![An Overview of Indian market:<br />India is currently facing the world’s most dynamic combination,ogf highly informed and demanding consumers on one hand, and of rapidly increasing consumption levels across various retail product categories and geographies on the other. Growing consumer demands and the consequent response of leading business have created a more complex and competitive marketplace-one that requires each firm to be more adaptive to customer needs and more aggressive at exploiting their unique capabilities to meet those needs. In the context of Indian consumer products and retail companies, this spells multiple challenges and opportunities for them.<br />Having emerged as the World’s most attractive market for global retailers, India still faces alarming issues that pose a serious hurdle to growth opportunity that the retail industry promises for the country’s economic progress. The overall positive outlook of the present business conditions is tempered by the fact that the country is grappling with severe infrastructure and policy issues. Cold chain, warehousing and logistics infrastructure will fast become unmanageable challenges for India, if pro-active action is not taken soon. The critical challenges facing the Indian retail industry in its quest to continually add value to the consumer are twofold.<br />Some of the issues need to be addressed:<br />A retail consumer in India today still does not enjoy the value that organized retail has brought to the table in some international settings. E.g. Groceries sold in hypermarkets are still priced higher in comparison to those sold by local street vendors, parking and traffic at large format stores continues to be a challenge, and it is not easy finding experienced and polished sales floor associates. These symptoms are caused by some core issues that are preventing the next level of maturation in the Indian retail industry.<br />There are 10 overarching issues that most retailers view as major impediments to growth and the associated escalation in “consumerism”. These issues are:<br />,[object Object]](https://image.slidesharecdn.com/scm-101216094135-phpapp02/85/scm-1-320.jpg)
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- 11. Co-ordinate with wholesale suppliers and independent producers to make a product available to customers both current and the soon to be released.
- 12. Provide two-day delivery on most orders.
- 13. Allow customers to query the status of their purchases and track their own shipments.
- 14. Align, supply and delivery to other functions such as marketing, sales and customer service.