BDW16 London - Josh Partridge, Shazam - How Labels, Radio Stations and Brands Leverage Shazam Data
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“At Shazam, we think data can be beautiful and stunningly inspiring. The pictures we paint with our data tell stories about changing culture, tastes, and shared discoveries. A truly great new song can sweep across the globe in a wave of Shazams that transcends politics, language, or religion”, Greg Glanday, Chief Revenue Officer at Shazam. This presentation will offer the audience a few examples of how they can use the data from Shazam to get fantastic insight into the consumers` preferences, and how to take that insight and apply it to a brand. Giving 3 or 4 great examples of what we do at Shazam, anyone in the audience can understand what this data means, really see this data and then be able to leverage it to make smart marketing decisions. Main takeaway: a clear understanding of what Shazam data is and how brands can use it.
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BDW16 London - Josh Partridge, Shazam - How Labels, Radio Stations and Brands Leverage Shazam Data
- 1. Shazam
- 9. When people go “Wow, what song is this?” The most Shazamed songs of Q1 2016, and the most Shazamed moments in those songs "Stressed Out" by Twenty One Pilots "Faded" by Alan Walker "Love Yourself" by Justin Bieber "7 Years" by Lukas Graham "Me, Myself & I" by G-Eazy & Bebe Rexha Seconds into the song %ofShazamActivity
- 10. “StressedOut”& “LoveYourself” “Faded” “7Years” “Me,Myself&I” "Stressed Out" by Twenty One Pilots "Faded" by Alan Walker "Love Yourself" by Justin Bieber "7 Years" by Lukas Graham "Me, Myself & I" by G-Eazy & Bebe Rexha Top songs make a valuable first impression These top 5 songs saw the most Shazams in the first minute – some earlier than others 1 1 1 1 1
- 11. "Stressed Out" by Twenty One Pilots "Faded" by Alan Walker "Love Yourself" by Justin Bieber "7 Years" by Lukas Graham "Me, Myself & I" by G-Eazy & Bebe Rexha 2 2 2 2 2 But certain songs sustain that activity longer Justin Bieber’s “Love Yourself” has the most consistent activity trend of the top 5 songs 3 4 33 4 3 1 1 1 1 1 # of Spikes 3 3 5 2 4 5
- 12. The shape of the biggest genres POP 1. “Love Yourself” by Justin Bieber 2. “7 Years” by Lukas Graham 3. “Stitches” by Shawn Mendes 4. “I Took a Pill in Ibiza (Seeb Remix)” by Mike Posner 5. “Cake By The Ocean” by DNCE HIP HOP/RAP 1. “Me, Myself & I” by G-Eazy & Bebe Rexha 2. “Work” by Rihanna Feat. Drake 3. “My House” by Flo Rida 4. “Hotline Bling” by Drake 5. “Est-Ce Que Tu M'aimes ?” by Maître Gims DANCE 1. “Faded” by Alan Walker 2. “Ego” by Willy William 3. “Reality” by Lost Frequencies Feat. Janieck Devy 4. “Sugar” by Robin Schulz Feat. Francesco Yates 5. “Bang My Head” by David Guetta Feat. Sia & Fetty Wap The top 5 most Shazamed songs by Genre in Q1 2016 The top 5 most Shazamed songs by Genre in Q1 2016 Shazam Activity over the duration of the songs: Pop songs are most consistent Hip Hop/Rap songs have the earliest and most prominent spikes Dance songs spike early and trail off early
- 13. How fast do different countries Shazam? Indexing :10 sec intervals by country to the global average – Pop Shazams in 2016 The UK and Mexico are the only two countries to over-index the global average for Shazaming Pop songs in the first 10 seconds. Congratulations, you are the fastest Shazamers around! We chose 6 of Shazam’s largest countries and took a look at if there were noticeable differences in how fast people Shazam Pop songs compared to the global average. Here’s what we found… The US likes to listen to the first two minutes of the song before Shazaming – they’re a little pickier. The UK takes a very segmented approach to their Shazams – either Shazaming at the very beginning, the very end, or right in the middle of songs. Italy offers the most consistency, Shazaming at around the same time for the duration of the song. Interval UK US IT FR MX AU :00-:10 109 98 75 95 116 91 :10-:20 103 101 86 97 109 103 :20-:30 102 100 94 101 102 107 :30-:40 98 98 100 102 101 102 :40-:50 99 95 102 103 99 101 :50-1:00 97 96 102 100 101 98 1:00-1:10 98 95 102 101 100 97 1:10-1:20 98 93 103 104 97 97 1:20-1:30 98 95 103 107 96 96 1:30-1:40 98 98 103 105 97 97 1:40-1:50 99 101 102 100 97 99 1:50-2:00 103 102 104 96 98 99 2:00-2:10 100 104 104 97 95 100 2:10-2:20 100 105 103 98 94 101 2:20-2:30 98 104 102 98 96 102 2:30-2:40 96 105 102 97 96 101 2:40-2:50 101 105 100 99 95 102 2:50-3:00 101 109 104 95 95 107 3:00-3:10 101 111 108 92 97 105 3:10-3:20 98 113 107 94 96 109 3:20-3:30 100 114 108 95 100 108 3:30-3:40 100 110 118 94 104 94 3:40-3:50 105 106 118 97 103 91 3:50-4:00 105 108 107 92 110 90 4:00-4:10 113 109 114 96 106 90 4:10-4:20 107 109 114 100 109 86 4:20-4:30 104 115 99 108 107 87 4:30-4:40 111 117 99 101 110 86 4:40-4:50 118 113 96 106 110 85 4:50-5:00 119 113 97 113 107 79
- 17. Here’s the songs hook - 10 10-20 30-40 50-60 70-80 90-100 110-120 130-140 150-160 170-180 190-200 230-240 250-260 270-280 We know which part of the song is most popular.
- 26. Demi Lovato Global Shazam Activity. Trending in US, Europe and Brazil
- 27. Holiday Shazams.
- 33. Data Creativity
- 35. © Copyright 2015 Shazam Entertainment Limited
- 36. © Copyright 2016 Shazam Entertainment Limited Kenzo video
- 37. © Copyright 2016 Shazam Entertainment Limited
- 39. Thank You… For more please drop me a note… Josh.partridge@shazam.com
Editor's Notes
- Or another song