1. FINDME

2. Part II
• eCommerce | mCommerce | sCommerce
• Writing for web or blog
• Using keywords
• Social media tips and tricks
• Using Animoto
• Your 7-step marketing plan

3. Findability
• Keyword research is quite important for
good search engine results, for ‘findability’,
and it revolves around the question:
• How do you know what words and
phrases people use when they search for
your product or service?

4. Blog
Writing
Tips
• Write to a
consumer benefit
• Stick to what you
know
• Use keywords

5. Arrgh I Hate This!

6. Exercise I
1. List as many ways that
you can think off that
people will find you online.
2. Work in groups

7. Using Keywords
Keyword Research is a process of
selecting the most “optimum
performance” keyword phrases that
can help visitors find your site.

8. Exercise II
1. Find Google keyword tool
2. Think “how would people search
this topic”
3. Add a few keywords
4. Re-write your blog

9. VIP Filters
Broad Match
Exact Match
Phrase Match

10. • Sex
• Contests
• Personal stories
• Share
• Question posts
• Controversy
posts
• Opinion posts
• Humour

11. Social Media
Status Team Lead Week 1 Week 2 Week 3 Week 4
Platform
May May May May
Compare What Makes A YouTube
Blog bg Pros / Cons Review
Cesar Milan Good Harness Video
Facebook bg Announce Animoto Pros / Cons Special Offer(s)
Twitter bg Announce Sales Are Up Pros / Cons See Video
Interview Interview
YouTube bg N/A N/A
Customer Simon
Digg ? ? ? ?
Special E-
Newsletter bg blast Feature Story Special Offer(s)
Announce
Article What Makes A
bg
Marketing Good Harness
PR Media
Chosen for
Release – bg Sales Are Climbing
Dog World
India

12. Exercise III
• Go to Animoto.com
• Sign-up for a FREE account
• Create your video in class

14. Exercise IV
1. Understand your market and competition
2. Who is your customer
3. Pick a niche
4. Develop your marketing message
1. Write a 2-line elevator speech
2. Explain the benefits of working with you
5. Determine your marketing mediums
6. Set goals
7. What will be your budget?