Sustainability project for Bologna Business School 2016

1. May 24, 2016
Bologna Business School
GREENING BBS

5. - H E N RY D AV I D T H O R E A U
“What's the use of a
fine house if you
haven't got a
tolerable planet to
put it on?”

6. The vision of “Greening
BBS” is to promote an
active approach to ERS
through simple and
effective actions that
each of us can take in
order to green the
environment.
Ethics promote and honor
the values of honesty,
equality and integrity
Responsibility is evaluating
the consequences of
decisions at every level
Sustainable behaviors
promote conscious use of
goods and services
MISSION
VISION

7. 2 0 1 6 G R E E N I N G B B S S C O P E
Use current resources
Student involvement
More effective transportation
User adoption of app
Empower individuals to make sustainable and effective
actions

8. A G E N D A
Ethics, Responsibility and
Sustainability at BBS
Sustainability Goals
Working together on ERS
Future goals and expectations

9. E T H I C S , R E S P O N S I B I L I T Y, A N D S U S TA I N A B I L I T Y AT B B S

10. V O I C E O F B B S

11. P O L L R E S U LT S
25 4 14 11
25 - More efficient transportation
4 - Water fountains in the villa
14 - Eating healthier food
11 - Recycling better

12. S U S TA I N A B L E I N I T I AT I V E S
IMMEDIATE MEDIUM-TERM LONG-TERM

13. I M M E D I AT E A C T I O N S ?
Problem: Awareness of
GreenApes and Environmental
Sustainability
Email alumni, current students and
new students to download app
BBS partnership with sustainable/
local/organic restaurants
Student promotion of App
through social media

14. I M M E D I AT E A C T I O N S ?
Website announcement
of sustainable actions
Share benefit of
GreenApes App
Promote walking

15. D U R I N G T H E H O T S U M M E R
M O N T H S
Problem: No Air
Conditioning
Close the shutters to
keep cool temperature
throughout the school
Lower electricity cost

16. G R E E N A P E S A P P
Problem: Lack of student
initiatives at BBS
Use GreenApes app for
push notifications
Car Share program
Energy Conservation

17. Encourage BBS to use
the app as much as
possible
Subscribe to GreenApes
Twitter page for tips on
ERS

18. Encourage BBS to use
the app as much as
possible
Subscribe to GreenApes
Twitter page for tips on
ERS

19. V E N D I N G M A C H I N E S
Problem: Waste and
Healthier Options
Replace coffee cups in
machine with cups made
from recycled materials
Offer healthier
alternatives in machine

20. C O N S E R V I N G PA P E R
Problem: Paper Waste
Eliminate cafeteria slips
and receipts
Eliminate sign-in books
Use recycled paper for
printers
Eco-Friendly Printer ink

21. G R E E N H O U S E A N D O R G A N I C
F O O D
Problem: Food
Use available space in
garden for organic
greenhouse
Compost

22. E R S AWA R E N E S S
What do we do with the
leftover food?
Student programs focused
on raising awareness for
sustainable actions
More events at school
related to ERS
Education on ESR

23. E R S AWA R E N E S S
Utilize Social Media
channels to raise awareness
of issues around the school
Dedicated BBS Twitter
page
Use Facebook page for
students at BBS

24. S U S TA I N A B I L I T Y G O A L S

25. Promote the message across multiple channels

27. C O M M U N I C AT I O N C H A N N E L S
@greenApesJungle
@BolognaBusinessSchool
@BBSClovers

28. C O M M U N I C AT I O N C H A N N E L S
@greenApesJungle
Tweets 169
Following 695
Followers 560
Likes 253

29. W E B S I T E M E T R I C S
greenapes.com

30. W E B S I T E M E T R I C S
unibo.it

31. C O N T E N T C R E AT I O N
Audience Relevance
Engaging and Compelling
Storytelling
Triggers a Response/Action
Source: http://www.curata.com/blog/content-marketing-statistics-the-
ultimate-list/
CAMPUS FOR US
BUILDING A MORE SUSTAINABLE CAMPUS OF THE FUTURE
In collaboration with
Ethics, Sustainability and
Resposibility iniatives for a more
sustaibale future

32. S P R O U T I N G T O G E T H E R

33. |
IMMEDIATE
|
|
LONG TERM
MEDIUM TERM
COMMUNICATION CHANNELS
IMPLEMENT SUSTAINABILITY GOALS ON
CAMPUS
ADOPTION OF GREENAPES ACROSS
MULTIPLE CHANNELS

34. 2 0 1 7 G R E E N I N G B B S
The vision of “Greening BBS” is to
promote an active approach to ERS,
through simple and effective actions
that each of us can take in order to
green the environment.

35. T H A N K Y O U !