Nissan Global Media Center: Brand as Content Creator: The Why’s and the How’s of Doing It Yourself, Social Matters 2014 HK
•
1 like•1,292 views
Brand as Content Creator: The why’s and the how’s of doing-it-yourself - What are the benefits of creating an in-house content team? - How is this justified internally? - How do I report the most important metrics in a way that aligns internal stakeholders? - How do I apply data to encourage more sharing and advocacy? - Can authentic content be designed to generate sales or leads? If so, how? Speaker: Dan Sloan, Editor-in-Chief, Nissan Global Media Center, Nissan Motor Corp.
Recommended
Recommended
More Related Content
Similar to Nissan Global Media Center: Brand as Content Creator: The Why’s and the How’s of Doing It Yourself, Social Matters 2014 HK
Similar to Nissan Global Media Center: Brand as Content Creator: The Why’s and the How’s of Doing It Yourself, Social Matters 2014 HK (20)
More from Branded Ltd
More from Branded Ltd (20)
Recently uploaded
Recently uploaded (20)
Nissan Global Media Center: Brand as Content Creator: The Why’s and the How’s of Doing It Yourself, Social Matters 2014 HK
- 1. Social Ma)ers Dan Sloan October 15, 2014 The Content Kojo (Factory): Nissan Global Media Center
- 2. D-‐I-‐Y Content Factory How, Why & ROI www.nissan-global.com Nissan’s Oppama Factory: Create, Build, Distribute, Analyze, Repeat
- 3. www.nissan-global.com 3 Content Flow: Then Corporates Agencies Media Consumer 3 Staff
- 4. Content Flow: Now www.nissan-global.com
- 5. www.nissan-global.com 5 Content Factory: How • Hire MulMmedia ProducMon Team • Integrate HQ, R&D, Factories, Dealerships, Etc. • Use Live, On-‐line, Social Media, Consumers • Measure, Refine
- 6. Content Factory: Why www.nissan-global.com • Internal & External Brand Value • Asset CreaMon, DistribuMon & Management • Measurable & Immeasurable Data Performance YouTube Views Avg. View Time Subscribers
- 7. Play Video Snippets www.nissan-global.com 7
- 8. www.nissan-global.com 8 Content Factory: Why • Deeper NarraMves, Untold Stories • Elevate People, Products, Methods, RelaMonships & Geographies • Global but Local – Language, Story
- 9. www.nissan-global.com 9 Content Factory: Why • Deeper NarraMves, Untold Stories • Elevate People, Products, Methods, RelaMonships & Geographies • Global but Local – Language, Story
- 10. “CreaMve” Spend Averages www.nissan-global.com 10 Video ProducMon Costs Agencies Content Factory $15,000-‐500,000 $0-‐10,000 Video Broadcast Costs Agencies Content Factory $2,000-‐500,000 $0-‐30,000
- 11. www.nissan-global.com 11 Content Factory: ROI • Value of 2 Minutes of Consumer AaenMon? • Is Content Strategy Licing Brand/Product Overall Opinion? • Is Content Improving Share of Voice? • Are Sales Rising?
- 12. นิสสันเผยโฉม เอ็นพี300 นาวารา ใหม่ ครั้ง แรกในโลกที่เมืองไ NissanChannel/NissanThailand 440K Views 300K Views www.nissan-global.com 12 Global/Local: ROI
- 13. www.nissan-global.com 13 D-‐I-‐Y Content Factory Nissan Kotozukuri: Create, Build, Distribute, Analyze, Repeat