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Salesforce Business Analyst Virtual Summit 2021
Chi (Brandy) Delaney
@brandy_chi
Visualize business requirements in 1 page
About Me
● National Senior Marketing Operations Analyst Consultant at
Marsh & McLennan Agency (MMA)
● Master of International Marketing at Hult International
Business School, San Francisco
● 3X Salesforce Certified, Certified Pardot Consultant, Certified
Pardot Email Specialist and Certified Salesforce Administrator
● Mom of a 1.5 year old cat named Tiger and 2 month old Golden
Pyrenees named Hunter
Business case
❏ Trailhead Superbadge: Business Administration Specialist
❏ End goal: Create Account Reports and Dashboard for Sales Ops Team to visualize team
and individual scoreboard.
❏ Challenges
➢ Inconsistent data quality
➢ Inconsistent Importing Data process
Process flow example (Current state)
Process flow example 2 (future state)
Results
Provide documentation to improve lead import process by:
+ Using automation: Lead Form
+ Lead import template
https://www.linkedin.com/in/brandychi
@brandy_chi
https://trailblazer.me/id/bdelaney
Contact

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