This is the ppt translation of the third part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF Lovell Menezes
Marketing and Salesmanship
Class 12
CBSE
NCERT
TEXTBOOK
MARKETING NOTES
SALESMANSHIP NOTES
PRODUCT
OLCAE
DISTRIBUTION
PRMOTION
EMERGING TRENDS IN marketing
This is the ppt translation of the third part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF Lovell Menezes
Marketing and Salesmanship
Class 12
CBSE
NCERT
TEXTBOOK
MARKETING NOTES
SALESMANSHIP NOTES
PRODUCT
OLCAE
DISTRIBUTION
PRMOTION
EMERGING TRENDS IN marketing
A presentation created on the topic, Branding. This presentation is created by Ajay, Anita and Bhuvan, students of College of Art, Delhi University. And it was submitted to our teacher, Deepti Baveja.
The impact of culture is so natural and automatic that its influ.docxrtodd33
The impact of culture is so natural and automatic that its influence on behavior is usually taken for granted. An example here would be when consumer researchers ask people why they do certain things, they typically answer, “Because it’s the right thing to do.”
This seemingly superficial response partially reflects the ingrained influence of culture on our consumer behavior. Quite often, it is only when we are exposed to people with different cultural values or customs – such as when visiting a different region or a different country -- that we become more aware or informed of how culture has molded our own consumer behavior.
A true appreciation of the influence that culture has on our life requires some knowledge of other societies with different cultural characteristics. To understand why most Americans brush their teeth twice a day with flavored toothpaste requires some awareness that members of another society either do not brush their teeth at all or do so in a distinctly different manner than we do.
1. Why is the study and understanding of cultural variances so vitally important to marketers?
2. What are some culture behaviors that marketers try to exploit today?
3. I sometimes wonder about the current state of customer service in the airline industry (especially when I travel for work). To be specific, I've noticed, along with several others, a steady decline in customer service with some airlines over the past few years. We have also seen some prominent stories in the media and social networks where some customers were not treated well. My question is, can a loyalty/rewards program overcome recent negative customer service issues with some of these airlines?
4. I wonder if it makes sense for the parent company to place its name on all of its product and service offerings. For example, Walmart unveiled an ebook service. It's similar to Audible and I downloaded the app. However, I wonder if most consumers would even give Walmart a thought when first searching for a ebook or digital audio book? What do you think?
Some brands like to branch out into other area unrelated to their core product -- especially if the competition field is nonexistent or weak. They believe they can be successful in areas that lie outside of their product offering. For example, did you know that not long ago Frito-Lay, a company known for making salty snacks, actually introduced a powdery, sweet refreshment called Frito-Lay Lemonade? There was also Ben-Gay aspirin, Cracker Jack Cereal and Smucker's Premium Ketchup.
Why were these products a failure?
MKT 400 Brands
When selecting brands for your final project, please note that the brands may no longer be in the stages
identified below, but they should be from a prominent company that allows you discuss key brand
attributes, marketing mix elements, marketing strategies, and the role of stakeholders while the brand
was in this stage. If you are choosing your own brand from the respective categories, .
Let me begin this chapter by saying that, the purpose of business is to create and retain a customer. Value in one’s product or service should be and almost always is defined on customers’ terms. Hope you know that? Value is a customer’s opinion and never a manufacturer’s opinion. If your product or service is perceived by the customer as having value then that perception will result in a purchase. If the customer uses your product consistently and is satisfied with the results, then it will result in creation of customer value.
social media marketing brief description for learning and training purposes and to better understand the social media algorithms.
Social media marketing is a digital marketing strategy that leverages social media platforms to promote products, services, or brands. It involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and achieve specific marketing goals.
Social media marketing encompasses various activities, including:
Content Creation: Crafting compelling and relevant content, such as posts, images, videos, and infographics, to capture the audience's attention.
Audience Engagement: Interacting with followers, responding to comments and messages, and building a community around the brand.
Advertising: Running paid advertisements on social media platforms to reach a wider audience and drive conversions.
Analytics and Insights: Monitoring performance metrics and gathering data to refine strategies and improve results.
Influencer Marketing: Collaborating with social media influencers to promote products or services to their followers.
Social Listening: Monitoring social media conversations to gain insights into customer preferences and feedback.
Social media marketing offers numerous benefits, including increased brand awareness, enhanced customer engagement, targeted advertising, and the ability to measure and adjust campaigns in real-time. It has become an essential component of modern marketing efforts, helping businesses connect with their audience and drive growth in the digital age.
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
What is branding & how it influences the buying behavior digital sky 360MehulTank6
Branding agency Ahmedabad - A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for a brand is a trademark
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Solid waste management & Types of Basic civil Engineering notes by DJ Sir.pptxDenish Jangid
Solid waste management & Types of Basic civil Engineering notes by DJ Sir
Types of SWM
Liquid wastes
Gaseous wastes
Solid wastes.
CLASSIFICATION OF SOLID WASTE:
Based on their sources of origin
Based on physical nature
SYSTEMS FOR SOLID WASTE MANAGEMENT:
METHODS FOR DISPOSAL OF THE SOLID WASTE:
OPEN DUMPS:
LANDFILLS:
Sanitary landfills
COMPOSTING
Different stages of composting
VERMICOMPOSTING:
Vermicomposting process:
Encapsulation:
Incineration
MANAGEMENT OF SOLID WASTE:
Refuse
Reuse
Recycle
Reduce
FACTORS AFFECTING SOLID WASTE MANAGEMENT:
A presentation created on the topic, Branding. This presentation is created by Ajay, Anita and Bhuvan, students of College of Art, Delhi University. And it was submitted to our teacher, Deepti Baveja.
The impact of culture is so natural and automatic that its influ.docxrtodd33
The impact of culture is so natural and automatic that its influence on behavior is usually taken for granted. An example here would be when consumer researchers ask people why they do certain things, they typically answer, “Because it’s the right thing to do.”
This seemingly superficial response partially reflects the ingrained influence of culture on our consumer behavior. Quite often, it is only when we are exposed to people with different cultural values or customs – such as when visiting a different region or a different country -- that we become more aware or informed of how culture has molded our own consumer behavior.
A true appreciation of the influence that culture has on our life requires some knowledge of other societies with different cultural characteristics. To understand why most Americans brush their teeth twice a day with flavored toothpaste requires some awareness that members of another society either do not brush their teeth at all or do so in a distinctly different manner than we do.
1. Why is the study and understanding of cultural variances so vitally important to marketers?
2. What are some culture behaviors that marketers try to exploit today?
3. I sometimes wonder about the current state of customer service in the airline industry (especially when I travel for work). To be specific, I've noticed, along with several others, a steady decline in customer service with some airlines over the past few years. We have also seen some prominent stories in the media and social networks where some customers were not treated well. My question is, can a loyalty/rewards program overcome recent negative customer service issues with some of these airlines?
4. I wonder if it makes sense for the parent company to place its name on all of its product and service offerings. For example, Walmart unveiled an ebook service. It's similar to Audible and I downloaded the app. However, I wonder if most consumers would even give Walmart a thought when first searching for a ebook or digital audio book? What do you think?
Some brands like to branch out into other area unrelated to their core product -- especially if the competition field is nonexistent or weak. They believe they can be successful in areas that lie outside of their product offering. For example, did you know that not long ago Frito-Lay, a company known for making salty snacks, actually introduced a powdery, sweet refreshment called Frito-Lay Lemonade? There was also Ben-Gay aspirin, Cracker Jack Cereal and Smucker's Premium Ketchup.
Why were these products a failure?
MKT 400 Brands
When selecting brands for your final project, please note that the brands may no longer be in the stages
identified below, but they should be from a prominent company that allows you discuss key brand
attributes, marketing mix elements, marketing strategies, and the role of stakeholders while the brand
was in this stage. If you are choosing your own brand from the respective categories, .
Let me begin this chapter by saying that, the purpose of business is to create and retain a customer. Value in one’s product or service should be and almost always is defined on customers’ terms. Hope you know that? Value is a customer’s opinion and never a manufacturer’s opinion. If your product or service is perceived by the customer as having value then that perception will result in a purchase. If the customer uses your product consistently and is satisfied with the results, then it will result in creation of customer value.
social media marketing brief description for learning and training purposes and to better understand the social media algorithms.
Social media marketing is a digital marketing strategy that leverages social media platforms to promote products, services, or brands. It involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and achieve specific marketing goals.
Social media marketing encompasses various activities, including:
Content Creation: Crafting compelling and relevant content, such as posts, images, videos, and infographics, to capture the audience's attention.
Audience Engagement: Interacting with followers, responding to comments and messages, and building a community around the brand.
Advertising: Running paid advertisements on social media platforms to reach a wider audience and drive conversions.
Analytics and Insights: Monitoring performance metrics and gathering data to refine strategies and improve results.
Influencer Marketing: Collaborating with social media influencers to promote products or services to their followers.
Social Listening: Monitoring social media conversations to gain insights into customer preferences and feedback.
Social media marketing offers numerous benefits, including increased brand awareness, enhanced customer engagement, targeted advertising, and the ability to measure and adjust campaigns in real-time. It has become an essential component of modern marketing efforts, helping businesses connect with their audience and drive growth in the digital age.
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
What is branding & how it influences the buying behavior digital sky 360MehulTank6
Branding agency Ahmedabad - A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for a brand is a trademark
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Solid waste management & Types of Basic civil Engineering notes by DJ Sir.pptxDenish Jangid
Solid waste management & Types of Basic civil Engineering notes by DJ Sir
Types of SWM
Liquid wastes
Gaseous wastes
Solid wastes.
CLASSIFICATION OF SOLID WASTE:
Based on their sources of origin
Based on physical nature
SYSTEMS FOR SOLID WASTE MANAGEMENT:
METHODS FOR DISPOSAL OF THE SOLID WASTE:
OPEN DUMPS:
LANDFILLS:
Sanitary landfills
COMPOSTING
Different stages of composting
VERMICOMPOSTING:
Vermicomposting process:
Encapsulation:
Incineration
MANAGEMENT OF SOLID WASTE:
Refuse
Reuse
Recycle
Reduce
FACTORS AFFECTING SOLID WASTE MANAGEMENT:
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. LESSON OUTCOMES
1. By the end of the lesson, learners should be able to define the term advertisement
and state its main purpose.
2. By the end of the lesson, learners should be able to list all components of an
advertisement.
3. By the end of the lesson, learners should be able do differentiate between logo and
slogan.
4. By the end of the lesson, learners should be able to discuss the importance of
using social media platforms in and advertisement.
5. By the end of the lesson, learners should be able to critique advertising techniques.
6. By the end of the lesson, learners should be able to appreciate and understand the
value of an advertisement
5. COMPOMENTS OF AN ADVERTISEMENT.
FIRST ONE: A PRODUCT
Every advert has to have the main
product that is being advertised, visual or
graphical presentations should be
included, so that the target market can
easily identify that particular product.
E.g. A car selling advert must have a
picture of that particular car.
6. Continuation…
SECOND COMPONENT: A Logo
A logo is a visual symbol or emblem that
acts as a trademark of a product.
The main purpose of a logo is to attract
customers or the target audience.
A logo has to be appealing and
attractive so that people can easily
identify it.
7. Continuation…
THIRD COMPONENT: A Slogan
• A slogan is a catchphrase of a product that is
being advertised.
• E.g. A slogan of SHOPRITE is “LOWER
PRICES YOU CAN TRUST ALWAYS”
• BIOPLUS slogan is “For physical energy &
mental vitality”
8. FORTH COMPONENT: The PRICE
• Every product must have a price
• This will help the customer budget of
that particular product if they are not
financially stable at that time.
• Price also determines the quality of the
product. For instance, a product that is
expensive usually lasts because it is of
high quality.
9. Continuation…
Last component: contacts or social
media platforms.
Contacts or social media platforms
should be included in advertisements
for questions and grievance purpose.
Examples of social media platforms
that can be used for advertisements
Facebook page, website and company
contact numbers.
