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E-Mail Marketing
Campaigns
Images available to general public via newsletter
Call Center Nurture Funnel
Call Center Nurture Series
Continued
∗ List of Contacts Who Previously Submitted a Schedule a Visit
Form But Never Booked.
Recapture Campaign
∗7,000 Sent Through Infusionsoft
∗29% opened
∗7% Clicked to visit landing page
∗1.9% Submitted Form
∗138 warm leads being nurtured over 19 days
∗Cost: $0
Preliminary Results
Launched 4/20, Stats By 4/22
Call Center Utility
∗ Amen Clinics [started
March 23]
∗ Total Opt Ins: 2011
∗ Total Opt Outs: 13
New Amen Clinics Newsletter
Daniel’s Nurture Series
∗ Daniel Amen MD {nurture began March 20]
∗ Total Opt Ins: 739
∗ Total Opt Outs: 478
∗ Net Total subscribers: 134,220 [this includes the
contacts from the old BITN list]
∗ NOTE: Last week, we had more OPT INS than OPT
OUTS for the first time since JANUARY 19th.
∗ If you nurture them, they will stay.
Daniel Amen MD List
Tana’s Nurture Series
∗ Tana’s Pantry [Nurture began April 1]
∗ Total Opt Ins: 467
∗ Total Opt Outs: 45
∗ Net Total subscribers: 12532
∗ NOTE: Before the funnel, Tana averages 20 – 30 opt
outs a week. Last week we had 4.
Tana Amen List
Brain Fit Life Funnel
BFL Continued
∗ Brain Fit Life [started march 1]
∗ Total Opt Ins: 913
∗ Total Opt Outs: 16
BFL List
∗ Patient aftercare follow-up series
∗ BFL new member sign up nurture
∗ Brain Health Assessment nurture
∗ Etc.
Upcoming Series

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