Many big data projects ultimately make life harder, not easier, for the end user. Businesses everywhere are swamped with data, decisions are slower and still based on gut feeling, and moreover, 95 % of company data is noise. If you are going through the same pains and wish for a world where your BI can answer what are the top opportunities right now, which market segment has the greatest potential, and what is being done about the top five disasters, you should come listen this talk. Vojta will briefly demo a solution that brings all these benefits. He will show you how you can cut costs in hospitals, improve profitability in banking and insurance and drive revenue in retail and FMCG.

2. Moguldom, Ansell, zMags, Shazam,
Lagardere, SGEF, Fourth Hospitality,
Marketo, Neutron Interactive, Slevomat,
Avast, LogicPoint, Ascoria, MMIS, Okin,
Bileto, Liftago, Kiwi.com, Le Premier,
LostMy.Name, Vivantis, Rockaway
Capital, Leo Express, Kolonial, Prodeti,
BigBrands, Bibloo, Rozbaleno, ...

3. Moguldom, Ansell, zMags, Shazam,
Lagardere, SGEF, Fourth Hospitality,
Marketo, Neutron Interactive, Slevomat,
Avast, LogicPoint, Ascoria, MMIS, Okin,
Bileto, Liftago, Kiwi.com, Le Premier,
LostMy.Name, Vivantis, Rockaway
Capital, Leo Express, Kolonial, Prodeti,
BigBrands, Bibloo, Rozbaleno, ...

5. Moguldom, Ansell, zMags, Shazam,
Lagardere, SGEF, Fourth Hospitality,
Marketo, Neutron Interactive,
Slevomat, Avast, LogicPoint,
Ascoria, MMIS, Okin, Bileto, Liftago,
Kiwi.com, Le Premier, LostMy.Name,
Sporty.cz, Snowboards.cz, Vivantis,
Rockaway, Leo Express, Koloniál,

9. Přicházíme znovu a znovu
na věci dávno známé.

11. K čemu je reporting?
Dá se nějak ohodnotit?
Jakou cenu má možnost
„něco vědět“ ?
More noise,
more distractions

12. Současné BI nemá jasnou
hodnotu.

16. Sales of lager beers are
decreasing among young people.

17. We are losing key customers.
There is less demand in canned soup category.
Bulk packages are a hit across all kids brands.
Lager beer category is growing, but we’re losing market share.
EMEA is slowing.
The launch of our new product didn’t meet our expectations in three regions.
Onboarding of new customers is slowing.
Operating margin is decreasing in our key segments.
Sales reps hired over last six months do not perform as expected.
Our alkaline batteries market share is lagging behind other batteries.
...

18. Millions of stories.
regions
cusotmer
segmets
competition
brand
market
demand

19. Sales of lager beers are
decreasing among young people.
£20,000
GBP/day

20. TOP 10
most important
problems?

21. TOP 10
most important
opportunities?

22. Sales of lager beers are
decreasing among young people.
£20,000
GBP/day
Owner:
Bob

23. Redbull
Monster
Energy
Smarty
Redbull
Smarty
OrionX
0.33l
0.5l
Redbull 0.33l
Switzerland
Retail
Retail 0.5l
0.33lRetail
Sales of Redbull 0.33l are rising across all regions and segments.
Sales excellence in the Energy category is up against flat demand.
Market demand of Redbull 0.33l is growing in retail in Switzerland.
Sales excellence for the Redbull brand is slightly declining.
The margin of OrionX brand has been slowly declining over the
past 10 months.
Sales of Monster 0.5l are declining gradually across all markets.
Sell-out of the Smarty brand is falling across all markets in a highly
aggressive move.
Overall competition is slighly rising in the Retail 0.5l market.
Smarty 0.33l is on a breakout move higher in retail, after a long
decline.

24. Sales of lager beers are
decreasing among young people.
£20,000
GBP/day
Owner:
Bob
Discuss

26. Sales of lager beers are
decreasing among young people.
Owner: Bob
£20,000
GBP/day
Owner:
Bob
Discuss
Key
Decisions
Updates

28. Stories.

30. Hero
Brand Manager
Category Manager
Sales Representative
Explorer
Data Analyst
Data Scientist
Captain
Country Manager
Sales Director
Sales Controlling

34. What I hear most:
“For the first time in years, where exactly we’re losing money.” (Retail)
“We have cut problem solving from weeks to days” (Retail)
“We became proactive instead of reactive” (Insurance)
“It’s like having data-driven to-do” (Retail)
“Everyone understands what is the highest priority and why” (Pharma)

35. Calculated potential in real money
“Value of all open stories is £6,700,000”
= the size of the opportunity

36. Retail/FMCG
Trendwatch
Sales performance
Market potential
Margin mining

37. Banking & Finance
Branch performance
Sales teams management
Pricing

38. Healthcare
Savings in hospitals
Trend detections
Clinical trials

39. Less noise.
More action.

40. linkedin.com/in/vojtarocek
twitter.com/vojtarocek
vojtarocek@gmail.com
…