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1. STUDENT’S SCIENTIFIC SYMPOSIUM USAMV
MIEADR 2016
Franchising
Zeles Dragos Florentin – MIEADR IMAPA, Group 8111
University of Management, Economic Engineering in Agriculture and Rural Development of
Bucharest, Romania 59 Marasesti Blvd, District 1, 011464, Bucharest , Romania
Keywords History Franchising :
Franchising really began to blossom in the post-war 1950s and 1960s. Franchisors of convenience goods and services seemed to be popping up on
every corner. McDonald's, Kentucky Fried Chicken, laundry services, dry cleaners, hotels, and rental car franchises flooded the marketplace. The franchising model
works because it provides a formula for operating a successful business by delivering a uniform product and service to customers. It provides franchisors with the
capital they need, creates distribution channels, and gives consumers a recognized standard of what to expect and a higher perceived value. Done right, it's a model
that benefits business owners, operators, and customers alike.
Franchising:
Franchising is a business model that combines the best aspects of sole proprietorship and
Corporate America. It can be described as a "hybrid" model that fills the gap between
working for somebody else (whether a large corporation or a small business) and working
for yourself.
Franchising is not an industry in itself. Rather, it's a way of doing business that can be
applied in almost any sector. Today about 3,000 established franchise brands operate in
nearly 250 different lines of business in the U.S.
Franchising has two main forms. In product/trade name franchising, a franchisor owns
the right to a name or trademark and sells or licenses the right to use that name or
trademark. Business format franchising, the type discussed here, involves a more complex
relationship in which the franchisor provides franchisees with a full range of services and
support, and franchisees sign an agreement to conduct operations in conformity with
specific rules laid out by the franchisor.
I want to own an NFL franchise.
I understand the business
of football. - Jon Bon Jovi
Refferences : http://www.franchising.com/guides/what_is_franchising_the_basics.html
Coordinating Teacher: Mihai Frumușelu