1. Execu&ve
Summary
iFlexMe
is
a
smart
phone
App
that
engages
and
rewards
members
for
using
its
free
instant
messaging
and
free
phone
call
pla9orm.
Members
allow
access
to
their
demographic
(age,
gender,
educa=on,
etc.)
and
psychographic
(interests
and
commonali=es)
informa=on
by
signing
up
through
Facebook
(iFlexMe
is
the
only
App
of
its
kind
embedded
in
the
most
popular
social
network).
In
return,
members
get
points
that
can
be
redeemed
for
exclusive
offers
on
products
and
services
from
iFlexMe’s
partners.
The
offers
are
designed
to
encompass
the
members’
demographics,
psychographics
and
loca=on.
iFlexMe
is
different
to
companies
such
as
Skype,
Whatsapp,
Viber
or
Tango
because
it’s
more
than
just
a
u=lity
company.
iFlexMe
is
an
interac=ve
community
of
members
who
get
not
just
the
benefit
of
free
texts
and
calls
to
each
other;
they
are
rewarded
for
their
ac=ve
par=cipa=on
and
loyalty.
iFlexMe
is
different
to
companies
such
as
Groupon,
Living
Social
or
Quidco
because
the
offers
in
iFlexMe
Rewards
are
tailored
to
members’
interests
and
demographics
rather
than
broadcast
‘deals
of
the
day’.
In
addi=on,
iFlexMe
members
redeem
points
they
earn
for
ac=vity
within
the
App
(such
as
invi=ng
friends
to
join,
using
the
service).
This
ensures
that
iFlexMe’s
partners’
brands
aren’t
de-­‐valued
by
simple
discoun=ng.
VoIP%
Facebook%
Instant%Messaging%
Mobile%
Smart%Devices%
Loyalty%%
Rewards%
Coupons%
Mobile%
AdverAsing%
Commerce'
Communica,ng'
with'friends'
Reward'
Program'
iFlexMe'Eco;System'
Founders
Bre4
Hurll
20+Years
Telco/Internet
Experience,
built
the
5th
largest
3
reseller
in
the
UK.
John
Partridge
30
Yrs
Media
Experience.
General
Sales
Manager
at
Sky,
Commercial
Director
at
Nickelodeon
&
Managing
Director
of
Paramount
Comedy
Channel.
Emma
Reason
20+
years
of
working
with
top
business
leaders
and
entrepreneurs.
Ashish
Sharma
15
years
experience
in
sobware
development
and
internet
based
businesses.
Developed
leading
enterprise
sobware
for
the
5th
largest
3
reseller
in
the
UK
Website
www.iflexme.com
Stage
Beta
Seeking
$500k
Contact
emma@iflexme.com

2. THE
IFLEXME
NUMBERS
1
BILLION
ac=ve
Facebook
members
as
at
October
2012
130
average
number
of
friends
a
Facebook
member
has
14
average
number
of
Facebook
friends
invited
to
iFlexMe
1.4
average
number
of
Facebook
friends
who
accept
the
iFlexMe
invita=on
9.9
MILLION
iFlexMe
members
end
of
year
1
$380K
revenue
end
of
year
1
END
OF
YEAR
2
$18
MILLION
revenue
$5.7
MILLION
adver=sing
&
member
offers
revenue
$11.8
MILLION
iFlexMeOut
calls/SMS
revenue
$0.20
average
revenue
per
data
piece
sold
$0.06
average
spend
per
user
on
iFlexMeOut
calls/
SMS
per
month
$0.006
average
spend
per
user
on
iFlexMe
member
reward
offers
per
month
$4
MILLION
profit
end
of
year
2
iFlexMe
solves
a
challenge
many
digital
marketeers
are
faced
with
as
people
adopt
their
smart
device
as
their
primary
tool
for
accessing
the
internet.
Screens
are
smaller
and
ad
space
is
difficult
to
incorporate
into
the
user
interface.
By
engaging
with
the
iFlexMe
community
through
the
reward
program
rather
than
tradi=onal
digital
banner
ads,
adver=sers
can
ensure
that
they
are
not
only
reaching
customers
on
their
‘afen=on-­‐
consuming’
mobile
device
but
that
they’re
also
reaching
customers
who
are
demographically,
psychographically
and
geographically
relevant.
iFlexMe'Market'
Places'
• 70%$of$social$
consumers$want$
loyalty/reward$
programs$based$on$
their$engagement$$
VoIP'
Loyalty'/'
Rewards'
• 1$billion$MAU$
• 501$million$DAU$
• 604$million$mobile$users$
• $2.5$billion$2012$
• $40$billion$/$year$by$
2015$
• $20$billion$by$2015$
• 83%$of$social$
consumers$want$deals$
and$promoGons$$
(adverGsers$believe$it$
is$only$53%)$
• Avg.$$267$per$month$
spent$by$women$on$smart$
phones$on$internaGonal$
calls$(US)$
• Mobile$spend$in$2012$$
$$$$$$$$$1.1$trillion$
• Revenue$lost$to$IM$
in$2012$–$$23$
billion$
• IM$users$in$2012$–$
8%$
• IM$users$in$2016$
$$–$31%$$
• 3$billion$by$2017$
• 1.2$million$
Android$and$iOS$
acGvaGons$per$
day$
• 64%$of$Gme$on$
phone$spent$on$
Apps.$
Mobile''
Adver;sing'
Instant''
Messaging'
Smart'
Devices'
Coupons'
Facebook'
iFlexMe'
Engaged'
Community'
Mobile'
Simple,
picture-­‐
driven
user
interface.
Using
pictures
from
Facebook
or
members
gallery