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Data Powered Marketing

Lead Generation Opportunities

Cost Per Lead

Co-registration
Why Lead Gen?
- Build Email Database
- Daily Telesales Leads
Enhancements
-

CRM Integration
Auto Responder
Lead Nurturing...
Companies Using Lead Generation
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•
•
•
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Charities
Entertainment
Insurance
Home Loans
Home Restoration
ISPs
Tele...
Yes/No or Multiple Choice ‘Offer Ads’
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Survey Sites
Ecommerce Stores
Event Ticketing Sites
Reward Programs...
Targeting
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•
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Age
Gender
Location (State, Postcode, IP)
Advanced Targeting*
Income, Children, Home Owners….

• Re-mar...
Pre-qualification Questions

User who click
Yes are shown
question

Featured limited to premium TPN partners, can impact v...
Offer (i) Additional Information

(i) “info bubbles” support text, links, images & video
Auto Responders

Dynamic coupon code
based on lead source

Autoresponsers can also be customised using users
details like ...
TPN Offer Path in Action
TPN Offer Path in Action
TPN Offer Path in Action
TPN Offer Path in Action
TPN Offer Path in Action
TPN Offer Survey Integration

Seamless survey integration
How TPN Ensures Lead Quality
TPN FILTERS (automatically rejects bad leads)
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•
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Stop words (swearing)
Bad ...
Online Reporting

*example includes post opt-in auto responder clicks
The Lead Pyramid

The Lead Law

Volume

Price

balanced
campaign
Quality

$20.00+

Volume

lower price
= lower quality

$5...
Lead Categories

TPN Leads (co-reg)

Rate Card

Category

Type of lead generated

Category

Name + Email Only

A

Competit...
Data Powered Marketing

info@3Di.com.au
1300 806 986

L2, 181 Riley Street
Darlinghurst

Contact 3Di
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Lead Generation Services

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Lead Generation Services

  1. 1. Data Powered Marketing Lead Generation Opportunities Cost Per Lead Co-registration
  2. 2. Why Lead Gen? - Build Email Database - Daily Telesales Leads Enhancements - CRM Integration Auto Responder Lead Nurturing Self-Funding Partnership
  3. 3. Companies Using Lead Generation • • • • • • • • • Charities Entertainment Insurance Home Loans Home Restoration ISPs Telecommunications Travel Retail & Ecommerce
  4. 4. Yes/No or Multiple Choice ‘Offer Ads’ • • • • • • • • Survey Sites Ecommerce Stores Event Ticketing Sites Reward Programs Subscription Sites Competition Sites Coupon Sites Daily Deal Sites
  5. 5. Targeting • • • • Age Gender Location (State, Postcode, IP) Advanced Targeting* Income, Children, Home Owners…. • Re-marketing* * Advanced Targeting limited to premium TPN partners, can impact volume and price
  6. 6. Pre-qualification Questions User who click Yes are shown question Featured limited to premium TPN partners, can impact volume and price
  7. 7. Offer (i) Additional Information (i) “info bubbles” support text, links, images & video
  8. 8. Auto Responders Dynamic coupon code based on lead source Autoresponsers can also be customised using users details like [Firstname]
  9. 9. TPN Offer Path in Action
  10. 10. TPN Offer Path in Action
  11. 11. TPN Offer Path in Action
  12. 12. TPN Offer Path in Action
  13. 13. TPN Offer Path in Action
  14. 14. TPN Offer Survey Integration Seamless survey integration
  15. 15. How TPN Ensures Lead Quality TPN FILTERS (automatically rejects bad leads) • • • • • • • • • • Stop words (swearing) Bad email domains Country IP Address Real Name algorithm Phone format validation Postcode validation Postal Address deliverability check DNCR check Email Box Check (real-time ping) Mobile Verification (real-time ping) Leads filtered in real-time, you are only sent clean leads TPN also offers • • • • • • Advanced Targeting Pre-qualification Questions Master De-dupe lists Advanced lead formatting Automated distribution Append Geodemographics Appoint 3Di as your exclusive lead provider and let TPN manage, wash, format and distribute all your leads.
  16. 16. Online Reporting *example includes post opt-in auto responder clicks
  17. 17. The Lead Pyramid The Lead Law Volume Price balanced campaign Quality $20.00+ Volume lower price = lower quality $5.00+ Price Quality $2.00+ or Volume $1.00+ lower price = lower volume Quality $0.30+ Price
  18. 18. Lead Categories TPN Leads (co-reg) Rate Card Category Type of lead generated Category Name + Email Only A Competitions, Promotions, Large Discounts, Free Samples. A $1.00 B $2.50 C $5.00 D n/a Category Name + Email + Phone A $2.50 B $5.00 C $10.00 D $20.00 B C The platform not only presents relevant offers on publishers sites but also utilises extensive behind the scenes capabilities to automatically clean and verify the leads quality before sending them to advertisers. TPN Leads offers advertisers a single point of lead acquisition, processing and lead distribution and, in addition to TPNs excusive publishers, can also acquire leads from all lead sources available in the market. Betting, Insurance, Investing, Loans, Credit Cards, Automotive, Utilities D TPN has developed a unique offer platform that is used by its network of exclusive publishers to present offers that visitors can opt-in to with a single mouse click. Retail, Charities, Telco, Travel, Wine, Home Loans, B2B TPN Offer Platform Features • • • • • • • • Universal De-dupe Lists Stop Lists (bad word & domain filter) Live Email Validation Live Mobile Validation (AU) Phone Format Validation Human Review of Lead Batches Live Lead Feed (Email, HTML, HTTP, API) Batch Exports (email attachment delivery) Set-up $400 Minimum Spend $2,500 Additional Data & Targeting • Age • Gender • Location (State or Postcode) Campaign Options Lead Generation Offers must include the name of the advertiser, the offer and how the person will be contacted. The user then opt-ins in or out of the offer. www.3Di.com.au • Auto Responder • Offer Information Light Box • Lead Distribution System (Email) TPN Leads are available through
  19. 19. Data Powered Marketing info@3Di.com.au 1300 806 986 L2, 181 Riley Street Darlinghurst Contact 3Di

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