This document provides tips on how to create buzz about new technologies or treatments in a medical practice. It discusses determining which new technologies are appropriate, addressing potential hurdles, setting realistic goals, emphasizing short-term success through patient referrals and marketing campaigns, and ensuring results through social media advertising, internet advertising, and targeted push and pull marketing strategies. The overall message is on educating patients, managing expectations, and facilitating excitement sharing to generate positive buzz.

2. How to Create a Buzz About
New Technologies or Treatments
in Your Practice!
Presented By:
Joshua Talkington
Account Executive
Fast Track Marketing

3. What Technology is Right For You?

4. I am not a doctor…..

5. Benefits
New treatment
Improves existing
treatment
Insurance Elective
New
Technology

6. Hurdles
• Well known
• Immediate outcome
• No one has this!
• What is this
• Preventative
• Why not go to Walmart?

7. Examples
Crosslinking Intraoperative
Wavefront
Abberometry

8. Crosslinking
• New to the market
• Defined market potential
• Out of pocket expenses
• LASIK possibilities

9. IWA
• Complicated benefits
• Large market potential
• Correlating results
• Practice differentiator

10. Realistic Goals
Crosslinking
70% of
Keratoconus
population
IWA
20% surgery
increase

11. Short Term Success

12. Already invested
Word of mouth
Internal Marketing

13. Crosslinking Patients
• Common denominator
• Share the experience

14. IWA Patients
• Demographic problem
• Special procedure
• Share the experience

15. External Referrals
• Co-management fees
• Guaranteed treatment

16. Educate Consultation
Continue
education
Keys To Success

17. Results Results

18. Marketing Campaign
• Existing patient reach
• External advertising
• Internal advertising

19. Social Media
• Realistic expectations
• Experience based

20. Experience Benefit Buzz
Crosslinking

21. IWA
Life
Changing
Patient
Care

22. Social Media Advertising
• Targeted
• Inexpensive

23. Internet Advertising

24. Push Marketing
• Target demographic
• Capture lead information

25. Pull Marketing
• Provide
Solution
• Patient
Searches
Over age 50? Here’s the bad news and good news…
Bad News: Cataracts and presbyopia are probably affecting
your vision right now.
• Cataracts are the result of the eye’s lenses becoming
increasingly tinted, hazy and cloudy due to the
build-up of natural proteins in the eyes.
• Presbyopia is the result of the eye’s lenses becoming less
flexible, making it hard to focus on close-up
images…and causing the need for reading glasses.
Good News: Dr. Kenneth Lipstock offers proven techniques
to combat one or both conditions – at the
same time.
• Cataract surgery is performed using a No Needle, No Stitch, No
Patch method to remove the cloudy lens
and replace it with a superior clear Intraocular Lens (IOL).
• Blended Vision is a type of cataract procedure that solves the
problems of cataracts and presbyopia at
the same time. After the cataract lens is removed in each eye,
two different “powers” of lenses are
implanted in each eye: one set for near focus and the other set
for distance focus. Most patients do not
need any type of glasses after the procedure.

26. Patient
Searches
Keratconus
Advertise
Cross
Linking
Solution
Convert
Lead
Pull Marketing

27. Push Marketing
• IWA
• Large population
• Better ROI

28. S - So
E - Easily
O - Overlooked

29. Traditional Media
• Very expensive
• 30% of population
• Beat the competition

31. Your Marketing Message
• Clear
• Concise
• Engaging
• Avoid
platitudes

32. Your Marketing Message
• You will be happy with your results
• We provide the best customer service
• 99.5% of our patients say they wish they
had our procedure sooner
• On average our patients refer 3 people to
our practice

33. Perfect
Message
What
We Offer
Why It’s
Better
What’s
Next

34. Creating Buzz
• Patient experience
• Patient satisfaction
• Experience sharing

35. Educate
Expectation
Excitement

36. BUZZ

37. Thank You!
Joshua Talkington
Fast Track Marketing