A simple reminder on why social media is such an effective business tool

1. Top 10 Reasons
Why Business
Uses Social Media
April 2013
© Black Dog New Media 2012

2. Believe it or not, there are still businesses out
there that are not engaging their audience
through social media.
Whether your business is B2B or B2C, social
media is a powerhouse that isn't going away.
Luckily, you can use that power to help build
your business in the following ways (and yes,
there are many more than these ten!)…
© Black Dog New Media 2012

3. 1.Build Your Brand
Interacting with others gives you an element of control
over what people think of you and your business
which can help with brand recognition.
People are always more likely to buy from a business
or brand they feel they know.
© Black Dog New Media 2012

4. 2.Find New Prospects And Leads
Through social media, you can connect with potential
customers and clients alike. Via social media people
connect to your business because they like you and
want to hear from you.
© Black Dog New Media 2012

5. 3. Market And Competitor Intelligence
Knowing what potential buyers are talking about gives
you a huge advantage. When you know what they
want, you can tailor your business to fit their needs.
Find out what your competitors are doing and what
consumers think of the competition. If a rival is doing
something wrong, you can make sure you do it right.
© Black Dog New Media 2012

6. 4. Build A Community
By building a community around your business, you
create fans that trust you and are loyal to you. And
the thing about great communities is that there are
always new people who want to join.
© Black Dog New Media 2012

7. 5.Give Your Business A Personality
You can use social media to give your business a
face. Not only can you be the voice of your brand, but
you allow your customers to have a voice. It's
genuine two-way communication.
© Black Dog New Media 2012

8. 6. Rank Better In The Search Engines
Create profiles on every major social media platform
and include a links back to your website.
Post enticing content often to create buzz for your
brand and increase website visits.
© Black Dog New Media 2012

9. 7. Network With Influencers In Your Industry
Do your research and find the right platform to
accomplish this for your business sector. Not only will
you get noticed, you could also gain some lucrative
business opportunities.
© Black Dog New Media 2012

10. 8. Marketing
People are more likely to buy from you if they feel like
they know you. If you build a presence on popular
social media platforms, you will create a community of
consumers already pre-sold on buying your products
or services.
© Black Dog New Media 2012

11. 9. Customer Service
Your customers are less likely to complain when they
feel they are dealing with people. Social media gives
businesses the opportunity to be more accessible and
available to their customers and demonstrate how
good they are at handling complaints.
© Black Dog New Media 2012

12. 10. Stay Connected
When things get hectic, it's easy to forget your target
audience and how to appeal to them. Constant
interaction with your market through social media is a
necessary element for a business to keep in touch.
© Black Dog New Media 2012

13. So there you have it. It’s not rocket science,
just basic good business practice.
And in most cases the reason for this not
happening is simple, a lack of planning and
forethought.
Social media strategies needn’t be overly
complicated or cost the earth. All you need is
to give it some time and maybe a little
advice…(ahem!)
© Black Dog New Media 2012