A brief description of Aristotle's and Lasswell's model of Communication

1. Presentation on
Aristotle’s and Lasswell’s
Model of Communication
Prepared by: Bibek Rijal

2. Aristotle’s Model of Communication

3. 384-322 B.C
• Greek Philosopher
• Studied Physics, Logic, Mathematics etc.
• While exploring human nature scientifically, he developed a liner model of communication
(300 BC)
• It was later named as Aristotle’s Model of Communication

4. Speaker Speech Audience Effect
Occasion

5. Features
• Speaker Centered
• Audience is passive
• One way communication (No concept of
feedback)
• Highly used to develop Public Speaking and
Propaganda
• Rhetoric
• The speaker must have very good non-verbal
skills as well
• Example: A politician’s Speech

6. Elements of a
Good
Communicator
• Ethos
- Credibility
• Pathos
- Emotional Bonds
• Logos
- Logic

7. Criticism of Aristotle’s Model of
Communication
No concept of
Feedback
No concept of
Barriers to
Communication
Can only be
used in Public
Speaking

8. Lasswell's Communication Model

9. Harold D. Lasswell
(1902-1978)
• A Communication Theorist
• Developed Lasswell’s Model of
Communication (also known as action
model) in 1948

10. Who Says What Channel To Whom
With What
Effect
Source
of
Message
Message
the
Medium
or Media
The
Receiver
Effect

11. Description
Developed to analyze mass communication
Created to study the media propaganda of
countries and businesses
Only Rich people had TV’s and Radio’s back then
Effective Communication Process (Presentation
of Facts and how it generates Effects)

12. • According to Lasswell, there are 3
functions of communication:
1) Surveillance of the environment
2) Correlation of components of society
3) Cultural transmission between
generation
• The concept of ‘Effect’ is considered
• ‘Effect Communication Process’
Description

13. Analysis
Control Analysis
Helps the sender
to have all the
power
1
Content Analysis
Ulterior motives
of message
2
Media Analysis
Medium to be
used to exercise
maximum power
3
Audience
Analysis
Target Population
to be manipulated
4
Effect Analysis
Effect of message
over the target
population
5

14. Criticisms
No Feedback
Ignores the
possibility of Barriers
in Communication
Process
Propaganda based
Linear Model

15. Thank You