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Aarong Showcasing Bangladesh 13 March 2008
“ The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” - Marcel Proust
Who are we and what are we here to achieve? The Big Idea & The Holistic Solution
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The Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions leading to Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions leading to Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
Being the Storyteller Brand! recreating imagery banked on our heritage
But what are our stories? ,[object Object],[object Object],[object Object],Not anti jeans but pro Kurta!
What do they speak about and who do they speak to, really? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The existing consumer stays!
Again… What is the single-most powerful idea/platform?
Simply put… Whatever we choose from Aarong to take home...
Is not merely a product, but we take with us….
A PIECE OF BANGLADESH That stays with us as our badge of ‘pride’
This piece ,[object Object],[object Object],[object Object],[object Object]
“ Nakshi Kanthar Maath” Jasimuddin Lets retell the stories that make us who we are. We commence with the…
“ An Empowered Nation of Women” Lets uphold the simple stories of a ‘creative Bangladesh’  We highlight ourselves being…
“ The Land of Ideas” Lets encourage the rise of ‘torch bearers’ of our heritage We extend ourselves further by encouraging…
Example: Analysing the Kantha ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Execution Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extendibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The creative mood-boards are… (that can be brought forward in any media/medium)
A piece of Bangladesh
 
 
 
The Aarong Life
 
 
 
 
 
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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