The document discusses how two forces - social and technological - are transforming how goods and services are designed, made, and distributed. It notes that events like Maker Faires celebrate do-it-yourself culture and questioning of traditional modes of production. Drivers include platforms for collaboration, environmental motivation, the rise of amateur professionals, access to tools, open-sourcing, and a desire for authenticity. Six trends are outlined that will reshape design, like personal fabrication and lightweight manufacturing, as well as rules of thumb for organizations to fail early, network, connect with communities, collaborate with customers, reward problem-solving, be authentic, and be transparent.