This is a short description of our recent work that includes living billboards, murals, and other environmentally-friendly messaging.

1. Übergrün - The Ümlaut in Ädvertising
www.ubergrun.com | hello@ubergrun.com

2. About Übergrün ......................................... 3
Billböards ................................................. 4
Earth Stämps ............................................ 4
Other Stämps ............................................ 5
Grün Facades ............................................ 5
Mürals ...................................................... 6
Grün Roofs ................................................ 6
Möss Ads ................................................... 7
Gräss Ads .................................................. 7
Scülptures ................................................. 8
Big Äds ...................................................... 8
Branded Äpples .......................................... 9
Eco Pösters ................................................ 9
Düst Art................................................... 10
Pröcess & Resülts ..................................... 10
Cöntents
02Übergrün Eco-Advertisements // About Übergrün + Cöntents
Copyright © 2016 by Ubergrun
+ All rights reserved. No part of this
document may be modified, nor elements
of this document used out of existing
context without written permission.
For more information, address Ubergrun
at hello@ubergrun.com.
Notification

3. About Übergrün
Some of Our Clients
03Übergrün Eco-Advertisements // About Übergrün + Cöntents
In German linguistics, an umlaut signifies a shift
in vowel pronunciation. Übergrün embodies the
spirit of the umlaut by shifting advertising from
an outdated, unoriginal, and polluting industry
into one that is fresh, engaging, and waste-free.
The Ümlaut in Ädvertising
Übergrün is an advertising media company that delivers
captivating and dynamic media solutions using only sustainable
earth resources. Our innovative approach creates deep and
meaningful brand-consumer connections for both private and
public brands around the world.
Using only the finest of Earth’s natural resources such as moss,
sand, snow, ice, plants, and dust, Übergrün executes dynamic
media campaigns that support diverse marketing and brand
engagement goals. Our unique advertisements leave lasting
impressions for passersby and global media networks alike,
enhancing brand loyalty and valuable earned media
opportunities. In order to capture the value of this important
feedback, we offer digital media and campaign analytic services.
We also provide comprehensive consulting and seminars on
how to align your brand with value driven markets.
Headquartered in Minneapolis, Minnesota, our team is
multinational and works regularly with brands and media firms
around the globe.

4. Environmentally friendly Earth Stamps are placed on
sidewalks with heavy foot traffic or in a location of your
choice. The messages are created with a proprietary eco-
formula and will wash away naturally during the next
rain fall with no impact on the environment. Also works
great indoors in convention centers, malls, and event
halls (washes off with damp cloth).
BENEFITS // Ideal for high foot traffic areas. Catch
attention for a nearby event.
*Engagement,geo-taggingplay,scavengerhunt,calltoaction.
Available in any size, shape and color.
Earth Stämps
04Übergrün Eco-Advertisements // Billböards + Earth Stämps
Have people touch and feel your advertisement, they’re
going to want to! Billboards are the ultimate selfie
opportunity and social media play. We use plants, moss,
grass and solar power to create breathtaking billboards
that you only need to see once to remember forever. This
advertisement literally grows in front of your eyes... or
under your feet.
BENEFITS // Because our billboards are at street level,
they provide a perfect photo opportunity and social
media play.
*Photo opportunity, engagement, goodwill, social media, PR,
earned media. Available in any size, color and shape.
Billböards

5. Other Stämps
05Übergrün Eco-Advertisements // Öther Stämps + Grün Facades
Stamps are a great way to reach people in the public space
in an eco-friendly manner. The sand and snow stamps
will simply disappear once we turn the wind back on and
the water based solution evaporates (don’t pänic, we’ll
keep replacing them all day long, which is a störy in itself).
BENEFITS // Reach people where they are in a way that
surprises and inspires
*Engagement, geo-tagging play, scavenger hunt, call to action.
Spectacular arrays of flora can become powerful and
dynamic displays for your brand. Whether indoors or out,
Grün Facades with embedded designs and messages can
captivate curiosities, deepen engagement, and heighten
brand awareness.
Grün Facades
BENEFITS // Grün Facades improve air quality, increase
health and wellbeing of employees, boost property values, and
provide credits for LEED (Leadership in Energy and
Environmental Design) certification.
*Photo opportunity, engagement, goodwill, social media, PR,
earned media. Available in any size, color and shape.

6. 06Übergrün Eco-Advertisements // Mürals + Grün Roofs
The three story tall mural in the picture below was made
with snow in downtown Philadelphia. In addition to snow
murals, we can create images and messages cleaned into
dirty and polluted walls and use our proprietary eco-paint
to generate large and small works of art. The choice
between shape, size and color is yours.
Mürals
BENEFITS // The creation of our Mürals provides a unique
engagement opportunity that can be harnessed for social
media play. The snow müral mentioned above was supposed to
be delivered to the highest bidder at the end of the campaign,
using high-tech German snöw engineering (if you must know,
we didn’t understand the manual, so...)
*Photo opportunity, engagement, goodwill, social media, PR,
earned media. Available in any size, color, and shape.
Grün Roofs
Rooftops covered with living vegetation can open a new
world of possibility for displaying a message or image.
Transforming drab rooftops into beautiful and functional
living landscapes enriches the senses while connecting a
brand to images of innovation, health, and wellbeing.
BENEFITS // In addition to its powerful messaging
potential, Grün Roofs provide substantial benefits for the
environment, not only by creating habitat for critters,
but also by improving storm water retention, energy
efficiency, and air quality, each of which carry substantial
economic savings.
*Photo opportunity, engagement, geo-tagging, social media,
PR, earned media. Available in any size, color, and shape.

7. 07Übergrün Eco-Advertisements // Möss Ads + Gräss Ads
Gräss Ads
Grass Ads are designed to create a positive contrast in the
concrete jungle, making your message or sponsorship
opportunity stick out like an umlaut... Messages are
designed and etched into lawns for any special events and
sporting events or into grass pads with anything from
flowers and plants to multi-colored LED lights and
pebbles or sea shells.
BENEFITS // Catching every eyeball in stadiums, fields or
high foot traffic areas with a crisp and clean design. Raise
the pads to create a photo opportunity.
*Photo opportunity, engagement, geo-tagging play, scavenger
hunt, call to action. Available in any size and shape.
Moss billboards, moss sandwich boards, moss bus
shelters, moss lettering on sidewalks and walls – inside/
outside. You pick the font, we’ll do the rest. People will
touch and feel it, and we’ll capture them with photos and
video. We’ll even document the message grow from a
seed to a billboard.
BENEFITS // Another great selfie - we mean ‘photo’-
opportunity. Moss ads are great for indoor and outdoor
messaging. We install the moss ads and messaging and
maintain them for as long as you like.
*Photo opportunity, engagement, goodwill, social media,
PR, earned media. Available in any size, color and shape.
Möss Ads

8. 08Übergrün Eco-Advertisements // Scülptures + Big Äds
Catch eyeballs with stunning sculptures and messaging.
We can also bring ice or sand into the city (or to your
event) and create an outdoor environment right there.
Using high-tech German... No worries, we’ll clean up!!
BENEFITS // Our sculptures bring attention and
engagement to any event. They provide for photo
opportunities and social media play. Great way to bring
nature to the people.
Scülptures
*Photo opportunity, engagement, goodwill, social media,
PR, earned media. Available in any shape and size.
Big Äds
Drawattentionfromtheskywiththesestunningmessages,
naturally and supernaturally created by our alien friends.
Our crop circles, as well as our big sand, snow, leaf and ice
ads can be created in virtually any environment, from
sandy beaches and corn fields to fresh snow, frozen lakes,
and city squares.
BENEFITS // Our large ads are the ultimate content for
digital marketing and earned media, authenticating any
‘green’ message.
*Photo opportunity, engagement, geo-tagging, digital
scavenger hunt, social media, PR, earned media. Available
in any shape and size.

9. 09Übergrün Eco-Advertisements // Branded Äpples + Eco Pösters
Apples with a message or a logo printed on each apple in
chocolate. The message is applied on green and/or red
apples with a proprietary chocolate treatment that will
uphold at room temperature. Writing a message with
chocolate instead of ink not only sounds tasty, but when
we put it on fruit, people stop in their tracks in disbelief.
Then, they will literally eat your brand.
BENEFITS//Idealforattractingattentionandengagement
at trade shows, in public spaces and at events. It’s the
ultimate icebreaker.
Branded Äpples
*Engagement, goodwill, social media, earned media.
BENEFITS // It’s a sophisticated way to display your
message or design. No need to take the whole window for
a poster, right? The environment will also owe you a hug!
*Awareness, eco-decor, eco-display, call to action. Available
in any size, color and shape.
Eco Pösters
Übergrün’s Eco Posters are created on glass and window
surfaces using our proprietary earth-friendly formula,
inspired by high-tech German engineering, natürally.
The posters simply wash off with a damp cloth or if
applied outdoors, it will rain away. For long-lasting
outdoor effect, we use our other concoctions of eco-
ingredients, all depending on your personal needs and
location requirements.

10. The Advertising Footprint: Avoiding the ‘digital graveyard’
Whether engaging with a green consumer or simply
communicating an important message, using eco-
advertising helps create a long-lasting story that
continues to thrive on social networks. We will help you
manage this advertising footprint to realize the highest
possible advertising ROI.
Each time you ëco-ädvertise with Übergrün, you build
on the footprint from the last campaign making your
message resonate even stronger while building a
meaningful online footprint. If you are aiming for the
green audience, it will surely authenticate the message.
1. CÖNTENT CREATION
Ëco-Äds + photo and video capture
2. ÖNLINE DISTRIBÜTION
Sharing on social media + traditional media
3. CAPTURE EÄRNED MEDIA
Online, television, and print
4. ÄDVERTISING FOOTPRINT
Create and manage the advertising footprint
*Ask us about our seminars and consulting framework -
we’re always happy to help.
Pröcess & Resülts
010Übergrün Eco-Advertisements // Düst Art + Pröcess & Resülts
Our team of über talented artists draw spectacular images
into dust. This can be done on a windshield of a car, or on
store windows. We have also done this at events with
great success. The Campaign pictured below was
performed in Istanbul Turkey and drew the likes of CNN
and other major media networks for a global earned
media success.
Düst Art
BENEFITS // Dust Art is a dynamic and engaging PR and
earned media tool. It is ideal for events, photo
opportunities, and social media play.
*Photo opportunity, engagement, goodwill, social media,
PR, earned media. Available in any shape and size.

11. Übergrün - The Ümlaut in Ädvertising
www.ubergrun.com | hello@ubergrun.com