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The Digital Enterprise
Connecting Our Citizens, Warriors, and Workforce
Tapping into the Digital
Ecosystem enables endless
possibilities for innovation
within the federal government.
1
The Digital Ecosystem Unlocks
Rich New Customer Experiences
THE RISE OF AN INTERCONNECTED SET OF SOCIAL, MOBILE,
ANALYTICS, AND CLOUD-BASED SERVICES—COLLECTIVELY REFERRED
TO AS THE DIGITAL ECOSYSTEM—HAS BEEN DRIVING RAPID CHANGE
IN THE PRIVATE AND PUBLIC SECTORS.
This digital ecosystem consists of ready-
made capabilities that are widely acces-
sible and constantly evolving through
new innovations occurring every day. As
a result, organizations are discovering
the potential for new value in the form of
enhanced experiences for customers who
interact with this ecosystem.
Booz Allen’s perspective is that these inter-
actions and experiences are at the heart
of what it means to be digital in the future.
Core attributes of a digital experience
include the following:
++ Smart – Contextually aware and anticipatory
++ Personal – Tailored for the customer
as an individual
++ Convenient – Delivered and formatted
for whatever channel is at your fingertips
++ Efficient – Saves time, money, effort
++ Relevant – Right information at just the
right time
Organizations that maximize the value
derived from the digital ecosystem to create
and deliver interactive experiences for their
customers will be the most successful in
achieving their vision. To enable this, organi-
zations must reconsider traditional operat-
ing models and explore transforming nearly
all aspects of their business.
In today’s fiscal environment, with declining
budgets, federal agencies are increasing
asked to deliver better services to their
customers in support of mission and busi-
ness requirements. In response, govern-
ment leaders are looking for digital solu-
tions to increase efficiency, improve agility,
and enable innovation. The federal govern-
ment has been implementing strategies,
policies and programs in support of this
shift—through initiatives such as Cloud
First, Federal Risk and Authorization Man-
agement Program (FedRAMP), the Digital
Government Strategy, and pending legisla-
tion in the form of the Federal Information
Technology Acquisition Reform Act (FITARA).
In turn, federal agencies are increasingly
identifying digital leadership roles, creating
and implementing digital strategies, and
moving towards “everything as a service”
(XaaS) models and solutions.
Organizations that maximize
the value derived from the
digital ecosystem to create
and deliver interactive expe-
riences for their customers
will be the most successful
in achieving their vision.
2
TAPPING INTO THE DIGITAL ECOSYSTEM ENABLES ENDLESS POSSIBILITIES
FOR INNOVATION WITHIN THE FEDERAL GOVERNMENT. IT IS NOW POSSIBLE TO
REIMAGINE NEW DIGITAL EXPERIENCES IN AN ENTERPRISE THAT SEAMLESSLY
INTEGRATES BUSINESS DEMANDS, CUSTOMER BEHAVIOR, INTERACTIVE
TECHNOLOGY, AND DYNAMIC INFRASTRUCTURE.
Reimagine New Digital Experiences
The Digital Citizen
ENABLING MODERN, DIGITAL GOVERNMENT
SERVICES FOR CITIZENS AND BUSINESSES
Citizens rely on public services, benefits, and
assistance for security, finance, health, and social
well-being. In addition, government-to-business
interactions maintain the pace of commerce and
keep the economy stable.
The Digital Warrior
CONNECTING WARRIORS WITH REAL-TIME
COMMUNICATION AND COORDINATION
Warriors rely on tools and techniques for unit coor-
dination, enemy detection, and response; however,
these tools are often not accessible for real-time
computations that enable mission guidance.
Route is
compromised!
!
Find the
safest route.
Bridge
collapsed
Turn left
in 5.2 miles.
A military convoy is going
to deliver supplies to a unit
located in a region with adver-
saries. Analytics and smart
sensors work together to
calculate a safe route that is
displayed on the unit’s mobile
devices (e.g., patterns,
historical data).
Welcome
Mr. Adams evaluat
risks
2:00 p.m.
appointment
confirmed
GPS
2.4 miles
“Highly recommend
Great service.”
A citizen requires access to a
health benefit (e.g., Medicare)
while traveling. The person
uses a smart phone with GPS
to identify the nearest service
center (e.g., doctor’s office)
and pre-register for an appoint-
ment via an interactive app.
The Digital Worker
EXTENDING THE GOVERNMENT
WORKFORCE BEYOND THE OFFICE
Government workers are technically savvy and
expect access to data and resources on-demand
and in the field; however, they often rely on anti-
quated processes and technologies to perform
their duties.
algorthim
evaluates risks
Alert!
A food surveillance inspector
receives online notifications
from a domestic food distribu-
tor that indicate potential viola-
tions of US food safety stan-
dards. The inspector reviews
the notifications, logs the issue
using a standard workflow, and
initially traces the violation to a
single domestic port.
3
Another unit passing through min-
utes before the convoy on another
mission uploads a picture of a newly
collapsed bridge via their mobile
devices. This information is added to
a collaboration site and the metadata
(e.g., longitude and latitude coor-
dinates, date/time) is verified and
added to the systems of record.
Real-time updates are processed
and the unit receives an alert that
the current route is compromised.
They are provided with step-by-
step directions for the alternate
route via their mobile devices.
Find the
safest route.
Bridge
collapsed
Turn left
in 5.2 miles.
Route is
compromised!
!
Find the
safest route.
Bridge
collapsed
Turn left
in 5.2 miles.
The citizen arrives at a healthcare
facility that is expecting them and
signs in at a kiosk. They receive
a smart bracelet that measures
and provides the facility with basic
vital information (e.g., temperature,
pulse)—which is processed via a big
data algorithm and cross-checked
with other relevant data (e.g., recent
patients with similar symptoms/data
in similar geographies for patterns
such as outbreaks or pandemics
(from CDC shared data).
The citizen receives care from a
doctor who securely accesses
and updates the citizen’s medical
records securely via the cloud—
which automatically triggers a set
of financial and benefits-related
transactions through other agen-
cies (e.g., CMS, VA). On the way
out, the citizen posts a review of
the facility and the service on a
social app for other citizens to be
able to access as they choose
facilities for their needs.
evaluate
risks
2:00 p.m.
appointment
confirmed
GPS
2.4 miles
“Highly recommend.
Great service.”
Welcome
Mr. Adams evaluate
risks
2:00 p.m.
appointment
confirmed
GPS
2.4 miles
“Highly recommend.
Great service.”
The violation report is then processed
via big data algorithms and cross-
checked with other relevant data (e.g.,
historical risk about facilities/ports,
reported illness/outbreaks, social
network data). Results highlight similar
reports across multiple domestic ports
and pinpoint a particular country as
the potential source of origin.
The food surveillance inspector
relies on virtual collaboration tools
to automatically warn colleagues,
domestic food distributors, and
ports to stop delivery of the
compromised goods and prevent
widespread access to citizens.
The foreign food inspector
stationed in the country of origin
is immediately alerted to launch a
formal investigation.
algorthim
evaluates risks
Alert!
4
The Digital Enterprise Defined
A Digital Enterprise is an enterprise that
creates and maximizes value to its mis-
sion through the delivery of an integrated
set of digital technologies. This includes
digital technologies spanning the entire
ecosystem with the intention that their
integration will provide additional business
value in the form of customer-centricity,
increased efficiency, enhanced agility, and
ongoing innovation.
In the Digital Enterprise model, the custom-
ers—our citizens, businesses, warriors, and
workforce—are at the center and are offered
an integrated, seamless experience to gov-
ernment information and services through
a variety of channels (e.g., mobile devices,
Internet, in-person). The core business rep-
resents an agency’s mission and business
operations, technologies, management, and
organizational processes. In-house IT rep-
resents an agency’s on premise technology
assets (e.g., devices, data centers, servers,
networking equipment, storage appliances)
used to support mission and business
requirements. In a digital enterprise, these
assets don’t necessarily go away, but are
strategically reduced and complemented by
digital technologies that can derive greater
business value. In a digital enterprise,
the lines between an organization and
the partners, suppliers, and vendors that
develop and deliver services in support of
an agency’s core business can blur because
they may leverage components of the eco-
system for critical portions of their solutions
(e.g., cloud hosting). The services and solu-
tions offered by partners may even leverage
a hybrid approach and integrate with exist-
ing IT assets to meet mission requirements
around data security, for example. While
the digital ecosystem is available to every
organization, the assembly, integration, and
use of the various components is a key
differentiator in the marketplace. Thus, the
formation of strategic partnerships can be a
competitive advantage for mission and busi-
ness needs today.
5
Social Media
Computers
Smart Phones
Tablets
CUSTOMERS
Consumers, citizens, warriors,
and the workforce that consume
products and services developed
and packaged by the core business.
Customers experience smart,
relevant, efficient, personalized,
and convenient services through
multiple channels.
CHANNELS
The mechanisms or interfaces
through which customers access,
procure, and use products and
services provided by the core
business. Content and services
are delivered to customers in
a manner that is optimized
for every channel that may
be accessed.
CORE BUSINESS
An agency’s mission and vision, the
value it creates for its customers,
and how it chooses to deliver that
value to customers. Core business
uses strategic combinations of
In-House IT, Digital Ecosystem
services, and Partners/Suppliers/
Vendors to add value to services.
ENABLERS
Resources that collectively
enable a strategic advantage
for the core businesses.
DIGITAL ECOSYSTEM
Dynamic market of available services and solutions
that can be leveraged to support mission and
business requirements.
PARTNERS/SUPPLIERS/VENDORS
Partners, suppliers, and vendors
that develop and deliver services
in support of mission and business
requirements.
IN-HOUSE IT
Internal IT assets (e.g., data
centers, servers, networking
equipment, storage appliances)
used to support mission and
business requirements.
Cloud Analytics Social Mobile
Smart | Relevant | Efficient | Convenient | Personal
Integrated
Content
VALUE
DELIVERY
VALUE
CREATION
MISSION AND
VALUES
CORE
BUSINESS
6
THE DIGITAL ENTERPRISE
DIGITAL STRATEGY
AND MANAGEMENT
Enable transformation by
providing a clear vision for
the future, establishing
roadmaps to align resources,
and strategically managing
for value in a digital enterprise.
DIGITAL INTERACTIVE
Create immersive digital
experiences by redefining
the value delivery through
multi-channel customer-centric
experiences and journeys.
ENTERPRISE INTEGRATION
Deliver enhanced System of
Systems solutions leveraging open
architectures to reduce duplication
without affecting mission operations.
DIGITAL PLATFORMS
AND INFRASTRUCTURE
Assemble rapid, scalable
innovative technology
solutions leveraging
Cloud-based platforms
and infrastructure.
DIGITAL
WARRIOR
DIGITAL
CITIZEN
DIGITAL
WORKFORCE
CUSTOMER
CENTERED
SOLUTIONS
Booz Allen’s Digital Services
BOOZ ALLEN IS A SMART ASSEMBLER OF DIGITAL SOLUTIONS AND
PROVIDES A HOLISTIC, CUSTOMER-CENTRIC APPROACH TO EVERY
ENGAGEMENT—LEVERAGING MISSION UNDERSTANDING AND
PLATFORM EXPERTISE TO CREATE TAILORED SOLUTIONS. BOOZ
ALLEN’S DIGITAL TEAM IS EQUIPPED TO ASSIST FEDERAL GOVERNMENT
AGENCIES ACROSS ALL FACETS OF A DIGITAL ENTERPRISE.
7
Digital Strategy and Management
Booz Allen takes a holistic approach to
understanding agency needs and builds
forward-looking solutions affecting the entire
business model. This includes envisioning
the future, defining a digital strategy and
roadmap, and optimizing management prac-
tices to support the path forward.
++ Strategy: Identify and roadmap holis-
tic end-to-end digital solutions, versus
piecemeal fixes, that consider internal
and external processes
++ Management: Recommend and imple-
ment changes to core management
functions in support of digital integra-
tion (e.g., economics, governance,
organizational model)
++ Culture: Enable cultural change for
leaders and staff to think about custom-
ers differently and adjust management
practices in support of digital change
++ Smart Assembly: Blend mission under-
standing and digital ecosystem exper-
tise to recommend the optimal assem-
bly of digital technologies to derive
business value
++ Service Design: Employ innovative
approaches to improve the quality and inter-
action between services and customers
Digital Interactive
Booz Allen fuses user design and technol-
ogy disciplines to create immersive digital
engagements and experiences by redefining
the value proposition through multi-channel
customer-centric experiences and journeys.
++ User Experience/User Interface (UX/
UI): Customize tools or solutions to opti-
mize the customer/citizen experience
++ Social Engagement: Engage users via
social platforms in support of mission goals
++ Marketing: Create plans to communi-
cate the value of services to increase
recognition or other mission goals
++ Applications: Launch digital offerings for
mobile customers based on mission needs
++ User Analytics: Inform decision
making with real-time data collected
through digital deployments
Digital Platforms and
Infrastructure (DPI)
Booz Allen assembles rapid, innovative end-to-
end solutions that take advantage of the digital
ecosystem by delivering commercial off-the-
shelf, custom software and tools that are read-
ily integrated extensions of existing systems.
++ Custom Development: Customize
software and tools in support of mission
and business requirements
++ Software as a Service (SaaS): Inte-
grate and customize SaaS solutions
that are cloud-based applications,
software, and databases
++ Platform as a Service (PaaS): Inte-
grate and manage PaaS solutions that
are virtual operating system in the cloud
++ Infrastructure as a Service (IaaS): Inte-
grate and manage IaaS solutions that are
virtual servers and storage in the cloud
++ Security: Customize software and tools
for sensitive mission systems and data
++ Hosting: Provide and configure Internet
servers, both virtual and physical, for agen-
cies to run existing and new operations
Enterprise Integration
Booz Allen uses differentiated approaches
to developing open architecture blueprints
for successful IT systems integration across
hosting models.
++ Enterprise Design: Execute the enterprise
architecture strategy
++ Application Rationalization: Apply pan-
oramic view of IT landscape to create
leaner and more efficient IT systems
++ Mission Integration: Enable joint-mission
collaboration to tackle challenges in
creating holistic digital solutions
8
Improving constituent/citizen
access to agency/organization information
Increased operational efficiencies
Improving internal agency employee
access to agency/organization information
Cost savings
Automation of processes
Promotes innovation
Increasing transparency of agency/
organization's operations
Provides analytical insights
Other
0% 10% 20% 30% 40% 50% 60%
57%
50%
48%
41%
34%
30%
25%
13%
2%
Benefits of a Digital Enterprise
A recent Booz Allen survey (see Figure 1)
of federal government decision makers
across 33 civilian and defense agencies
indicated that organizational leaders
believe they can achieve a number of
benefits by transforming their organiza-
tions into a digital enterprise.
Aligning and optimizing the various com-
ponents and their interactions within a
digital enterprise is imperative for orga-
nizations to successfully transform their
organizations and achieve the intended
benefits. The Digital team at Booz Allen
has extensive experience in partnering
and providing services to organizations
to achieve these transformations.
Figure 1: Benefits of a Digital Enterprise among Federal Decision Makers
Regardless of where an agency may be
in their digital journey, there are multiple
starting points available from developing
strategic plans and roadmaps, imagining
new customer experiences and interactions,
rationalizing existing application portfolios,
or modernizing IT infrastructure and plat-
forms. If approached strategically, federal
agencies have the potential to realize value
in the form of customer-centricity, efficiency
Getting Started on the Digital Journey
AS FEDERAL GOVERNMENT AGENCIES EVOLVE INTO DIGITAL
ENTERPRISES, THEY HAVE THE OPPORTUNITY TO FUNDAMENTALLY
CHANGE THE WAY THEY MANAGE AND OPERATE TO ACHIEVE
MISSION SUCCESS.
gains, enhanced agility, and ongoing innova-
tion. Understanding the underlying business,
engagement, technology, and integration
considerations for this shift are important
so that agencies employ strategies that
provide a return on their digital investments.
As a trusted partner for more than 100
years—Booz Allen stands ready to digitally
transform our government together.
ABOUT BOOZ ALLEN
Booz Allen Hamilton has been at the
forefront of strategy and technology
consulting for 100 years. Today, the firm
provides services primarily to the US
government in defense, intelligence, and
civil markets, and to major corporations,
institutions, and not-for-profit organizations.
Booz Allen offers clients deep functional
knowledge spanning consulting, analytics,
mission operations, technology, and
engineering—which it combines with
specialized expertise in clients’ mission
and domain areas to help solve their
toughest problems.
Booz Allen is headquartered in McLean,
Virginia, employs nearly 23,000 people,
and had revenue of $5.48 billion for the 12
months ended March 31, 2014. In 2014,
Booz Allen celebrates its 100th anniversary
year. To learn more, visit
www.boozallen.com. (NYSE: BAH)
© 2014 Booz Allen Hamilton, Inc.
DSI-140729-002-1
FOR MORE INFORMATION
Ashley Skyrme
Vice President
skyrme_ashley@bah.com
Brian Love
Principal
love_brian@bah.com
Osama Malik
Senior Associate
malik_osama@bah.com

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The Digital Enterprise

  • 1. The Digital Enterprise Connecting Our Citizens, Warriors, and Workforce
  • 2. Tapping into the Digital Ecosystem enables endless possibilities for innovation within the federal government.
  • 3. 1 The Digital Ecosystem Unlocks Rich New Customer Experiences THE RISE OF AN INTERCONNECTED SET OF SOCIAL, MOBILE, ANALYTICS, AND CLOUD-BASED SERVICES—COLLECTIVELY REFERRED TO AS THE DIGITAL ECOSYSTEM—HAS BEEN DRIVING RAPID CHANGE IN THE PRIVATE AND PUBLIC SECTORS. This digital ecosystem consists of ready- made capabilities that are widely acces- sible and constantly evolving through new innovations occurring every day. As a result, organizations are discovering the potential for new value in the form of enhanced experiences for customers who interact with this ecosystem. Booz Allen’s perspective is that these inter- actions and experiences are at the heart of what it means to be digital in the future. Core attributes of a digital experience include the following: ++ Smart – Contextually aware and anticipatory ++ Personal – Tailored for the customer as an individual ++ Convenient – Delivered and formatted for whatever channel is at your fingertips ++ Efficient – Saves time, money, effort ++ Relevant – Right information at just the right time Organizations that maximize the value derived from the digital ecosystem to create and deliver interactive experiences for their customers will be the most successful in achieving their vision. To enable this, organi- zations must reconsider traditional operat- ing models and explore transforming nearly all aspects of their business. In today’s fiscal environment, with declining budgets, federal agencies are increasing asked to deliver better services to their customers in support of mission and busi- ness requirements. In response, govern- ment leaders are looking for digital solu- tions to increase efficiency, improve agility, and enable innovation. The federal govern- ment has been implementing strategies, policies and programs in support of this shift—through initiatives such as Cloud First, Federal Risk and Authorization Man- agement Program (FedRAMP), the Digital Government Strategy, and pending legisla- tion in the form of the Federal Information Technology Acquisition Reform Act (FITARA). In turn, federal agencies are increasingly identifying digital leadership roles, creating and implementing digital strategies, and moving towards “everything as a service” (XaaS) models and solutions. Organizations that maximize the value derived from the digital ecosystem to create and deliver interactive expe- riences for their customers will be the most successful in achieving their vision.
  • 4. 2 TAPPING INTO THE DIGITAL ECOSYSTEM ENABLES ENDLESS POSSIBILITIES FOR INNOVATION WITHIN THE FEDERAL GOVERNMENT. IT IS NOW POSSIBLE TO REIMAGINE NEW DIGITAL EXPERIENCES IN AN ENTERPRISE THAT SEAMLESSLY INTEGRATES BUSINESS DEMANDS, CUSTOMER BEHAVIOR, INTERACTIVE TECHNOLOGY, AND DYNAMIC INFRASTRUCTURE. Reimagine New Digital Experiences The Digital Citizen ENABLING MODERN, DIGITAL GOVERNMENT SERVICES FOR CITIZENS AND BUSINESSES Citizens rely on public services, benefits, and assistance for security, finance, health, and social well-being. In addition, government-to-business interactions maintain the pace of commerce and keep the economy stable. The Digital Warrior CONNECTING WARRIORS WITH REAL-TIME COMMUNICATION AND COORDINATION Warriors rely on tools and techniques for unit coor- dination, enemy detection, and response; however, these tools are often not accessible for real-time computations that enable mission guidance. Route is compromised! ! Find the safest route. Bridge collapsed Turn left in 5.2 miles. A military convoy is going to deliver supplies to a unit located in a region with adver- saries. Analytics and smart sensors work together to calculate a safe route that is displayed on the unit’s mobile devices (e.g., patterns, historical data). Welcome Mr. Adams evaluat risks 2:00 p.m. appointment confirmed GPS 2.4 miles “Highly recommend Great service.” A citizen requires access to a health benefit (e.g., Medicare) while traveling. The person uses a smart phone with GPS to identify the nearest service center (e.g., doctor’s office) and pre-register for an appoint- ment via an interactive app. The Digital Worker EXTENDING THE GOVERNMENT WORKFORCE BEYOND THE OFFICE Government workers are technically savvy and expect access to data and resources on-demand and in the field; however, they often rely on anti- quated processes and technologies to perform their duties. algorthim evaluates risks Alert! A food surveillance inspector receives online notifications from a domestic food distribu- tor that indicate potential viola- tions of US food safety stan- dards. The inspector reviews the notifications, logs the issue using a standard workflow, and initially traces the violation to a single domestic port.
  • 5. 3 Another unit passing through min- utes before the convoy on another mission uploads a picture of a newly collapsed bridge via their mobile devices. This information is added to a collaboration site and the metadata (e.g., longitude and latitude coor- dinates, date/time) is verified and added to the systems of record. Real-time updates are processed and the unit receives an alert that the current route is compromised. They are provided with step-by- step directions for the alternate route via their mobile devices. Find the safest route. Bridge collapsed Turn left in 5.2 miles. Route is compromised! ! Find the safest route. Bridge collapsed Turn left in 5.2 miles. The citizen arrives at a healthcare facility that is expecting them and signs in at a kiosk. They receive a smart bracelet that measures and provides the facility with basic vital information (e.g., temperature, pulse)—which is processed via a big data algorithm and cross-checked with other relevant data (e.g., recent patients with similar symptoms/data in similar geographies for patterns such as outbreaks or pandemics (from CDC shared data). The citizen receives care from a doctor who securely accesses and updates the citizen’s medical records securely via the cloud— which automatically triggers a set of financial and benefits-related transactions through other agen- cies (e.g., CMS, VA). On the way out, the citizen posts a review of the facility and the service on a social app for other citizens to be able to access as they choose facilities for their needs. evaluate risks 2:00 p.m. appointment confirmed GPS 2.4 miles “Highly recommend. Great service.” Welcome Mr. Adams evaluate risks 2:00 p.m. appointment confirmed GPS 2.4 miles “Highly recommend. Great service.” The violation report is then processed via big data algorithms and cross- checked with other relevant data (e.g., historical risk about facilities/ports, reported illness/outbreaks, social network data). Results highlight similar reports across multiple domestic ports and pinpoint a particular country as the potential source of origin. The food surveillance inspector relies on virtual collaboration tools to automatically warn colleagues, domestic food distributors, and ports to stop delivery of the compromised goods and prevent widespread access to citizens. The foreign food inspector stationed in the country of origin is immediately alerted to launch a formal investigation. algorthim evaluates risks Alert!
  • 6. 4 The Digital Enterprise Defined A Digital Enterprise is an enterprise that creates and maximizes value to its mis- sion through the delivery of an integrated set of digital technologies. This includes digital technologies spanning the entire ecosystem with the intention that their integration will provide additional business value in the form of customer-centricity, increased efficiency, enhanced agility, and ongoing innovation. In the Digital Enterprise model, the custom- ers—our citizens, businesses, warriors, and workforce—are at the center and are offered an integrated, seamless experience to gov- ernment information and services through a variety of channels (e.g., mobile devices, Internet, in-person). The core business rep- resents an agency’s mission and business operations, technologies, management, and organizational processes. In-house IT rep- resents an agency’s on premise technology assets (e.g., devices, data centers, servers, networking equipment, storage appliances) used to support mission and business requirements. In a digital enterprise, these assets don’t necessarily go away, but are strategically reduced and complemented by digital technologies that can derive greater business value. In a digital enterprise, the lines between an organization and the partners, suppliers, and vendors that develop and deliver services in support of an agency’s core business can blur because they may leverage components of the eco- system for critical portions of their solutions (e.g., cloud hosting). The services and solu- tions offered by partners may even leverage a hybrid approach and integrate with exist- ing IT assets to meet mission requirements around data security, for example. While the digital ecosystem is available to every organization, the assembly, integration, and use of the various components is a key differentiator in the marketplace. Thus, the formation of strategic partnerships can be a competitive advantage for mission and busi- ness needs today.
  • 7. 5 Social Media Computers Smart Phones Tablets CUSTOMERS Consumers, citizens, warriors, and the workforce that consume products and services developed and packaged by the core business. Customers experience smart, relevant, efficient, personalized, and convenient services through multiple channels. CHANNELS The mechanisms or interfaces through which customers access, procure, and use products and services provided by the core business. Content and services are delivered to customers in a manner that is optimized for every channel that may be accessed. CORE BUSINESS An agency’s mission and vision, the value it creates for its customers, and how it chooses to deliver that value to customers. Core business uses strategic combinations of In-House IT, Digital Ecosystem services, and Partners/Suppliers/ Vendors to add value to services. ENABLERS Resources that collectively enable a strategic advantage for the core businesses. DIGITAL ECOSYSTEM Dynamic market of available services and solutions that can be leveraged to support mission and business requirements. PARTNERS/SUPPLIERS/VENDORS Partners, suppliers, and vendors that develop and deliver services in support of mission and business requirements. IN-HOUSE IT Internal IT assets (e.g., data centers, servers, networking equipment, storage appliances) used to support mission and business requirements. Cloud Analytics Social Mobile Smart | Relevant | Efficient | Convenient | Personal Integrated Content VALUE DELIVERY VALUE CREATION MISSION AND VALUES CORE BUSINESS
  • 8. 6 THE DIGITAL ENTERPRISE DIGITAL STRATEGY AND MANAGEMENT Enable transformation by providing a clear vision for the future, establishing roadmaps to align resources, and strategically managing for value in a digital enterprise. DIGITAL INTERACTIVE Create immersive digital experiences by redefining the value delivery through multi-channel customer-centric experiences and journeys. ENTERPRISE INTEGRATION Deliver enhanced System of Systems solutions leveraging open architectures to reduce duplication without affecting mission operations. DIGITAL PLATFORMS AND INFRASTRUCTURE Assemble rapid, scalable innovative technology solutions leveraging Cloud-based platforms and infrastructure. DIGITAL WARRIOR DIGITAL CITIZEN DIGITAL WORKFORCE CUSTOMER CENTERED SOLUTIONS Booz Allen’s Digital Services BOOZ ALLEN IS A SMART ASSEMBLER OF DIGITAL SOLUTIONS AND PROVIDES A HOLISTIC, CUSTOMER-CENTRIC APPROACH TO EVERY ENGAGEMENT—LEVERAGING MISSION UNDERSTANDING AND PLATFORM EXPERTISE TO CREATE TAILORED SOLUTIONS. BOOZ ALLEN’S DIGITAL TEAM IS EQUIPPED TO ASSIST FEDERAL GOVERNMENT AGENCIES ACROSS ALL FACETS OF A DIGITAL ENTERPRISE.
  • 9. 7 Digital Strategy and Management Booz Allen takes a holistic approach to understanding agency needs and builds forward-looking solutions affecting the entire business model. This includes envisioning the future, defining a digital strategy and roadmap, and optimizing management prac- tices to support the path forward. ++ Strategy: Identify and roadmap holis- tic end-to-end digital solutions, versus piecemeal fixes, that consider internal and external processes ++ Management: Recommend and imple- ment changes to core management functions in support of digital integra- tion (e.g., economics, governance, organizational model) ++ Culture: Enable cultural change for leaders and staff to think about custom- ers differently and adjust management practices in support of digital change ++ Smart Assembly: Blend mission under- standing and digital ecosystem exper- tise to recommend the optimal assem- bly of digital technologies to derive business value ++ Service Design: Employ innovative approaches to improve the quality and inter- action between services and customers Digital Interactive Booz Allen fuses user design and technol- ogy disciplines to create immersive digital engagements and experiences by redefining the value proposition through multi-channel customer-centric experiences and journeys. ++ User Experience/User Interface (UX/ UI): Customize tools or solutions to opti- mize the customer/citizen experience ++ Social Engagement: Engage users via social platforms in support of mission goals ++ Marketing: Create plans to communi- cate the value of services to increase recognition or other mission goals ++ Applications: Launch digital offerings for mobile customers based on mission needs ++ User Analytics: Inform decision making with real-time data collected through digital deployments Digital Platforms and Infrastructure (DPI) Booz Allen assembles rapid, innovative end-to- end solutions that take advantage of the digital ecosystem by delivering commercial off-the- shelf, custom software and tools that are read- ily integrated extensions of existing systems. ++ Custom Development: Customize software and tools in support of mission and business requirements ++ Software as a Service (SaaS): Inte- grate and customize SaaS solutions that are cloud-based applications, software, and databases ++ Platform as a Service (PaaS): Inte- grate and manage PaaS solutions that are virtual operating system in the cloud ++ Infrastructure as a Service (IaaS): Inte- grate and manage IaaS solutions that are virtual servers and storage in the cloud ++ Security: Customize software and tools for sensitive mission systems and data ++ Hosting: Provide and configure Internet servers, both virtual and physical, for agen- cies to run existing and new operations Enterprise Integration Booz Allen uses differentiated approaches to developing open architecture blueprints for successful IT systems integration across hosting models. ++ Enterprise Design: Execute the enterprise architecture strategy ++ Application Rationalization: Apply pan- oramic view of IT landscape to create leaner and more efficient IT systems ++ Mission Integration: Enable joint-mission collaboration to tackle challenges in creating holistic digital solutions
  • 10. 8 Improving constituent/citizen access to agency/organization information Increased operational efficiencies Improving internal agency employee access to agency/organization information Cost savings Automation of processes Promotes innovation Increasing transparency of agency/ organization's operations Provides analytical insights Other 0% 10% 20% 30% 40% 50% 60% 57% 50% 48% 41% 34% 30% 25% 13% 2% Benefits of a Digital Enterprise A recent Booz Allen survey (see Figure 1) of federal government decision makers across 33 civilian and defense agencies indicated that organizational leaders believe they can achieve a number of benefits by transforming their organiza- tions into a digital enterprise. Aligning and optimizing the various com- ponents and their interactions within a digital enterprise is imperative for orga- nizations to successfully transform their organizations and achieve the intended benefits. The Digital team at Booz Allen has extensive experience in partnering and providing services to organizations to achieve these transformations. Figure 1: Benefits of a Digital Enterprise among Federal Decision Makers
  • 11. Regardless of where an agency may be in their digital journey, there are multiple starting points available from developing strategic plans and roadmaps, imagining new customer experiences and interactions, rationalizing existing application portfolios, or modernizing IT infrastructure and plat- forms. If approached strategically, federal agencies have the potential to realize value in the form of customer-centricity, efficiency Getting Started on the Digital Journey AS FEDERAL GOVERNMENT AGENCIES EVOLVE INTO DIGITAL ENTERPRISES, THEY HAVE THE OPPORTUNITY TO FUNDAMENTALLY CHANGE THE WAY THEY MANAGE AND OPERATE TO ACHIEVE MISSION SUCCESS. gains, enhanced agility, and ongoing innova- tion. Understanding the underlying business, engagement, technology, and integration considerations for this shift are important so that agencies employ strategies that provide a return on their digital investments. As a trusted partner for more than 100 years—Booz Allen stands ready to digitally transform our government together.
  • 12. ABOUT BOOZ ALLEN Booz Allen Hamilton has been at the forefront of strategy and technology consulting for 100 years. Today, the firm provides services primarily to the US government in defense, intelligence, and civil markets, and to major corporations, institutions, and not-for-profit organizations. Booz Allen offers clients deep functional knowledge spanning consulting, analytics, mission operations, technology, and engineering—which it combines with specialized expertise in clients’ mission and domain areas to help solve their toughest problems. Booz Allen is headquartered in McLean, Virginia, employs nearly 23,000 people, and had revenue of $5.48 billion for the 12 months ended March 31, 2014. In 2014, Booz Allen celebrates its 100th anniversary year. To learn more, visit www.boozallen.com. (NYSE: BAH) © 2014 Booz Allen Hamilton, Inc. DSI-140729-002-1 FOR MORE INFORMATION Ashley Skyrme Vice President skyrme_ashley@bah.com Brian Love Principal love_brian@bah.com Osama Malik Senior Associate malik_osama@bah.com