1. University of Agronomic
Sciences and Veterinary
Medicine of Bucharest
Student: Bibina
Alin, IMAPA - 8211
Coordinating teacher: Mihai
Daniel Frumuselu
Famousbrandsandtheiridentity
2. ADIDAS
Adidas is a multinational corporation, founded and
headquartered in Herzogenaurach, Germany, that
designs and manufactures shoes, clothing and
accessories. It is the largest sportswear manufacturer
in Europe, and the second largest in the world, after
Nike.
It is the holding company for the Adidas Group, which
consists of the Reebok sportswear company,
TaylorMade golf company (including Ashworth),
Runtastic, an Austrian fitness technology company and
8.33% of German football club Bayern Munich. Adidas'
revenue for 2016 was listed at €19.29 billion
The company was started by Adolf
Dassler in his mother's house; he was
joined by his elder brother Rudolf in
1924 under the name Dassler Brothers
Shoe Factory. Dassler assisted in the
development of spiked running shoes
(spikes) for multiple athletic events. To
enhance the quality of spiked athletic
footwear, he transitioned from a
previous model of heavy metal spikes
to utilising canvas and rubber. Dassler
persuaded U.S. sprinter Jesse Owens
to use his handmade spikes at the
1936 Summer Olympics. In 1949,
following a breakdown in the
relationship between the brothers,
Adolf created Adidas, and Rudolf
established Puma, which became
Adidas' business rival.
3. New Balance
• New Balance Athletics, Inc. (NB), best known as simply
New Balance, is an American multinational
corporation based in the Boston, Massachusetts area.
• The company was founded in 1906 as the "New
Balance Arch Support Company" and is one of the
world's major sports footwear manufacturers.
• New Balance maintains a manufacturing
presence in the United States, as well as in the
United Kingdom for the European market,
where they produce some of their most
popular models such as the 990 model—in
contrast to its competitors, which often
manufacture exclusively outside the USA and
Europe. As a result, New Balance shoes tend
to be more expensive than those of many
other manufacturers. To offset this pricing
difference, New Balance claims to differentiate
their products with technical features, such as
blended gel inserts, heel counters and a
greater selection of sizes, particularly for very
narrow or very wide widths. The company has
made total profits of approximately $69 billion
since 1992.
Marketing was mostly word-of-mouth or local
sports fairs. Sales languished until 1972, when
current Chairman Jim Davis bought the
company on the day of that year's Boston
Marathon. At the time, the company consisted
of six people making 30 pairs of shoes daily and
selling products mostly through mail-order with
a few U.S. retailers. Jim committed himself to
uphold the company's traditional commitment
to individual preferences, customer service and
quality products.
4. APPLE INC.
Apple Inc. is an American multinational technology
company headquartered in Cupertino, California, that
designs, develops, and sells consumer electronics,
computer software, and online services. It is considered
one of the Big Four of technology along with Amazon,
Google and Facebook.
The company's hardware products include the iPhone
smartphone, the iPad tablet computer, the Mac
personal computer, the iPod portable media player, the
Apple Watch smartwatch, the Apple TV digital media
player, and the HomePod smart speaker. Apple's
software includes the macOS and iOS operating
systems, the iTunes media player, the Safari web
browser, and the iLife and iWork creativity and
productivity suites, as well as professional applications
like Final Cut Pro, Logic Pro, and Xcode. Its online
services include the iTunes Store, the iOS App Store
and Mac App Store, Apple Music, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April 1976 to develop and sell
Wozniak's Apple I personal computer. It was
incorporated as Apple Computer, Inc., in January 1977,
and sales of its computers, including the Apple II, grew
quickly. Within a few years, Jobs and Wozniak had
hired a staff of computer designers and had a
production line. Apple went public in 1980 to instant
financial success. Over the next few years, Apple
shipped new computers featuring innovative graphical
user interfaces, such as the original Macintosh in 1984,
and Apple's marketing commercials for its products
received widespread critical acclaim.
5. AT&T Inc. is an American multinational conglomerate holding company
headquartered at Whitacre Tower in Downtown Dallas, Texas.[5] It is the world's
largest telecommunications company, the second largest provider of mobile
telephone services, and the largest provider of fixed telephone services in the United
States through AT&T Communications. Since June 14, 2018, it is also the parent
company of mass media conglomerate WarnerMedia, making it the world's largest
media and entertainment company in terms of revenue.[6] As of 2018, AT&T is
ranked #9 on the Fortune 500 rankings of the largest United States corporations by
total revenue.
AT&T began its history as Southwestern Bell Telephone
Company, a subsidiary of the Bell Telephone Company,
founded by Alexander Graham Bell in 1880. The Bell
Telephone Company evolved into American Telephone
and Telegraph Company in 1885, which later rebranded as
AT&T Corporation
The current AT&T reconstitutes much of the
former Bell System, and includes ten of the
original 22 Bell Operating Companies along with
the original long distance division.
6. Qatar Airways Company Q.C.S.C. operating as Qatar
Airways, is the state-owned flag carrier of Qatar.
Headquartered in the Qatar AirwaysTower in Doha, the
airline operates a hub-and-spoke network, linking over 150
international destinations across Africa, Central Asia,
Europe, Far East, South Asia, Middle East, North America,
South America and Oceania from its base at Hamad
International Airport, using a fleet of more than 200 aircraft.
Qatar Airways Group employs more than 43,000 people.The
carrier has been a member of the Oneworld alliance since
October 2013, the first Gulf carrier to sign with one of the
three airline alliances.
Qatar Airways was established on November 22, 1993;
operations started on January 20, 1994. Amman was first
served in May 1994. In April 1995, the airline's CEO was the
Sheikh Hamad Bin Ali Bin Jabor AlThani who employed a
staff of 75. By this time the fleet consisted of two Airbus
A310s that served a route network including Abu Dhabi,
Bangkok, Cairo, Dubai, Khartoum, Kuwait,
London,[contradictory] Madras, Manila, Muscat,
Osaka,[contradictory] Sharjah,Taipei,Tokyo and
Trivandrum. During 1995, two ex-All Nippon Airways
Boeing 747s were bought from Boeing. The airline acquired
a second-hand Boeing 747SP from Air Mauritius in 1996.
A Qatar Airways 727-200 at Dubai International Airport in 1996.
Qatar Airways Cargo Boeing 747-8F