2. Work Experience Overview
● Major: Corporate Communication
● Minor: Business Administration
● ManpowerGroup is 1st internship
● Prior work experience:
o Certified Ellis and Associates lifeguard- Butterfield Park District (7 years)
o Aquatics manager- Butterfield Park District (3 years)
o Data assistant- MU 2.5 years
Age
14
Age
22Swim
Lessons
ManpowerGroup
Data
Assistant
Aquatics
Manager
Assistant
Manager
Ellis
Leader
Lifeguard
Age
18
3. Why Corporate Communication?
● Athlete: team oriented, competitive
spirit
● Started as a business major, switched
to comms Junior year.
● Liked the idea of business, but not the
limitations of specific parts of business;
finance, accounting, economics, etc.
● Corp. comm provided a broader range
of studies while incorporating business
practices.
4. Core Communication Curriculum
College-wide courses
● Intro to communication
● Contemporary presentation
● Media in society
● Visual communication
● Communication research methods
● Spanish language
5. Corporate Communication
Curriculum
Required courses:
● Issues in corporate communication
● Corporate writing
● Corporate rhetoric
● CSR
● Media writing
● Organizational communication
● Communication consulting
● Statistics
● PR principles
Electives:
● Corporate communication internship
● Digital communication design
● Management of HR
● Business ethics
● Advertising
● Media law
6. Business Administration Curriculum
Business Administration
Requirements:
● Business Analytical Tools
● Financial Accounting
● Managerial Accounting
● Microeconomics
● Macroeconomics
● Financial Management
● Behavior and Organization
● Marketing
● Business foundations
7. Notable Projects
● Strategic planning portfolio- outline a strategic planning model and create supplemental materials
communicating a business change to internal and external audiences
● CSR initiative- develop and present a CSR driven initiative aligned in congruence with Marquette’s values
and resources
● Sample portfolio- collect, edit and present all writing pieces (press releases, scripts, ads, etc.) from
semester
● IT consulting project- conduct thorough examination of IT operations, SWOT analysis and propose plans
for improved communication
● Service learning brochure- Design a pro-bono brochure for a non-profit
● Tesla marketing campaign- design and present marketing plan for Tesla Motors
● Gatorade ad campaign- create and present advertising campaign for Gatorade
● Digital design portfolio- collect and polish all designs from semester for final portfolio and presentation
● Under Armour organizational behavior research project- analyze and evaluate behavior within Under
Armour as it relates to CEO values and beliefs
● Corp. rhetoric analysis- dissect and analyze a piece of corporate rhetoric and recreate to improve
effectiveness
8. Notable Internship Projects
● Google
o Posters, desk drops, NoD, monitor slides
o Ready. Set. Google! month
o Google World Cup
o Power of Google
o PowerHour 12/12/12 Global photo event
o Positive responses monitoring
o How to Google at ManpowerGroup Global
Video contest
o Power of You Digital poster series
● Right Blogs and social media posts
● What’s Humanly Possible
● Sustainability report
9. Learning Outcomes
● Articulate the relationship between the communication function and other
business functions of corporations.
● Explain corporate identity based on understanding of the significance of
the corporate voice.
● Assess internal and external corporate communication needs and develop
strategic communication plans.
● Effectively communicate with multiple stakeholder groups using various
modes of communication.
● Articulate the roles corporations play within the larger social, cultural,
political and economic context of our contemporary global society.
