table

1. Audience Segment Aspect of the film Why does this work for the audience
Primary Blood and gore Blood and gore will attract the gore fanatics
these are the people who love films like saw
and love watching films where people are
killed in the most gruesome and creative
ways.
Additional Extreme sports Rock climbing and cave exploring is a big
part of the movies setting as they zip line
down at the beginning and they also climb
through tight tunnels and are seen
throughout the film cave exploring this
would interest the additional audience.
Primary Adventure The adventure in the movie is a big part of
the movie as it is set in the cave which they
almost straight away explore and the
beginning alone was them in a boat going
down some rapids
Primary Betrayal/Secrets The betrayal at the beginning of the movie
is interesting to the primary audience as
they have to wait and see how it unfolds to
see how it eventually is discovered by the
other characters.

2. Audience Segment Aspect of the film Why does this work for the audience
Primary Sound non diegetic The use of non diegetic sound like the songs
will attract people to the film as fans would
like to know what music is being played
sand may discover a new artist that they
may enjoy. They may also enjoy the original
soundtrack or be the composers fan urging
them to see this film.
Primary Monsters Monsters are generally used in movies to
scare people and are creatures of make
believe and are one of the only things that
can be something different every time it is
up to the people making the movie to
decide what they look like which prompts
the audience to see what terrifying monster
is in the film.
Secondary Neil Marshall The movie is made by Neil Marshall who
has made movies before and even directed
an episode of game of thrones being as
successful as he is he may have fans who
want to see his current work and see what
he has thought up this time around.
Primary Girl Genre There are not many horror films that make
women look strong as they are rarely man
characters but this film has no men in it
except the monsters and is nothing but
strong women leading the movie the whole
way through.

3. Audience Segment Aspect of the film Why does this work for the audience
Primary Survival The sub-genre of the film is survival as once
inside the cave it is literally kill to survive
this is a theme used so much that the
primary character attacks one friend to help
strengthen her chance of survival even if it
means killing her best friend.
Secondary Drama The drama between the main characters is
quite high as many of them have secrets
others know or rivalry's and throughout the
film they are seen arguing or trying to prove
themselves to each other they also end up
killing each other over a few of these
secrets.
Primary Horror Horror is a big part of seeing this movie as
some people only enjoy movies that give
them a thrill from watching as some people
like being scared and find joy in being
scared and others like the idea of horror
stories as most times they are fabricated
and very rarely happen in reality.
Secondary Stars/Cast These actresses have been in other things
before this and have fans who have come to
the film to see what they are up to to and
even just because they want to see what
role they have in anything being such a big
fan.