SlideShare a Scribd company logo
1 of 25
Data Powered Marketing

Email Advertising Opportunities

Premium Lists

Performance Email
Data Powered Marketing

What is the most
popular App on
Mobile?

What can target
specific users across
multiple devices &
social media?

What can deliver long format
rich creative that is
automatically saved for future
reference or sharing?

What is more
social than
Facebook!

What is consumers
preferred channel for
promotional messages
Preferred for Permission Based Promotional Messages
Email

“Consumers are much more selective
about the channels through which
they will allow marketing messages
than they are with personal or
professional communications.

77%

Direct mail

9%

SMS

5%

Facebook

Consumers, while they may be huge
‘Fans’, don’t necessarily want to be
friends with brands.

4%

Telephone

2%

Mobile App

1%

Twitter

They still draw hard and fast lines
about when and where marketing
communications are appropriate.”

1%

LinkedIn

2012 Channel Preferences Survey, ExactTarget

0%
0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Email is the #1 preferred consumer channel for permission-based promotional messages.
SOURCE: ExactTarget. 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older
Most Effective for Permission Based Promotional Messages
Email

66%

Direct mail

65%

Telephone

24%

Facebook

20%

SMS

16%

Mobile App

At the very least, such cross-channel
visibility certainly stands to increase
brand recognition and campaign
awareness.”

10%

Twitter

6%

LinkedIn

4%
0%

“While consumers may have a
preferred channel for marketing
communications, they tend to use
many more than one.
Therefore, brands who receive
permission to message consumers
through multiple direct channels
may dramatically increase their
sales potential.

2012 Channel Preferences Survey, ExactTarget

10%

20%

30%

40%

50%

60%

70%

Have you ever made a purchase as a result of a marketing message
you received through the following channels.
SOURCE: ExactTarget. 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older
Email is critical for customer acquisition.
“Email is critical for customer
acquisition. 6.84% of customers were
acquired by email in 2013 according
to a study of 72 million shoppers on
86 different retail Web sites in 14
different industries by Custora. Email
was the third most important source
after organic search (15.81%) and CPC
advertising (9.82%), and it far
outperformed
Facebook
(0.17%), banner ads (0.46%) and
affiliate marketing (0.96%). And over
the last 4 years the importance of
email as a customer acquisition
channel
has
increased
nearly
eightfold.”
2013 Custora E-Commerce Customer Acquisition Snapshot

SOURCE: 2013 Custora E-Commerce Customer Acquisition Snapshot
Email customers are more valuable
“According to the Custora study, the
lifetime value of a customer acquired
through email was 11% more than
one acquired via Facebook or banner
advertising, and 4% more valuable
than a customer acquired through
affiliate marketing.

2013 Custora E-Commerce Customer Acquisition Snapshot

SOURCE: 2013 Custora E-Commerce Customer Acquisition Snapshot
Email is more social.
“According to SocialTwist found that
among consumers who referred
products or services to friends, the
majority (55.4%) used email, nearly
14% more than Facebook (41.8%).

Referring Products or Services to Friends
Twitter

2.6%

Facebook

41.8%

Email

55.4%
0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

The study, designed to see how
consumers responded to social referral
marketing, spanned 18 months, 119
social marketing campaigns, and 3.2
million participating consumers.

New Customers Obtained Through
Twitter

26.8%

Facebook

22.0%

2013 SocialTwist , The Connected Consumer

Email

51.8%
0.0%

10.0%

20.0%

SOURCE: 2013 2013 SocialTwist , The Connected Consumer

30.0%

SocialTwist’s recently released study:
“The Connected Consumer: Brand
Advocacy Trends from 100+ Social
Campaigns.”

40.0%

50.0%

60.0%
Why Email?
Unique Channel
–
–
–
–
–
–
–

Ad automatically saved on users PC, Mobile & Tablet
Advanced Targeting, accurate and cookie independent
Large ad format with multiple links
Highest Response Rate (ave. 5% CTR vs Banners 0.08%)
Easy for users to forward and share
Powerful social re-marketing capabilities
Multichannel options (Postal, Telephone, SMS & Display)

Preferred Channel for Permission Based Promotional Messages
SO

“build your own permission database,
it’s a sites most strategic asset”
“Solus” emails
Premium Australian Email Lists
Survey & Rewards

Entertainment

Property

Investing & Financial

SME Business

IT

Retail

Over 50 filters
Parenting

Students

Contact: info@3Di.com.au for list factsheets

Industries
Case Study: Email Stats
Subject Line

Open Rates

CTR (of sent)

“10 Second Survey……”

22%

9.0%

"Win a winery walkabout worth $20k"

22%

8.6%

"Jon, please support the ###### Winter Appeal today"

20%

8.6%

"Get MORE for your health - ###### FREE ebook and health webisodes!"

20%

6.7%

"BONUS – 10 extra sheets FREE"

20%

6.2%

"Paying Too Much for Energy?"

22%

5.5%

“Reduce up to 60% off your debt”

17%

6.0%

"Win a million dollar canal front home on the Gold Coast!"

23%

5.3%

“Three Day Car Sale”

15%

5.0%

"Do you want to reduce tax and grow passive income?"

20%

4.7%

“Claim one FREE haircare product now! Be quick!”

17%

4.5%

“International Women's Day”

18%

4.5%
TPN Performance Email
Mass reach with low risk pricing
Network of 100+ email list
From $1.50 Cost Per Click
Target by
Lists Sourced from
– Gender
– Age
– State
– Postcode

•
•
•
•
•
•
•
•

Competition Sites
Coupon Sites
Daily Deal Sites
Ecommerce Stores
Event Ticketing Sites
Reward Programs
Subscription Sites
Survey Sites
Case Study: Finance Client
•
•
•
•

Email lists used in the past
Looking for new lists
TPN conversion pixel installed
Budget $60,000
Month

Campaigns

eCPA*

1

300,000 records (CPM)

100

2

10,000 clicks (CPC)

68

3

10,000 clicks (CPC)

44

Individual list eCPA varied from $5 to $1,000!

*eCPA has been normalised for this case study
What is VidMail?
Vidmail marketing is a commonly used name
for the streaming of dynamic content in the
body of an email, to communicate a
consistent, interactive message to a target
market. Vidmail eliminates the need for large
attachments when dealing with rich media
and can be streamed direct to the user.
How does it perform?
Video in Email can increase click through rates
by as much as 2 to 3 times.
Assessing Video Email Opportunities, Forrester Research

Auto play on email open, video only (no audio)
Works on 88% of email clients used today.

www.3Di.com.au

Vidmail now updated and enhanced
with HTML5 support for
high resolution video with audio.
Works on over 35% of clients and growing
Advanced Email Analytics “Opens”
Case Study: Email Re-Marketing
300,000 “inactive” and “prospective” customers targeted by email address on Facebook
Triples Facebook campaign conversion rate
„Lookalikes‟ used to extend campaign reach
Click Through Rate (CTR)
+ Email Targeting

0.027%

Target Audience

0.023%

Conversion Rate
+ Email Targeting

29.1%

Target Audience

10.6%
0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%
Data Powered Marketing

Publisher Factsheets
Great Sites (Premium List)
Great Sites is Australia’s and New
Zealand's #1 members only online
competition
community
offering
advertisers a highly engaged Aussie &
Kiwi audience.
With over 400,000 registered Australian & New Zealand
members, Great Sites is a leader in the collection of
detailed demographic, lifestyle and purchasing data.
Great Sites’ members complete online surveys, daily
deals, research offers and consumer product offers. This
information provides advertisers, marketers and
researchers with the ability to deliver highly targeted and
efficient direct-to-consumer marketing communications.
All of the interactions between Great Sites, consumers,
advertisers, marketers and researchers are on an opt-in,
permission basis.
Great Sites has offices in Australia and New Zealand.
Great Sites is a digital asset owned by ASX listed Beyond
International (ASX:BYI).

Demographics

Rate Card

Gender

0%

10%

20%

60+
46-60
32-45
25-31
16-24

30%

40%

50%

60%

70%

80%

17%
28%
30%
13%
12%
0%

5%

10%

Tele Data

from $290 CPM
from $210 CPM
from $5 per complete

Lead Generation from $2 per lead

15%

20%

25%

30%

35%

Set-up
$400
Minimum Spend $2,500

Income
More than $150,001
$100,001 - $150,000
$75,001 - $100,000
$50,001 - $75,000
$25,001 - $50,000
Less than $25,000

from $390 CPM

Research

30%

from $160 CPM

Postal Data

70%

Male

Age

Email (Solus)
Mobile (SMS)

Female

3%
10%
15%
22%
30%

Great Sites Campaign Options

20%
0%

5%

10%

15%

20%

25%

30%

35%

Member For
New
1-3 years
3 years+

36%
37%
28%
0%

5%

10%

15%

20%

25%

30%

35%

40%

Source: active members in 2012

Engagement
• A/B Testing
• Email Engagement Analytics
• Auto Responder
• Poll Targeted Campaign
• Vid Mail (in-email video preview)
• Great Video (Landing Page)
Discounts
• Full Database Send (discount)
• Combo Campaigns (discount)

www.3Di.com.au

Great Sites is available through
Nine Rewards (Premium List)

Demographics

Rate Card

Gender

Email (Solus)

Female
Male

Nine Rewards, part of the Nine Entertainment Co.,
manages online panels in Australia and New Zealand
to promote products, acquire customers and gather
insights.
With over 1.4 million permission-based members
across Australia and a growing panel in New Zealand,
Nine Rewards has large online communities with a
unique recruitment source mainly across Nine
Entertainment Co. such as Ticketek, Magshop and
ninemsn.

Why Nine Rewards (Premium List)
•
•
•
•
•

Known list
Over 100 targeting filters
Send on specific date
Exclusive audience
Premium member source

www.3Di.com.au

from $160 CPM

67%
33%
0%

10%

20%

30%

40%

50%

60%

70%

80%

Set-up
$400
Minimum Spend $5,000

Age
3%
55-64

Targeting Options

10%
21%

35-44

27%
25%

18-24

13%
0%

5%

10%

15%

20%

25%

30%

•
•
•
•
•
•
•
•

Age/Gender/Location
Education & Profession
Money & Finance
Transport & Automotive
Technology & Communication
Health & Wellbeing
Shopping Behaviour
Travel

Site Statistics (monthly)
• 20,000,000 Page Views
• 1,500,000 Unique Visitors
• 1,400,000 Subscribers

Nine Rewards is available through
Getprice.com.au (Premium List)

Demographics

Rate Card

Display
Newsletter
Founded in 2005, Getprice is Australia’s leading
online comparison shopping site and a perennial top
ten e-commerce destination. Everyday they help
hundreds of thousands of shoppers make brilliant
buying decisions by putting information and
knowledge in their hands.

Getprice lists more than 2.5 million products from
over 1,300 retailers nationwide and attracts more
than 3 million visitor sessions each month.
Getprice offers a range of advertising options aimed
at the retailer or manufacturer of consumer goods.
The user demographics are impressive and are made
up of high value consumers with a proven propensity
to transact online.

61% shop online at
least once a week

www.3Di.com.au

from $30 CPM
from $50 CPM

Email (Solus)

from $120 CPM

Set-up
$400
Minimum Spend $5,000

Site Statistics (monthly)
•
•
•
•

7,950,000 Page Views
1,221,000 Unique Visitors
115,000 Newsletter Subscribers
$12,500,000 facilitated sales

Options
•
•
•
•
•

Homepage Feature
Lightbox
Pop-up & Pop-outs
Video Ads
Solus limited to retail offers

Getprice.com.au available through
MyRP.com.au (Premium List)

Demographics

Rate Card

68% looking to buy or sell
in the next 12 months
Australia's most popular property reports are
published by RP Data. Everyday they draw insights
from Australia's most comprehensive, up to date
property data. It's what helps more banks, real estate
agents and everyday people make better decisions
than anyone else.

MyRP.com.au offers a range of property valuation
reports and is primarily used by home owners,
refinancers and property investors. 68% of surveyed
visitors reported that they were planning to buy or
sell in the next 12 months.
MyRP.com.au offers a full range of advertising
options from site wide banner ads, newsletter ads,
sponsored articles, sponsored property reports and
even exclusive solus email opportunities.
MyRP.com.au also powers the property data and
reports on a number of leading Australian real estate
sites and so MyRP display campaigns will also appear
on co-branded Real Estate sites powered by
MyRP.com.au.

www.3Di.com.au

Display

from $3 CPM

Report Sponsor from $150 CPM
Newsletter

from $150 CPM

Email (Solus)

from $250 CPM

Set-up
$400
Minimum Spend $2,500

Site Statistics (monthly)
•
•
•
•
•

500,000 Page Views
90,000+ Unique Visitors
90,000 Newsletter Subscribers
25,000 Reports
74% are New Visitors

Options
• Sponsorship Package
• Newsletter includes article
• Solus limited to property offers

MyRP.com.au available through
Morningstar.com.au (Premium List)

Demographics

Rate Card

Gender

Display

Female
Male

Morningstar.com.au offers individual investors an
independent source for stock, managed fund, fixed
income, ETFs and LICs research, in depth analysis and
reports, powerful portfolio tools, financial
commentary, exclusive data, and advanced analytical
tools. Morningstar.com.au is the one resource that
really helps investors make well informed financial
decisions.
Morningstar.com.au’s content includes investment
data,
research
and
independent
analysis,
Morningstar Rating and Style Boxes.
New investors get started with educational articles
while seasoned investors appreciate the depth of
data, Online Portfolio Tracking, and Proprietary
Analytical Tools.
A full-time team of investment and Web experts pack
the site with a growing collection of daily editorials,
real-time news, feature stories, and independent
data that keeps investors on top of their stock and
fund investments.

www.3Di.com.au

from $50 CPM

Newsletter

from $2,000

Email (Solus)

from $250 CPM

13%
87%
0%

20%

40%

60%

80%

100%

Age
22%
55-64

31%
19%

35-44

13%
12%

18-24

Set-up
$400
Minimum Spend $2,500

3%
0%

5%

10%

15%

20%

25%

30%

35%

Income

Site Statistics (monthly)

More than $150,001
$100,001 - $150,000
$75,001 - $100,000
$50,001 - $75,000
$25,001 - $50,000
Less than $25,000

20%
20%
19%
19%
19%
3%
0%

5%

10%

15%

20%

25%

•
•
•
•

1,200,000 Ad Impressions
67,000 Unique Visitors
100,000 Registered Members
10,000 Premium Members

Options

• Video Ads
• Solus limited to investment offers

MorningStar.com.au available through
Life Style Survey Network

The Life Style Survey Network pulls together all the
major and minor online surveys across Australia and
New Zealand and allows an advertiser to maximise
reach while still targeting very specific niche groups
of consumers, all in a single booking.

Example Lists

Rate Card

Survey responders sourced from over
100 websites, including many leading
survey and reward websites

Email (Solus)

from $160 CPM

Set-up
$400
Minimum Spend $5,000

Targeting Options

3Di will take a brief often based on a Great Sites
campaign and will then extend the campaign by
sourcing comparable highly targeted profiles across
the Life Style Survey Network.

Demographics
• Age
• Gender
• State
• Postcode
• Income

3Di’s campaign team will co-ordinate and project
manage the HTML production, email delivery,
tracking and reporting of the campaign across all the
lists required to deliver the campaign.

Household
• Presence of Children
• Presence of Pets
• Home Ownership

Using advanced email analytics all the elements of
the email campaign are tracked and reported
independently including;

Interests
• Wine Drinking
• Gardening
• + Over 50 more

•
•
•
•

Opens & Engagement (time open)
Clicks & Conversions
Forwards & Printouts
Devices & Email Clients

www.3Di.com.au

Behaviour
• Travel
• Charity
• Purchases
• + Over 50 more
The Life Style Survey Network is available through
List Types

TPN Performance Email

TPN works with a large number of quality Australian
and New Zealand owned or operated permission
email lists including many of the regions largest and
most respected email lists as well as other niche
sites.
Although these sites primarily offer solus email
campaigns on a CPM (Cost per Thousand) basis they
have agreed to run Cost Per Click email campaigns
managed by TPN.
CPC Solus email campaigns therefore offers free
opens as you are only paying for people who click
and visit your site.

Email lists come from a range of
consumer focused sites including;
•
Competition Sites
•
Coupon Sites
•
Daily Deal Sites
•
Ecommerce Stores
•
Reward Programs
•
Subscription Sites
•
Survey Sites

Rate Card

Email (Solus)

Set-up
$400
Minimum Spend $3,000

Targeting Options
•
•
•
•
•

Age
Gender
State
Postcode
Income (limited availability)

Network Stats
• 3,000,000 email records
• Over 100 email lists
• Lists Australian owned or operated

The only restriction on TPN CPC Email are;
• Specific email lists within TPNs network cannot
be specified by the advertiser
• Targeting is limited to age, gender, location and
income
• Delivery is over a period of weeks rather than a
single day
www.3Di.com.au

from $1.50 CPC

Female
65%

TPN Email is available through

Male
35%
Data Powered Marketing

info@3Di.com.au
1300 806 986

L2, 181 Riley Street
Darlinghurst

Contact 3Di

More Related Content

What's hot

Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
 
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Ali Margello
 
Iab Local Presentation Cleveland
Iab Local Presentation ClevelandIab Local Presentation Cleveland
Iab Local Presentation ClevelandDave Rigotti
 
Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
 
Avenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing DeckAvenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing DeckAvenue180
 
Date match - Google Squared - Submitted by Jack Davidson
Date match - Google Squared - Submitted by Jack DavidsonDate match - Google Squared - Submitted by Jack Davidson
Date match - Google Squared - Submitted by Jack DavidsonJack Davidson
 
Online marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohmOnline marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohmOnline Marketing Summit
 
Inbox dollars media kit 2014
Inbox dollars media kit 2014Inbox dollars media kit 2014
Inbox dollars media kit 2014Emiy Johnson
 
Digital Dealer 15 Its Called A Marketing Mix For A Reason
Digital Dealer 15 Its Called A Marketing Mix For A ReasonDigital Dealer 15 Its Called A Marketing Mix For A Reason
Digital Dealer 15 Its Called A Marketing Mix For A ReasonNaked Lime Marketing
 
Measuring Marketing ROI: Pipedream or Possibility
Measuring Marketing ROI: Pipedream or PossibilityMeasuring Marketing ROI: Pipedream or Possibility
Measuring Marketing ROI: Pipedream or PossibilityBob Boucher
 
Travel Industry Community And Content Loyalty
Travel Industry   Community And Content LoyaltyTravel Industry   Community And Content Loyalty
Travel Industry Community And Content LoyaltyPurple Spinnaker
 
It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...Superior Web Solutions Inc.
 
Dat struct company profile
Dat struct  company profileDat struct  company profile
Dat struct company profileTony John
 
Laudon traver ec11-im_ch06
Laudon traver ec11-im_ch06Laudon traver ec11-im_ch06
Laudon traver ec11-im_ch06BookStoreLib
 
Yahoo Behavioural Targeting2437
Yahoo Behavioural Targeting2437Yahoo Behavioural Targeting2437
Yahoo Behavioural Targeting2437lucioblanco
 

What's hot (17)

Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
 
Internet marketing
Internet marketingInternet marketing
Internet marketing
 
Iab Local Presentation Cleveland
Iab Local Presentation ClevelandIab Local Presentation Cleveland
Iab Local Presentation Cleveland
 
Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014Capturing and leveraging search beyond the blue links - SMX London 2014
Capturing and leveraging search beyond the blue links - SMX London 2014
 
Avenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing DeckAvenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing Deck
 
Date match - Google Squared - Submitted by Jack Davidson
Date match - Google Squared - Submitted by Jack DavidsonDate match - Google Squared - Submitted by Jack Davidson
Date match - Google Squared - Submitted by Jack Davidson
 
Online marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohmOnline marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohm
 
Inbox dollars media kit 2014
Inbox dollars media kit 2014Inbox dollars media kit 2014
Inbox dollars media kit 2014
 
Digital Dealer 15 Its Called A Marketing Mix For A Reason
Digital Dealer 15 Its Called A Marketing Mix For A ReasonDigital Dealer 15 Its Called A Marketing Mix For A Reason
Digital Dealer 15 Its Called A Marketing Mix For A Reason
 
Measuring Marketing ROI: Pipedream or Possibility
Measuring Marketing ROI: Pipedream or PossibilityMeasuring Marketing ROI: Pipedream or Possibility
Measuring Marketing ROI: Pipedream or Possibility
 
Travel Industry Community And Content Loyalty
Travel Industry   Community And Content LoyaltyTravel Industry   Community And Content Loyalty
Travel Industry Community And Content Loyalty
 
Bt revenue science10-18-2007
Bt revenue science10-18-2007Bt revenue science10-18-2007
Bt revenue science10-18-2007
 
It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...It takes more than just a website - Internet Marketing - What Madison Wiscons...
It takes more than just a website - Internet Marketing - What Madison Wiscons...
 
Dat struct company profile
Dat struct  company profileDat struct  company profile
Dat struct company profile
 
Laudon traver ec11-im_ch06
Laudon traver ec11-im_ch06Laudon traver ec11-im_ch06
Laudon traver ec11-im_ch06
 
Yahoo Behavioural Targeting2437
Yahoo Behavioural Targeting2437Yahoo Behavioural Targeting2437
Yahoo Behavioural Targeting2437
 

Similar to Email Advertising Services

Social woo master slides
Social woo master slidesSocial woo master slides
Social woo master slidesNorbert Ngethe
 
Leveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesLeveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesNicole Tabatabai
 
Defy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarDefy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarARGA Marketing
 
Case study: Square Meal - How to use Intelligent Data to Implement Successful...
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Case study: Square Meal - How to use Intelligent Data to Implement Successful...
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
 
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...JeffGlazer
 
Social Action Mobile Marketing
Social Action Mobile MarketingSocial Action Mobile Marketing
Social Action Mobile MarketingWaterfall Mobile
 
Wisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 PresentationWisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 Presentationwismarkm
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Salesbrandon_lake
 
Mobile Loyalty Programs
Mobile Loyalty ProgramsMobile Loyalty Programs
Mobile Loyalty ProgramsAdam Lorts
 
Artigraphic 1.1 jeeni. emailing importance
Artigraphic 1.1 jeeni. emailing importanceArtigraphic 1.1 jeeni. emailing importance
Artigraphic 1.1 jeeni. emailing importanceJeeni
 
eTechnology on a Shoestring
eTechnology on a ShoestringeTechnology on a Shoestring
eTechnology on a Shoestringkrucker
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
 
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...Benady New Media
 

Similar to Email Advertising Services (20)

Social woo master slides
Social woo master slidesSocial woo master slides
Social woo master slides
 
Leveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesLeveraging Email to Grow Your Sales
Leveraging Email to Grow Your Sales
 
Defy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarDefy The Trends a Credit Union Webinar
Defy The Trends a Credit Union Webinar
 
Case study: Square Meal - How to use Intelligent Data to Implement Successful...
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Case study: Square Meal - How to use Intelligent Data to Implement Successful...
Case study: Square Meal - How to use Intelligent Data to Implement Successful...
 
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...
 
Social Action Mobile Marketing
Social Action Mobile MarketingSocial Action Mobile Marketing
Social Action Mobile Marketing
 
Wisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 PresentationWisconsin State Journal Brand Expand 2014 Presentation
Wisconsin State Journal Brand Expand 2014 Presentation
 
What is spot on
What is spot onWhat is spot on
What is spot on
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales
 
Mobile Loyalty Programs
Mobile Loyalty ProgramsMobile Loyalty Programs
Mobile Loyalty Programs
 
Artigraphic 1.1 jeeni. emailing importance
Artigraphic 1.1 jeeni. emailing importanceArtigraphic 1.1 jeeni. emailing importance
Artigraphic 1.1 jeeni. emailing importance
 
eTechnology on a Shoestring
eTechnology on a ShoestringeTechnology on a Shoestring
eTechnology on a Shoestring
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 
360 Degrees of Digital Engagement
360 Degrees of Digital Engagement360 Degrees of Digital Engagement
360 Degrees of Digital Engagement
 
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...
 
What is CRM Anyways?
What is CRM Anyways?What is CRM Anyways?
What is CRM Anyways?
 

Recently uploaded

Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Nihal Nishadul
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Lviv Startup Club
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
Saffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdfSaffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdfRezaSeif2
 
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfCan Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfJasper Colin
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 

Recently uploaded (20)

Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
Saffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdfSaffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdf
 
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfCan Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 

Email Advertising Services

  • 1. Data Powered Marketing Email Advertising Opportunities Premium Lists Performance Email
  • 2. Data Powered Marketing What is the most popular App on Mobile? What can target specific users across multiple devices & social media? What can deliver long format rich creative that is automatically saved for future reference or sharing? What is more social than Facebook! What is consumers preferred channel for promotional messages
  • 3. Preferred for Permission Based Promotional Messages Email “Consumers are much more selective about the channels through which they will allow marketing messages than they are with personal or professional communications. 77% Direct mail 9% SMS 5% Facebook Consumers, while they may be huge ‘Fans’, don’t necessarily want to be friends with brands. 4% Telephone 2% Mobile App 1% Twitter They still draw hard and fast lines about when and where marketing communications are appropriate.” 1% LinkedIn 2012 Channel Preferences Survey, ExactTarget 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Email is the #1 preferred consumer channel for permission-based promotional messages. SOURCE: ExactTarget. 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older
  • 4. Most Effective for Permission Based Promotional Messages Email 66% Direct mail 65% Telephone 24% Facebook 20% SMS 16% Mobile App At the very least, such cross-channel visibility certainly stands to increase brand recognition and campaign awareness.” 10% Twitter 6% LinkedIn 4% 0% “While consumers may have a preferred channel for marketing communications, they tend to use many more than one. Therefore, brands who receive permission to message consumers through multiple direct channels may dramatically increase their sales potential. 2012 Channel Preferences Survey, ExactTarget 10% 20% 30% 40% 50% 60% 70% Have you ever made a purchase as a result of a marketing message you received through the following channels. SOURCE: ExactTarget. 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older
  • 5. Email is critical for customer acquisition. “Email is critical for customer acquisition. 6.84% of customers were acquired by email in 2013 according to a study of 72 million shoppers on 86 different retail Web sites in 14 different industries by Custora. Email was the third most important source after organic search (15.81%) and CPC advertising (9.82%), and it far outperformed Facebook (0.17%), banner ads (0.46%) and affiliate marketing (0.96%). And over the last 4 years the importance of email as a customer acquisition channel has increased nearly eightfold.” 2013 Custora E-Commerce Customer Acquisition Snapshot SOURCE: 2013 Custora E-Commerce Customer Acquisition Snapshot
  • 6. Email customers are more valuable “According to the Custora study, the lifetime value of a customer acquired through email was 11% more than one acquired via Facebook or banner advertising, and 4% more valuable than a customer acquired through affiliate marketing. 2013 Custora E-Commerce Customer Acquisition Snapshot SOURCE: 2013 Custora E-Commerce Customer Acquisition Snapshot
  • 7. Email is more social. “According to SocialTwist found that among consumers who referred products or services to friends, the majority (55.4%) used email, nearly 14% more than Facebook (41.8%). Referring Products or Services to Friends Twitter 2.6% Facebook 41.8% Email 55.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% The study, designed to see how consumers responded to social referral marketing, spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. New Customers Obtained Through Twitter 26.8% Facebook 22.0% 2013 SocialTwist , The Connected Consumer Email 51.8% 0.0% 10.0% 20.0% SOURCE: 2013 2013 SocialTwist , The Connected Consumer 30.0% SocialTwist’s recently released study: “The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns.” 40.0% 50.0% 60.0%
  • 8. Why Email? Unique Channel – – – – – – – Ad automatically saved on users PC, Mobile & Tablet Advanced Targeting, accurate and cookie independent Large ad format with multiple links Highest Response Rate (ave. 5% CTR vs Banners 0.08%) Easy for users to forward and share Powerful social re-marketing capabilities Multichannel options (Postal, Telephone, SMS & Display) Preferred Channel for Permission Based Promotional Messages SO “build your own permission database, it’s a sites most strategic asset”
  • 10. Premium Australian Email Lists Survey & Rewards Entertainment Property Investing & Financial SME Business IT Retail Over 50 filters Parenting Students Contact: info@3Di.com.au for list factsheets Industries
  • 11. Case Study: Email Stats Subject Line Open Rates CTR (of sent) “10 Second Survey……” 22% 9.0% "Win a winery walkabout worth $20k" 22% 8.6% "Jon, please support the ###### Winter Appeal today" 20% 8.6% "Get MORE for your health - ###### FREE ebook and health webisodes!" 20% 6.7% "BONUS – 10 extra sheets FREE" 20% 6.2% "Paying Too Much for Energy?" 22% 5.5% “Reduce up to 60% off your debt” 17% 6.0% "Win a million dollar canal front home on the Gold Coast!" 23% 5.3% “Three Day Car Sale” 15% 5.0% "Do you want to reduce tax and grow passive income?" 20% 4.7% “Claim one FREE haircare product now! Be quick!” 17% 4.5% “International Women's Day” 18% 4.5%
  • 12. TPN Performance Email Mass reach with low risk pricing Network of 100+ email list From $1.50 Cost Per Click Target by Lists Sourced from – Gender – Age – State – Postcode • • • • • • • • Competition Sites Coupon Sites Daily Deal Sites Ecommerce Stores Event Ticketing Sites Reward Programs Subscription Sites Survey Sites
  • 13. Case Study: Finance Client • • • • Email lists used in the past Looking for new lists TPN conversion pixel installed Budget $60,000 Month Campaigns eCPA* 1 300,000 records (CPM) 100 2 10,000 clicks (CPC) 68 3 10,000 clicks (CPC) 44 Individual list eCPA varied from $5 to $1,000! *eCPA has been normalised for this case study
  • 14. What is VidMail? Vidmail marketing is a commonly used name for the streaming of dynamic content in the body of an email, to communicate a consistent, interactive message to a target market. Vidmail eliminates the need for large attachments when dealing with rich media and can be streamed direct to the user. How does it perform? Video in Email can increase click through rates by as much as 2 to 3 times. Assessing Video Email Opportunities, Forrester Research Auto play on email open, video only (no audio) Works on 88% of email clients used today. www.3Di.com.au Vidmail now updated and enhanced with HTML5 support for high resolution video with audio. Works on over 35% of clients and growing
  • 16. Case Study: Email Re-Marketing 300,000 “inactive” and “prospective” customers targeted by email address on Facebook Triples Facebook campaign conversion rate „Lookalikes‟ used to extend campaign reach Click Through Rate (CTR) + Email Targeting 0.027% Target Audience 0.023% Conversion Rate + Email Targeting 29.1% Target Audience 10.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
  • 18. Great Sites (Premium List) Great Sites is Australia’s and New Zealand's #1 members only online competition community offering advertisers a highly engaged Aussie & Kiwi audience. With over 400,000 registered Australian & New Zealand members, Great Sites is a leader in the collection of detailed demographic, lifestyle and purchasing data. Great Sites’ members complete online surveys, daily deals, research offers and consumer product offers. This information provides advertisers, marketers and researchers with the ability to deliver highly targeted and efficient direct-to-consumer marketing communications. All of the interactions between Great Sites, consumers, advertisers, marketers and researchers are on an opt-in, permission basis. Great Sites has offices in Australia and New Zealand. Great Sites is a digital asset owned by ASX listed Beyond International (ASX:BYI). Demographics Rate Card Gender 0% 10% 20% 60+ 46-60 32-45 25-31 16-24 30% 40% 50% 60% 70% 80% 17% 28% 30% 13% 12% 0% 5% 10% Tele Data from $290 CPM from $210 CPM from $5 per complete Lead Generation from $2 per lead 15% 20% 25% 30% 35% Set-up $400 Minimum Spend $2,500 Income More than $150,001 $100,001 - $150,000 $75,001 - $100,000 $50,001 - $75,000 $25,001 - $50,000 Less than $25,000 from $390 CPM Research 30% from $160 CPM Postal Data 70% Male Age Email (Solus) Mobile (SMS) Female 3% 10% 15% 22% 30% Great Sites Campaign Options 20% 0% 5% 10% 15% 20% 25% 30% 35% Member For New 1-3 years 3 years+ 36% 37% 28% 0% 5% 10% 15% 20% 25% 30% 35% 40% Source: active members in 2012 Engagement • A/B Testing • Email Engagement Analytics • Auto Responder • Poll Targeted Campaign • Vid Mail (in-email video preview) • Great Video (Landing Page) Discounts • Full Database Send (discount) • Combo Campaigns (discount) www.3Di.com.au Great Sites is available through
  • 19. Nine Rewards (Premium List) Demographics Rate Card Gender Email (Solus) Female Male Nine Rewards, part of the Nine Entertainment Co., manages online panels in Australia and New Zealand to promote products, acquire customers and gather insights. With over 1.4 million permission-based members across Australia and a growing panel in New Zealand, Nine Rewards has large online communities with a unique recruitment source mainly across Nine Entertainment Co. such as Ticketek, Magshop and ninemsn. Why Nine Rewards (Premium List) • • • • • Known list Over 100 targeting filters Send on specific date Exclusive audience Premium member source www.3Di.com.au from $160 CPM 67% 33% 0% 10% 20% 30% 40% 50% 60% 70% 80% Set-up $400 Minimum Spend $5,000 Age 3% 55-64 Targeting Options 10% 21% 35-44 27% 25% 18-24 13% 0% 5% 10% 15% 20% 25% 30% • • • • • • • • Age/Gender/Location Education & Profession Money & Finance Transport & Automotive Technology & Communication Health & Wellbeing Shopping Behaviour Travel Site Statistics (monthly) • 20,000,000 Page Views • 1,500,000 Unique Visitors • 1,400,000 Subscribers Nine Rewards is available through
  • 20. Getprice.com.au (Premium List) Demographics Rate Card Display Newsletter Founded in 2005, Getprice is Australia’s leading online comparison shopping site and a perennial top ten e-commerce destination. Everyday they help hundreds of thousands of shoppers make brilliant buying decisions by putting information and knowledge in their hands. Getprice lists more than 2.5 million products from over 1,300 retailers nationwide and attracts more than 3 million visitor sessions each month. Getprice offers a range of advertising options aimed at the retailer or manufacturer of consumer goods. The user demographics are impressive and are made up of high value consumers with a proven propensity to transact online. 61% shop online at least once a week www.3Di.com.au from $30 CPM from $50 CPM Email (Solus) from $120 CPM Set-up $400 Minimum Spend $5,000 Site Statistics (monthly) • • • • 7,950,000 Page Views 1,221,000 Unique Visitors 115,000 Newsletter Subscribers $12,500,000 facilitated sales Options • • • • • Homepage Feature Lightbox Pop-up & Pop-outs Video Ads Solus limited to retail offers Getprice.com.au available through
  • 21. MyRP.com.au (Premium List) Demographics Rate Card 68% looking to buy or sell in the next 12 months Australia's most popular property reports are published by RP Data. Everyday they draw insights from Australia's most comprehensive, up to date property data. It's what helps more banks, real estate agents and everyday people make better decisions than anyone else. MyRP.com.au offers a range of property valuation reports and is primarily used by home owners, refinancers and property investors. 68% of surveyed visitors reported that they were planning to buy or sell in the next 12 months. MyRP.com.au offers a full range of advertising options from site wide banner ads, newsletter ads, sponsored articles, sponsored property reports and even exclusive solus email opportunities. MyRP.com.au also powers the property data and reports on a number of leading Australian real estate sites and so MyRP display campaigns will also appear on co-branded Real Estate sites powered by MyRP.com.au. www.3Di.com.au Display from $3 CPM Report Sponsor from $150 CPM Newsletter from $150 CPM Email (Solus) from $250 CPM Set-up $400 Minimum Spend $2,500 Site Statistics (monthly) • • • • • 500,000 Page Views 90,000+ Unique Visitors 90,000 Newsletter Subscribers 25,000 Reports 74% are New Visitors Options • Sponsorship Package • Newsletter includes article • Solus limited to property offers MyRP.com.au available through
  • 22. Morningstar.com.au (Premium List) Demographics Rate Card Gender Display Female Male Morningstar.com.au offers individual investors an independent source for stock, managed fund, fixed income, ETFs and LICs research, in depth analysis and reports, powerful portfolio tools, financial commentary, exclusive data, and advanced analytical tools. Morningstar.com.au is the one resource that really helps investors make well informed financial decisions. Morningstar.com.au’s content includes investment data, research and independent analysis, Morningstar Rating and Style Boxes. New investors get started with educational articles while seasoned investors appreciate the depth of data, Online Portfolio Tracking, and Proprietary Analytical Tools. A full-time team of investment and Web experts pack the site with a growing collection of daily editorials, real-time news, feature stories, and independent data that keeps investors on top of their stock and fund investments. www.3Di.com.au from $50 CPM Newsletter from $2,000 Email (Solus) from $250 CPM 13% 87% 0% 20% 40% 60% 80% 100% Age 22% 55-64 31% 19% 35-44 13% 12% 18-24 Set-up $400 Minimum Spend $2,500 3% 0% 5% 10% 15% 20% 25% 30% 35% Income Site Statistics (monthly) More than $150,001 $100,001 - $150,000 $75,001 - $100,000 $50,001 - $75,000 $25,001 - $50,000 Less than $25,000 20% 20% 19% 19% 19% 3% 0% 5% 10% 15% 20% 25% • • • • 1,200,000 Ad Impressions 67,000 Unique Visitors 100,000 Registered Members 10,000 Premium Members Options • Video Ads • Solus limited to investment offers MorningStar.com.au available through
  • 23. Life Style Survey Network The Life Style Survey Network pulls together all the major and minor online surveys across Australia and New Zealand and allows an advertiser to maximise reach while still targeting very specific niche groups of consumers, all in a single booking. Example Lists Rate Card Survey responders sourced from over 100 websites, including many leading survey and reward websites Email (Solus) from $160 CPM Set-up $400 Minimum Spend $5,000 Targeting Options 3Di will take a brief often based on a Great Sites campaign and will then extend the campaign by sourcing comparable highly targeted profiles across the Life Style Survey Network. Demographics • Age • Gender • State • Postcode • Income 3Di’s campaign team will co-ordinate and project manage the HTML production, email delivery, tracking and reporting of the campaign across all the lists required to deliver the campaign. Household • Presence of Children • Presence of Pets • Home Ownership Using advanced email analytics all the elements of the email campaign are tracked and reported independently including; Interests • Wine Drinking • Gardening • + Over 50 more • • • • Opens & Engagement (time open) Clicks & Conversions Forwards & Printouts Devices & Email Clients www.3Di.com.au Behaviour • Travel • Charity • Purchases • + Over 50 more The Life Style Survey Network is available through
  • 24. List Types TPN Performance Email TPN works with a large number of quality Australian and New Zealand owned or operated permission email lists including many of the regions largest and most respected email lists as well as other niche sites. Although these sites primarily offer solus email campaigns on a CPM (Cost per Thousand) basis they have agreed to run Cost Per Click email campaigns managed by TPN. CPC Solus email campaigns therefore offers free opens as you are only paying for people who click and visit your site. Email lists come from a range of consumer focused sites including; • Competition Sites • Coupon Sites • Daily Deal Sites • Ecommerce Stores • Reward Programs • Subscription Sites • Survey Sites Rate Card Email (Solus) Set-up $400 Minimum Spend $3,000 Targeting Options • • • • • Age Gender State Postcode Income (limited availability) Network Stats • 3,000,000 email records • Over 100 email lists • Lists Australian owned or operated The only restriction on TPN CPC Email are; • Specific email lists within TPNs network cannot be specified by the advertiser • Targeting is limited to age, gender, location and income • Delivery is over a period of weeks rather than a single day www.3Di.com.au from $1.50 CPC Female 65% TPN Email is available through Male 35%
  • 25. Data Powered Marketing info@3Di.com.au 1300 806 986 L2, 181 Riley Street Darlinghurst Contact 3Di