunt
Rewards of the self is the search
for intrinsic rewards of mastery,
competence and completion
* Rewards: mastery, completion,
competency or consistency
Rewards of the self
Rewards of the tribe is the search
for socialrewards fueled by
connectedness with other people
* Reward: Gratification from others
Rewards of the tribe
The Hooked Model - rewards
www.socialreferral.com
Rewards of the hunt is the
search for material resources
and information
* Reward: Things, money,
information
Rewards of the hunt
The Hooked Model - rewards
www.socialreferral.com
What are Micro rewards?
www.socialreferral.com
www.socialreferral.com
Company gifts
Can be either vouchers or
physical presents like t-
shirts, lunches, lunch with
the CEO
Integrated. Effortless. Simple.
Amazon & Starbucks
vouchers vouchers
How nice is it to receive
a cup of coffee? Simple
and straight forward. A
great way to say
thanks!
Charity
Set a value on target to
be reached for the
employee and transfer
the amount when target
is reached.
Type of rewards
www.socialreferral.com
TOP 10 EMPLOYEE
INCENTIVES
Amazon
Voucher
Extra Day
Holiday
Charity
Donation
Concert
Tickets
Cash Bitcoin
Cinema
Tickets
Dining
Vouchers
ASOS
Vouchers
Weekend
Away
ASK them what they want…
TOP 10 EMPLOYEE
INCENTIVES
Amazon
Voucher
Extra Day
Holiday
Charity
Donation
Concert
Tickets
Cash Bitcoin
Cinema
Tickets
Dining
Vouchers
ASOS
Vouchers
Weekend
Away
Make it easy…
Incentivise
Trust your employees
Make it easy
39
One place for employees to
start sharing and engaged
candidates to start
exploring.
© 2016 CareerBuilder39
Your employee ambassador program
with real recruitment value
Share
Hire people who are
engaged with your
company and share your
values.
Engage
Keep employees interested
and engaged with real
rewards, fun and
gamification.
Reward
www.socialreferral.com
Contact Details:
joshw@broadbean.com
@joshbroadbean
linkedin.com/in/joshwillows
Joshua Willows
Customer Success Manager, EMEA

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