Data & Analytics, SEO, Trends, Tags

1. Catalyst Communications
Brianna Brents, Caitlyn Floyd, Jennifer Sands

2. Simulation Website
Management Overview
● Steady positive progression
● Started with only one landing
page
● Landing page for each ad
campaign

3. Simulation Email
Marketing
Overview
Overall, high Email Open Rate,
struggled with figuring out who to
send emails to

4. Simulation Search Engine Marketing Overview
ROAS: 2.32
CTR: Started Strong, fell drastically, then slowly climbed above slightly original
Rest of stats slowly climbed throughout simulations

5. Brands
● Windows
● Apple
● Samsung
● Lenava
● Kindle
● Dell
● Sony

6. Round One
● Impressions: 22,135
● Clicks: 949
● CTR: 4.29%
● Conversions: 30
● Revenue: $1,220
Main issues:
● Apple brand: Expensive
keywords and major
competition
● Few keywords
● Only one landing page

7. Round Two
● Impressions: 21, 227
● Clicks: 643
● CTR: 3.03%
● Conversions: 27
● Revenue: $990
Main issues:
● Only one landing page
● Keywords did not
correlate with
campaigns

8. Round Three
● Impressions: 33,344
● Clicks: 1,086
● CTR: 3.26%
● Conversions: 33
● Revenue: $1,195
● We began to make
improvements...
Main issues:
● Landing pages
● A/B testing
● More ads & different brands.

9. Round Four
● Impressions: 51,812
● Clicks: 1,640
● CTR: 3.17
● Conversions: 88
● Revenue: $3,305
● We made BIG improvements during this round...
Main issues:
● Still needed more landing pages
● Keywords got better but could improve

10. Round Five
● Impressions: 113,049
● Clicks: 4,273
● CTR: 3.78%
● Conversions: 361
● Revenue: $11,585
Improving issues:
● Drastically improved in practically everything
● We picked 3 total brands & created a detailed
campaign, landing page with specific keywords, and email marketing
for each brand
● We limited the amount of keywords used & noticed
that using our key words in our landing pages made improvements

11. Round Six
● Impressions: 118,398
● Clicks: 4,811
● CTR: 4.06%
● Conversions: 444
● Revenue: $14,985
No major issues:
● Continued to improve
in everything & wanted to
stay consistent

12. Round Seven
● Impressions: 112,735
● Clicks: 5,226
● CTR: 4.64%
● Conversions: 578
● Revenue: $19,605
Important factors:
● Most improved and successful round
● Focused on customizing our email
newsletters based on what products
were most popular

13. Social Media
We used Social Media to
Direct Traffic to our
Homepage
Catalyst Communications Facebook Homepage

14. Improvements
● Allocate budget better throughout entire process
● Use fewer keywords in ad campaigns
● Less emphasis on on Apple through the first half of simulation
● Better landing pages
● Consistency throughout all campaigns
● More A/B testing on newsletters

15. 3rd Place: Catalyst Communications!
Final Round Results