Nine years of School Fruit Scheme in Italy. The contribution of the farmers organization. Their engagement and some results.

1. E A T I N G R E S P O N S I V E L Y
L E A R N I N G A N D K N O W L E D G E
T O W A R D S A R E S P O N S I B L E
F O O D C O N S U M P T I O N
REGIO'COM 2018
ASSEMBLY OF EUROPEAN REGIONS PRODUCING FRUIT, VEGETABLE AND ORNAMENTAL PLANTS
MACFRUT - RIMINI (Italy)
MAY 11TH - 2018

2. W H O A M I A N D W H A T D O I H A V E T O D O W I T H E D U C A T I O N
A N D L E A R N I N G ?
10 YEARS OF EDUCATIONAL PROJECTS TO PROMOTE
HEALTHY HABITS, RESPONSIBLE AND SUSTAINABLE
(AT ALIMOS)
A L I M O S S O C . C O O P . M A S S I M O B R U S A P O R C I

3. W H A T ' S A L I M O S ?
Educational
laboratories
and
workshops
Strategic
marketing and
educational
project design
European
project design
and
management
A L I M O S S O C . C O O P .

4. B U I L D I N G A N E W V I S I O N T O F O O D : H E A L T H Y A N D
S U S T A I N A B L E
Through our projects we
help companies to
promote their vision
towards the
consumption of the food
they produce.
A L I M O S S O C . C O O P

5. B U I L D I N G A N E W V I S I O N T O F O O D : H E A L T H Y A N D
S U S T A I N A B L E
Through our projects we
help people to navigate
through the excessive
amount of information
and that is not always
useful for making
correct choices.
A L I M O S S O C . C O O P .

6. B U I L D I N G A N E W V I S I O N T O F O O D : H E A L T H Y A N D
S U S T A I N A B L E
Through our projects
we we promote a
sustainable and
responsible way of
approaching food
A L I M O S S O C . C O O P

7. M A K I N G C H A N G E S T O Y O U R D I E T
We are moved with the intention to educate
people (especially the young) explaining that
there is an alternative, sustainable, tasty and
good way to approach food.
A L I M O S S O C . C O O P

8. D O P E 0 P L E C H A N G E H A B I T S ?
We know this is easier in young people, more difficult in
adults. But a program like School Fruit and Vegetable
Scheme that lasts ten years and has an equally long time
ahead, some cultural change can be produced.
A L I M O S S O C . C O O P

9. S U S P E N S E . . .
What has happened is a very interesting phenoma and
now I would like to explain it to you ...
A L I M O S S O C . C O O P

10. W H O I N F L U E N C E S W H O ?
THE HEALTHY FOOD LEARNING -
KNOWLEDGE CHIAN
A L I M O S S O C . C O O P .
If we look at all this, including all the subjects that belong to it,
we could imagine a large and complex chain of learning and
shared knowledge among all
FARMERS, EMPLOYERS, FAMILIES,
TEACHERS, STUDENTS, ETC

11. E V E N T H O S E W H O T E A C H L E A R N !
We have brought producers to
school, the place where some
people go to learn, some
others go to teach
ADD FRUITS AND VEGGIES IN YOUR EVERYDAY
"LEARNING LIFE"
A L I M O S S O C . C O O P .

12. L E A R N I N G I S A S H A R E D D O M A I N
Thanks to our coaching, companies (producers) have
learned very well how to approach schools.
They have learned that this brings them advantages.
A L I M O S S O C C O O P

13. L E A R N I N G I S A S H A R E D D O M A I N
Look, it's not so simple nor even so obvious!
Who is used to doing business, to sell, who has a
commercial function, a company strongly oriented to
sales, it is very difficult for them to find the right
interpretation of the school context .
If the school is trivially subjected, assimilated, equated to
any point of sale the mechanism breaks down.
It does not work.
A L I M O S S O C . C O O P

14. L E A R N I N G T A K E S T I M E
It is quite clear that a food education project at school will
not give the company an immediate economic return,
indeed it will certainly be an expense, it will certainly be an
effort, but it can be an investment for the future.
Taking the case of the school fruit and vegetables scheme
there are companies that have been positioned for 9 years
in this area of activity playing an important role as
"ambassadors" of friendly, healthy and good food.
A L I M O S S O C . C O O P

15. A C C O M P A N Y I N G M E A S U R E S
( I N S I G H T A N D R E S U L T S )
A L I M O S S O C . C O O P
The goal of this market study was to
understand user’s level of satisfaction with
regard to the Accompanying measures (AM)
implemented by Alimos between 2010 and
2014: happenings (with consumption of fruit
and vegetables); visits to didactic farms;
gardening; gadgets. “A scuola di frutta”, an
“experimental” AM, consisting in a workshop
addressed to children and parents together,
was also developed during the school year
2012-2013 (tab.1).

16. A C C O M P A N Y I N G M E A S U R E S
( I N S I G H T A N D R E S U L T S )
A L I M O S S O C . C O O P
Teachers were asked to
score each AM,
according to a scale of
satisfaction from 1
(minimum) to 5
(maximum) (tab.2).
M A S S I M O B R U S A P O R C I

17. A C C O M P A N Y I N G M E A S U R E S
( I N S I G H T A N D R E S U L T S )
A L I M O S S O C . C O O P
The national data on pupils’ weight and
eating habits (Okkio alla Salute – Italian
Ministry of Heath), was used to highlight
possible correlations between the activities
carried out with pupils and the effects on
their eating habits..
According to the Italian Ministery of Health,
since 2008-2010 “healthy eating habits”, as
the mid-morning snack at school (fig.3), have
increased while obesity has showed a
downward trend (fig.1).
M A S S I M O B R U S A P O R C I

18. A C C O M P A N Y I N G M E A S U R E S
( I N S I G H T A N D R E S U L T S )
A L I M O S S O C . C O O P
This could be the indicator of
a correlation between SFVS
and children’s behaviour at
school. Habits at home,
instead, are struggling to
change (fig.2). Further studies
are needed to precise the
effects of families’
involvement in SFVS.
M A S S I M O B R U S A P O R C I

19. A C C O M P A N Y I N G M E A S U R E S
( I N S I G H T A N D R E S U L T S )
A L I M O S S O C . C O O P
All the AM obtained high
scores (fig.4). The most
appreciated were those
requiring the direct
involvement of pupils
outside of the school context
(didactic farms).
M A S S I M O B R U S A P O R C I

20. A C C O M P A N Y I N G M E A S U R E S
( I N S I G H T A N D R E S U L T S )
A L I M O S S O C . C O O P
“A scuola di frutta” showed
the value of jointed practical
activities: children and adults
appreciated “to share” the
preparation of their own food
(tab.3).
M A S S I M O B R U S A P O R C I

21. C O N C L U S I O N S
1. The program SFVS (and MILK) is a great opportunity for producers to get
directly in touch with families.
2. This important program influences all stakeholders (producers,
institutions, families, individuals, etc.) in a sort of silent cultural
revolution as long as the objectives are maintained.
3. In this program the quality of the products is at least like "good
textbooks". Good books (good study programs) generate good
culture, good food establishes good eating habits
A L I M O S S O C . C O O P

22. C O N C L U S I O N S
4. Accompanying measures (AM) are crucial tools to reinforce the message.
Children like them!
5. We strongly believe that the AM have to be carried out by producers to
reiforse also the idea that this program is not a simple delivery of
products. The school is not a supermarket!
A L I M O S S O C . C O O P
Let the producers talk about their products. Who better than them?

23. T H A N K Y O U F O R Y O U R A T T E N T I O N
Massimo Brusaporci
email: brusaporci@alimos.it
Keep in touch on LinkedIN
"massimobrusaporci"
A L I M O S S O C . C O O P M A S S I M O B R U S A P O R C I