Student's Marketing Society First Student-led Lecture - Brand Equity
Content Organised and Presented by Niraj Singh, MBA International Marketing, Coventry University London Campus
In-depth introduce specific marketing terms with precise examples, and clarify the meanings for each phase, also gives marketers clearly purpose for branding in different context.
Please feel free to leave constructive feedback, thank you!
3. Building Brand Equity
Keller's Brand Equity Model
Resonance
Judgements Feelings
Performance Imagery
Salience
4. Relationships!
What aboutYou and Me?
3. Response!
What aboutYou?
2. Meaning!
What areYou?
1. Identity!
Who areYou?