Did you know that the customer journey is NOT a linear journey into a funnel? Gone are the days when customers would simply move from awareness to consideration and then to purchase in a predictable sequence. Today, the customer journey is complex and dynamic, influenced by various touchpoints, channels, and interactions. It's crucial for businesses to understand this shift and adapt their marketing strategies accordingly. One key aspect to consider is that customers may not even be aware of their problem or need at the initial stages of the journey. Therefore, it's important for businesses to focus on building awareness and educating their audience about the challenges they may be facing. By providing valuable content and insights, businesses can help customers recognize their pain points and understand the potential solutions available. Furthermore, research shows that 27% of customers conduct independent online research before making a purchase decision. This highlights the significance of having a comprehensive online presence and meeting customers where they are in their digital exploration. A full-funnel strategy, which encompasses all stages of the customer journey from awareness to advocacy, allows businesses to engage with customers at various touchpoints and deliver tailored messaging and solutions throughout the process. To thrive in today's digital landscape, it's essential for businesses to embrace a non-linear customer journey and adopt a holistic approach to marketing. By understanding customer needs, offering valuable content, and being present across relevant online platforms, businesses can effectively engage customers throughout their decision-making process. Are you ready to meet your customers where they are and guide them through their unique journey?

1. Marketing Sales Funnel
SALES
LEADS
CONVERSION RATE
CART ABANDONMENT RATE
NEW + UNIQUE SESSION
SOCIAL MEDIA MENTIONS
SHARES OF CONTENT
TOTAL FANS/FOLLOWERS
(NETWORK SIZE)
RETURNING USER
SOCIAL MEDIA ENGAGEMENT
WITH EXISTING CUSTOMER
REPEAT SALES OR RENEWALS
EMAIL LIST GROWTH
NUMBER AND RATE OF SHARED
CONTENT
REVIEW RATING OF POSITIVE
REVIEWS
TIME ON SITE
SOCIAL MEDIA ENGAGEMENT (SHARES,
COMMENTS, LIKES)
TRAFFIC TO WEBSITE FROM CONTENT
POST (QUALITY & QUANTITY METRICS)
BLOG COMMENTS
SUBSCRIBERS
Attract
Nature
Convert
Retain & Grow
Advocate