The SnowBall Music Festival took place in 2014 at Mile High Stadium in Denver, Colorado. Over the course of three days, attendees enjoyed performances from electronic, hip hop and indie artists like Kill The Noise, Pretty Lights, Brother Ali and Rüfüs du Sol. Festivalgoers also participated in activities like breakdancing, Jenga and viewing artwork while being served food and drinks from sponsor vendors. All proceeds from the event went towards cancer research and treatment centers across the US.