E commerce and its way ahead in Indian market.

1. E-COMMERCE @ INDIA
A N A L Y S I S B Y A V I R A L K U M A R S H U K L A

2. CONTENTS:
Industry Analysis: Retail
5 Force Analysis
E-commerce
On Fast growth track
Key Strategies
Payment Options
Fulfilment Options
Flexible Strategy
Key To Success

3. INDUSTRY ANALYSIS : RETAIL
1. Barrier to Entry: High
2. Bargaining Power of Supplier: Low Medium
3. Bargaining Power of Buyer: High (to attract customers).
4. Rivalry: High
5. Threat of Substitutes: Low Medium
This industry is close to attractive for an incumbent .
The retail industry expected growth rate is 10.6% with $850 billion market.
The forecast for organized retail sector growth is 20% by 2020 is high.

4. E-COMMERCE
Internet Penetration : Growing at rate of 10% with 243 million users
expected in 2014
Broadly two type of consumers
 Metro consumers.- Regular shopping- once a month.
 Non-metro consumers -Shopping of non available goods in local
market..
Anonymity in shopping
Woman Lingerie's one of fast growing sector .
Decoupled from FDI norms in Retails Industry .
Manufacturing -> Warehousing -> IT Infrastructure -> Logistics

5. KEY STRATEGIES
Payment options : Card n Cash on Delivery.
Fulfilment options:
• In house delivery systems.
• Multi partner logistic.
• Many different partners.
Local Lingual customer interfaces.
M-commerce: 50 million active users by 2014 and fast growth of 3G
technologies.

6. KEY TO SUCCESS
With correct policies e-commerce retailers are placed to join the fast
growing industry.
IT Infrastructure is going to make differences in speed of execution.
THANKS