A 12-month plan to increase Marty's social media presence

1. Marty: The Social Media
Marketer
By: Blake Wood
MK 512-Electronic Branding/Strategy
Dr. Kay Green

2. Background
 Marty Marketer is a UWA student
graduating in the next twelve (12)
months.
 One year of sales experience; less than a
year in social media intern
 Wants to create a social media presence
in the next 12 months to prepare for job
interviews
 Wants to be a Director of Social Media

3. Plan Parameters
 Budget- $5,000 over 12 months
 Does not currently own a computer, tablet, or
smartphone
 Does have access to the Internet
 Marty can dedicate 5 hours/day Monday-
Friday
 Occasional weekend availability
 No social media accounts, website
 Comfortable using Microsoft Office and Adobe
Creative Cloud

4. January
 Purchase laptop- Avg. cost $800
 Purchase smart phone- Avg. cost $230
 Determine a set time each week to devote to creating
a social media presence
 Begin researching the social media landscape.
 Identify your target audience- this helps create
content that resonates with them- Barnhart (2018)
 Determine SMART goals to accomplish a professional
social media presence- Barnhart (2018)
 Specific, measurable, achievable, relevant, and time-
bound
 For example, attend 2 networking opportunities per
month

5. February
 Create a personal branding website- promotes
interest in your brand- Long (2017)
 Create a Facebook profile
 Target hiring managers within your industry
 Create a LinkedIn profile
 Set up a Google alert for your name to help
safeguard your brand Marketing Strategy
X(2018).
 Be proactive with your brand instead of reactive
 Work with a profession photographer to ensure
quality images of yourself across all platforms
Marketing Strategy X (2018)

6. March
 Continue following industry trends and updates
 Network with key professionals within your industry
 Attend networking opportunities- Long (2017)
 Create a dynamic blog
 Google yourself regularly to ensure a consistent
professional social media presence
 Begin to create engaging social media content for
your blog, website, and Facebook page
 Focus on increasing your following and gaining a
strong reputation
 Never stop learning and evolving your strategy-Long
(2017)

7. April
 Actively produce engaging content on
Facebook- make regular posts that engage
your target audience
 Update LinkedIn/Facebook profile to include
updated social media experience
 Join professional groups from your industry
on LinkedIn
 Continue to post relevant blog content to
position yourself as an industry expert
 Position yourself as an industry expert to
increase your credibility

8. May
 Engage with industry professionals
 Update Facebook profile –posts, groups, links
to your blog, LinkedIn profile content
 Update your personal website to include links
to your blog and other social media
platforms, relevant content
 Research industry news, post to all platforms
and blog consistently
 Create a Posting calendar to streamline your
posting on social media Marketing Strategy
X(2018).
 Follow other strong personal brands

9. June
 Continue to research industry news and
trends
 Analyze your social media strategies-Are
they working? Are you posting at the right
time? Right content?
 Network at industry related conferences
 Engage with business experts and create
professional relationships
 Make it easy for people to find your social
media presence- to contact you for jobs

10. JULY
 Incorporate keywords in all of your content to ensure
you are being found- SEO Barnhart (2018)
 Provide relevant content that your followers are
interested in
 Post content you are passionate about
 Remain authentic to gain trust in your personal brand
 Post new visual content consistently on all platforms
 Respond to people quickly who engage your content
 Cultivate professional relationships/leads to new
connections/growth of your personal brand

11. AUGUST
 Share free content related to your
industry with relevant key words
 Remain active in updating your Facebook
page, LinkedIn profile, blog, and personal
branding website
 Stay current on social media news and
trends
 Post regularly to professional blogs
 Engage regularly with other professionals
with similar interests

12. SEPTEMBER
 Monitor your social media presence
 Continue to engage with professionals in your
industry
 Generate dynamic content across all
platforms
 Assess your goals
 Update your website and blog
 Connect with your followers regularly
 Increase the engagement of your following
by garnering their trust
 Ask questions to ensure relevant content

13. OCTOBER
 Engage with professionals on LinkedIn
 Create groups- initiate industry-related
conversations
 Focus on adding dynamic blog content
 Update your Facebook profile
 Post relevant content to your professional
following on Facebook
 Analyze keywords that are working to help
your content to rise to the top of search
engines
 Promote other like minded professionals on
LinkedIn

14. NOVEMBER
 Audit your social media presence
 Protect your brand
 Engage with your following on all platforms
to ensure trust in your personal brand
 Identify ways to provide consistent relevant
content
 Modify posting times to suit the needs of
your following
 Reassess your social media landscape to
maintain consistency and professionalism

15. DECEMBER
 Provide relevant content across all
platforms
 Monitor your brand
 Incorporate new trends, strategies, and
keyword optimization in your posts
 Network regularly
 Reassess all strategies to ensure
consistency and effectiveness

16. Budget
 Laptop- $800
 Smartphone-$230
 Total: $1,030.00

17. Conclusion
 Best of luck in your new role!
 Congrats! You graduated!

18. References
 Barnhart, B. (2018, June 19). 15 tips to
building a better social media presence.
Retrieved from https://sproutsocial.com/
insights/building-social-media-presence/
 Long, J. (2017, December 19). 12 ways
to elevate your personal brand in 2018.
Retrieved from https://www.
entrepreneur.com/article/306068
 Marketing Strategy X (2018). 44 fantastic
personal branding tips and tools.
Retrieved from https://marketing
strategyx.com/personal-branding
-tips-and-tools.