The Marketing API gives you programmatic access to the Facebook Marketing Platform and allows big gains in efficiency by automating many manual tasks taken every day. Learn about how to get started and some top tips that we will build on throughout the day.

1. Facebook Marketing
API 101

2. 33
Marketing API overview

3. Build solutions for marketing
automation with Facebook's
advertising platform

4. Marketing automation
as a differentiator

5. READING
AD INSIGHTS
MANAGING
AUDIENCES
MANAGING
CREATIVES
ADS MANAGEMENT
Common use cases of automation
MANAGING PRODUCT
CATALOGS
BID/BUDGET
OPTIMIZATION

6. Why?
Save time Increased ROASIncrease Efficiency+ =

7. Lets get started!
ADDITIONAL INFORMATION
Demo
Facebook Apps Dashboard:
https://developers.facebook.com/apps

8. PageUser App
THERE ARE 3 TYPES OF TOKENS
WHICH TO USE?

9. UI or no UI?

10. When building for automation,
use a System User
Source: Placeholder text. Delete this box if source is not needed.
• A System User Token
never expires
• The System User may
access any Page, Ad
Account and other
relevant assets managed
by your business

11. Lets add a system user!
ADDITIONAL INFORMATION
Demo
Business Manager:
https://business.facebook.com/

12. 43
Writing code

13. 4444
https://developers.facebook.com/graph-academyTraining

14. 45

15. Generate test
code for all
SDKs based
on test spec
Generate SDK based
on API spec. Codegen
will support SDKs for
Java, Python, PHP, &
Ruby
Automatically generate
API spec based on
code implementation
in our APIs
Faster and higher quality updates
TEST CODEGENSDK CODEGENAPI SPECGEN
Marketing API SDKs

16. 47
Dealing with versions

17. Versioning
Version 2.7
90 days after
v2.8 release
Version 2.9
90 days after
v2.9 release
Version 2.8
v2.7 cannot
be called
v2.8 cannot
be called

18. 49
https://developers.facebook.com/tools/api_versioning/Upgrading

19. 50
https://developers.facebook.com/tools/api_versioning/Upgrading

20. 51
Debugging

21. 52
Understanding API usage https://www.facebook.com/analytics

22. 53
Bugs https://developers.facebook.com/bugs

23. 54
Access levels

24. Highest Tier
Unlimited Ad
Accounts
Light Rate Limiting
Test, iterate, build apps
25 ad accounts
Moderate Rate Limiting
Try and test apps
with the API
5 ad accounts
Heavy Rate Limiting
STANDARDBASICDEVELOPMENT
API access levels

26. 57
Upgrading to Standard https://www.facebook.com/business/standardadsapi