Today’s hospitality business revenue strategies and decision making processes are mainly driven by technology and artificial intelligence. Hoteliers and business owners must inevitably take control of their marketing the digital way and in doing so, have the basic set-up for revenue management to drive this successfully. In this 2-day workshop, discover more about revenue management and how it can be easily put into practical use towards optimizing revenue and profitability. At the same time, understand the essentials of digital marketing, reputation management and distribution in this age of electronic technology. More importantly, how the convergence of revenue management and digital marketing impact business results, optimize revenue and increase profitability in your business environment moving forward.

1. Organised By:
EducationTo CareerCo., Ltd
151/2 Nguyen Trai Str., Dist.05, HCM City
Tax code: 0311962899
Tel: 84(28) 39238292
Email: info@ed2career.edu.vn
Homepage: www.ed2career.edu.vn
2-DayTrainingWorkshop on
Revenue Management
and Digital Marketing
With the convergence of
Revenue Management and
Digital Marketing in today’s
world, learn to fish where the
fishes are.

2. To sell the right prod u ct
To the right cu stomer
At the right time
For the right price
With the right length of stay
Using the right channels
Basic Principle of
Revenue Management

3. Impact from the Digital World
 The number of email users worldwide is forecast to rise to
2.9 billion by 2019 and Email has a median ROI of 122% –
over 4x higher than other marketing formats including
social media - Statista
 53% of bookers will not commit to booking until they’ve
read reviews, and 80% would read between 6-12 reviews
before booking - TripAdvisor
 The number of social media users worldwide in 2018 is 3.2
billion, up 13% year-on-year - Smart Insights
 Nearly 65.4% of bookings are made online – Statisticbrain
 Hotel brands now spends 61% of marketing budget on
digital media and for online travel brands 73% -
Phocuswire
 50% of travel and hospitality companies today are
gathering and using real-time data with 47% using
automated personalization - Adobe

4. The Convergence of Revenue
Management and Digital
Marketing…
 Collaboration to the use of online data to determine future
demand.
 Analyse data and joint metrics (like re-targeting, campaigns,
customer relationship management, and search engine
optimisation, etc.) moving forward.
In addition to the convergence of revenue management and
digital marketing, there is a need for seamless synergies across a
hotel’s different departments: marketing, revenue management,
finance, IT and operations.

5. Day 1
1. What is Revenue Management?
2. Digital Journey & Persona Profiling
3. Branding, Positioning & S.W.O.T
4. Your Brand.com & OtherWebsites
5. Content Management
6. Segmentation
7. Pricing
8. Search Engine Marketing
9. Search Engine Optimisation
10. Social Media
Day 2
1. Online Advertising
2. Reputation Management
3. Database Management
4. Demand Forecasting
5. Restrictions
6. Strategizing
7. Function Space Management
8. Food & Beverage Management
9. Analytics &Tracking
10. Q & As
Agenda

6. Key Learning Objectives
 Gain knowledge on the fundamentals of revenue management
and how to put it into daily practical use so that revenue is
optimised.
 Discover if your present structure, systems, sales and processes
has what it takes to maximise revenue, short-term and long-term.
 Develop digital marketing knowledge and how to stay abreast in
your market place and ahead of your competition.
 Understand what internet marketing campaigns are about and
how to reach out to your prime prospects through in this world of
internet and social savvy market place.
 Enhance your knowledge on how to strategize, monitor and
measure digital marketing and online distribution initiatives.
 Learn to make better marketing decisions in your revenue
strategies by converging revenue management tactics and digital
marketing initiatives.

7. WHO SHOULD ATTEND?
General Managers Revenue Managers
Sales & Marketing Front Office Leaders
Financial Controllers Hotel Representatives
Hospitality Business Owners
Basically anyone with an interest or is involved in
the decision-making processes and/or are directly
responsible for driving revenue in a hotel or resort.

8. Ho Chih Minh City
20 & 21 August 2019
Liberty Central Saigon City Point
Hanoi
222 & 23 August 2019
The Lapis Hotel
USD 588 per person
Include Daily Coffee Breaks And Lunch
Register by 07 July 2019 and enjoy 15% savings
Limited seats only
Click Here to Register or Contact:
EducationTo Career Co., Ltd
Tel: 84(28) 39238292 Email: info@ed2career.edu.vn
Homepage: www.ed2career.edu.vn Tax code: 0311962899
WHERE AND WHEN

9. BOBBY S H S AW
Revenu e Optimiser S pecialist
www.linkedin.com/in/bobsaw / www.revoptimiser.net
Revenue Optimiser specialising in revenue management, sales
& marketing and distribution for hotels and resorts with over 30
years of experience in this industry. Previous positions held
include executive committee roles at both corporate and
property level of international chain and independent
companies such as Marriott International, CB Richard Ellis,
Legend Hotel Saigon, and Dusit International.
Apart from his consultancy work in assisting chain and
independent hotels to identify revenue opportunities, systems
set-up and data standards, he has also appeared as guest
speaker in various trade events, such as No Vacancy, Web in
Travel, ITCMA, Hotel Management Summit Thailand and Hotel
Marketing and Revenue Conference.
Bob also conducts the revenue management winter classes and
lectures regularly as Professor for the Day at the School of Hotel
&Tourism Management, The Hong Kong Polytechnic University.

10. CH R I S CH E ON G
Digital M arketing S pecialist
www.linkedin.com/in/chrischeong2019
A digital marketing professional with over 30 years of experience that
span across hotels and travel wholesale trade. Chris holds an
Executive Masters in Business Administration and Certificate of
Digital Marketing & Customer Engagement (Columbia Business
School New York, USA). After 12 years with Berjaya Hotels & Resorts
as Corporate Director, Digital Marketing, he left to establish his own
company, Visible Values offering digital marketing consultancy and
services for the hospitality and travel industry.
His expertise includes search engine optimisation & marketing,
reputation management, social media, electronic distribution,
customer relationship and content management, websites, and
Google Analytics and Business Intelligence reporting.
Chris has regularly participated in conferences and workshops on
travel technologies, digital marketing and social media management.
Food Hotel Asia, Web in Travel, Travel Distribution Summit and
Economy Hotels World Asia are just some tradeshows and
conferences where he was invited to speak.