3. PRODUCT
UV LIGHT PEN is just a regular pen but inside it hides the
invisible ink which is a substance used for writing , which is either
invisible on application and later made visible under UV light.
The pen is made of metal and the pen’s ink
is made of special high-brightness compounds which are
developed by a chemical reaction which only illuminate when
exposed under the UV light.
4. Material is Metal
Multicolor
Slim & Light Weight
Attached UV light
Longer Battery Life
Easy Battery Replacement
Long-lasting Invisible ink
Applicable on Paper and Origami
FEATURES
5. Light source High Intensity InGan LED
Wavelength Peak:400, min:390, max:410
Output Power Luminous Intensity Max. 380
mcd
Operating Temperature -30 to 80° C
Weight 31.5g
SPECIFICATION OF LED
6. • Protect your pen from water, shock, dust, heat and
sunlight.
• UV Light is harmful to the eyes and skin.
• Do not look directly into the light.
• Do not aim at the eyes of other humans and animals.
• Do not leave the pen exposed to sunshine.
PRECAUTIONS
8. Market segmentation is the activity of dividing consumer or
business market into segments based on certain characteristics.
Bases of Market segmentation are :
Geographic
Demographic
Psychographic
Behavioural
MARKET SEGMENTATION
10. • Both male & female can use
• Adults of age 25-60
• Family with high/mid income & status
• Defence, police, secret agencies, spy
agents, intelligence agency, air force
• New generation use is high
• Yuppies use
Demographic Segmentation
11. • High standard of living
• Highly fashionable
• For passing information's, confidential
matter exchanging
• To attract peoples attention.
• High income family mostly prefer
• Political matters
• Self usage
• Education & future purposes
Psychographic Segmentation
12. • spy works, to gain attraction, to
pass secret/confidential matters
• Ethical usage
• User with high status
• Usage rate is medium
• Buyer readiness is high
Behavioural Segmentation
13. TARGETTING:
Targeting in marketing is a strategy that breaks a
large market into smaller segments to concentrate on a
specific group of customers within that audience . It
defines a segment of customers based on their unique
characteristics and focuses solely on serving them.
15. Product positioning is an important element of a
marketing plan. Product positioning is the process
marketers use to determine how to best communicate their
products , attributes to their target customers based on
customer needs, competative pressures , available
communication channels and carefully crafted key
messages.
POSITIONING:
16. UV pen with invisible ink
One battery within the pen
Provide extra three batteries
One year warranty
Authentic purpose
FEATURES
17.
18. The price is the amount a customer pays for the product.
Price is the only revenue generating element amongst the 4ps, the rest
being cost centres.
To Maximize Profits
To Meet a Specific Target Return on Investment
To Achieve a Target Sales Level
To Maintain or Enhance Market Share
PRICING OBJECTIVES-
19. PARTICILARS COST PER PIECE
RAW MATERIALS Rs. 450
LABOUR Rs.250
METAL BODY Rs.345
UV LIGHT Rs.335
PACKAGING Rs.120
TOTAL 1500
20. MARKET SKIMMING
The practice of ‘price skimming’ involves charging a
relatively high price for a short time where a new,
innovative, or much-improved product is launched into
the market.
PRICING STRATEGY
23. • Because of the security reasons, ourproduct is sell only to defense system of India
• AIR FORCE, POLICE , ARMY, NAVY, OTHER SPY WORKERS ETC
• It can’tbe sell directto the markets dueto these reasons
• Direct tie upwith Central defense ministry of India
