This document discusses a potential collaboration between Marimekko, Billabong, and an unnamed company to create a line of surfwear utilizing Marimekko prints on neoprene fabrics. It outlines the customer demographic as young female surfers aged 16-24 with colorful styles. The opportunity lies in filling a gap in the surfwear market while increasing awareness and donating proceeds to ocean conservation. Limitations include needing to build brand recognition within the niche surfing community and ensuring broad appeal. Details of the supply chain and costing of materials are also provided.

1. Billabong
x
Marimekko
Wetsuits
By Caitlyn Corrado, Brianne Giacchi, and Dominique Spaide

2. About
Marimekko: Finnish textile, home
furnishing, and fashion company
founded by Armi Ratia
Billabong: Australian surf company that
specializes in clothing and surf
accessories
X

3. Design Process

4. Customer Demographic
● Young women ages 16-24
● She is aware of fashion trends
● She is an experienced surfer
● Colorful sense of style

5. Opportunity for Our Company
● Specialized market
● Surfwear market gap
● Increase customer awareness
● Donate portion of proceeds to Oceana

6. Limitations/Roadblocks
● Brand recognition
● Niche group
● Appeal-factor

7. Marketing

8. Commercialization

9. Supply Chain
● Neoprene distributor: Mood Fabrics
● Marimekko prints: Helsinki, Finland
● Surface Imaging company: Digital Print Australia - South Australia,
Australia
● Billabong manufacturing factories: Guangdong and Jiangsu, China
● Billabong physical and online stores

10. Costing
● Neoprene fabric: $19.99/yard -
$24.99/yard
● Marimekko prints:
○ Siirtolapuutarha HW cotton fabric
○ Unikko coated cotton fabric
○ Bottna cotton fabric

11. Works Cited
https://www.moodfabrics.com/catalogsearch/result/?&q=neoprene&sort=price%20asc&rows=30&sta
rt=0
https://us.marimekko.com/fabric?gclid=CLCdjPy11dYCFQxMDQodWusCwA&p=1
https://www.digitalprintaustralia.com/digital-print/digital-printing.html
https://us.marimekko.com/
http://oceana.org/