Proof of performance and qualifications for corporate training, academic instruction, etc.

1. Bianca Schroeder
Sales and CommunicationTraining

2. What sets Bianca apart from other
communication and sales trainers?
• University level instruction experience in communications and business with
outstanding student observation questionnaire feedback
• Published researcher on practical application topics (Masters Degree in
Business Communications)
• Work experience in corporate America with firsthand experience in what
works (powerful communication) and what doesn’t work (poor
communication)
• Communication not viewed as “a soft skill” but an important factor that
impacts the bottom line
• Sales training experience in highly competitive and technical industries with
positive, measurable results

3. Communications & Sales
Is your company losing money because of communication breakdowns and
mistakes?You’re not alone. Research indicates companies waste $37 billion a
year due to miscommunication and misunderstandings.
• Case Study: I trained a sales representative at an out-of-network healthcare company
that targeted the top 1% of household income earners in California:
• April 2017 sales conversion rate: 0.28% ($11,364.82 in sales 1-17 to 4-31-17)
• July 2017 sales conversion rate: 17.4% ($142,806 in sales 5-1-17 to 7-31-17)
Increase Productivity and ProfitabilityThrough Clear Communication

4. KeyTrainings
• How to handle customer complaints and defensive communication (turning
complainers into raving fans)
• How to use communication to improve profitability
• Motivational interviewing and sales strategies
• Persuasive communications and tailoring your message to your audience
• Crisis communications (internal and external)
• Leadership and management training: effective communication between
employees and their supervisors
• Effective communication for remote employees and outside vendors

5. MediaTraining
Communications Director forCEO who appeared on
Press releases picked up by digital outlets such as

6. Training Experience By Industry
• Healthcare (HIPAA Covered Entities)
• Lifestyle &Wellness (products and services)
• Architectural and Civil Engineering
• AnimalWelfare
• Environmental Conservation and Consulting
• Education
• Technology (Software and Hardware)
• E-Commerce (Retail, FDA & DSHEA Covered Products)

7. Training Experience by Audience
• Multidisciplinary professionals in a variety of technical industries
• Professionals ranging in age from 18 to 70 years
• Entry level employees to CEO’s
• Internal and external employees and vendors
• B2B and B2C professionals
• Persons with varying levels of computer literacy
• Intercultural audiences (MA emphasis in intercultural communications)

8. University Instructor- Communications

9. University Instructor- Communications
Continued

10. KeyTopics
• Leadership & decision making in groups
• Communicating in organizations
• Effective presentations
• Persuasive and informative speaking
• Non-verbal communications
• Communication and culture
• Listening
• Communicating in groups
• Developing and maintaining relationships
• Managing Conflict
• Understanding mass and mediated communications

11. Additional Skills
• Lead Generation (digital and traditional media)
• Public Relations and Marketing
• Reputation Management (Yelp, On and Offline)
• Social Media and Content
• Personnel management
• Business and Data Analysis (Statistics, CRM, KPIs, Processes, etc)
• Websites (SEO, CRO, SEM)
• More

12. Let’sTalk
• Bianca Schroeder, BA, MA
• (650) 455-1932
• BiancaLSchroeder@gmail.com
• https://www.linkedin.com/in/californiamarketingspecialist