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SAP White Paper
Talent Management
The Peloton Model of Social Performance
Management
©2018SAPSEoranSAPaffiliatecompany.Allrightsreserved.
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Table of Contents
Steven T. Hunt
s.hunt@sap.com
4	 Social Performance Management
6	 Increasing Performance at the Top Often Requires
Improving Performance at the Bottom
7	 Group Dynamics Impact Individual Employee
Performance and Retention
8	 The Peloton Model for Categorizing
Individual Performance within Groups
13	 The Reason for Categorizing Employees
is to Guide HowThey are Managed
© 2018 SAP SE or an SAP affiliate company. All rights reserved.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
People work in groups. Who we work with
has a major impact on our performance.
Yet most traditional performance
management systems focus on
individuals without considering how their
performance is affected by other people.
It is time to break with tradition and start
managing performance based on how
people truly work. This means viewing
performance from a broader social
perspective.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
The term social performance management
(SPM) describes methods that focus on manag-
ing individuals as part of a larger work group or
organization, as opposed to managing perfor-
mance of individuals in isolation. The premise of
SPM is that the performance of employees
should be evaluated in the context of the work
groups they belong to. It involves creating perfor-
mance management methods that account for
the degree to which employees’ performance is
defined, influenced, and determined by the other
people they work with. SPM focuses on people as
part of a group. It is different from many tradi-
tional performance management methods that
tend to treat the performance of an individual as
though it were unaffected by other group members.
SPM is important for two reasons. First, maximiz-
ing the performance of individuals requires creat-
ing work group cultures that unlock and inspire
people’s full potential. To maximize the perfor-
mance of an individual, you most also address
the performance of the people they work with.
Second, we cannot accurately assess perfor-
mance of an individual working in a group without
looking at the impact they have on the people
they work with. It is not possible to create a high
performing work group without addressing how
the individual actions of each member affects
overall group dynamics.
Social Performance Management
We cannot accurately assess performance
of an individual working in a group without
looking at the impact they have on the
people they work with.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
A few years ago, I interviewed Paul Limbrey, who
has spent years studying organizations famous
for creating high-performing individuals in differ-
ent fields.1 His work involved talking with leaders
from places such as Julliard School of Music and
the US Navy SEAL Training Camp that are known
for producing people who achieve phenomenally
high levels of performance. When asked how
their organizations enabled people to achieve
such amazing results, these leaders emphasized
two key principles. First, they put tremendous
focus on selecting people with the right skills and
aptitude. Second, they stressed the importance
of managing group members at the middle and
lower end of the performance curve. One might
assume these organizations focus most of their
energy on their highest performing members.
But the leaders stressed that time spent manag-
ing low performers was often more important
than time spent on high performers. To be suc-
cessful, these organizations had to create envi-
ronmental conditions that allowed people to
realize their full potential. And one of the most
important environmental factors affecting the
performance levels achieved by higher perform-
ers was the performance levels of lower perform-
ers in the group. This is because the effectiveness
of low performing group members directly influ-
ences the motivation and learning of high per-
formers.
The drive and skills of people is influenced by the
drive and skills of the people around them. This is
partially a function of comparison. Watching what
others achieve influences how people define ef-
fective performance. What we believe is impres-
sive, possible, or simply expected at work is de-
fined in part based on what our peers at work are
accomplishing. Depending on the individual, this
might manifest itself as competition, inspiration,
or peer pressure. Regardless of the psychological
motive, the reality is that people define “success-
ful performance” largely based on the perfor-
mance of people around them. To use an analogy,
imagine you go out for a friendly, non-competi-
tive stroll with a group of people and start walking
at your normal pace. Whether you think your
pace is too fast or too slow will depend largely on
the pace of the people walking with you. Even if
you do not feel any pressure to keep up with the
fastest person in the group, you are likely to feel
some sense of pressure to not fall too far behind
the slowest person.
Increasing Performance at the Top often
Requires Improving Performance at the Bottom
1.	 Interview with Paul Limbrey, 083 – Paul Limbrey – Elkiem: Creating High Performance Environments, Business Execu-
tion Radio, 2006.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
If you want to increase the results achieved by
top performers then the best place to start may
be through increasing the level of results
achieved by average and low performers. Grant-
ed, places like the Juilliard School of Music and
Navy SEAL training camp are highly unique orga-
nizations with very specialized missions and cul-
tures. Many management methods that work
there may not work in other more “normal” com-
panies. But the principle of increasing individual
employee performance through managing total
workforce performance is likely to generalize to
most other companies because it is rooted in
general psychological principles of group behav-
ior and team performance.
The actions of lower performers affect learning
and engagement across the entire performance
curve. Lower performing employees may lack
many of the skills and capabilities found in their
top performing colleagues, but may still do things
that high performers can learn from. People also
draw energy and ideas from being around others
who share similar passions for their work. And
they lose energy and inspiration if they are work-
ing with people that do not share their dedication
and focus on doing the best job possible. Consid-
er the example of a string quartet with a virtuoso
first violin and a competent, but not necessarily
world class second violin. The overall skills of the
first violin may greatly exceed that of the second
violin, but she might still get inspiration from
hearing how the second violinist interprets cer-
tain parts of the composition. In addition, while
the first violinist may accept that the second vio-
linist does not have her level of technical skills,
she is unlikely to tolerate working with a second
violinist who does not share her dedication to re-
hearsing to do the best job possible.
If you want to increase the results
achieved by top performers then
the best place to start may be through
increasing the level of results achieved
by average and low performers.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
There is a tendency to talk as though working in
teams is always a good thing. In most cases, this
is true. People can accomplish far more working
together than they can in isolation. On the other
hand, group behavior does not always bring out
the best in people. Sometimes groups inspire us
to perform at higher levels. But working in groups
can also result in people doing counterproductive
things they would not do if they were working by
themselves.
On the positive side, working in groups can create
a sense of collective identity and commitment to
coworkers. Group members often put in extra ef-
fort to support their colleagues, going beyond
their formal roles to help their team mates be
successful. Group members may also share ex-
pertise and ideas with one another, as well as
emotional support and encouragement. Being
part of a group can also inspire a productive
sense of competition among people to do the
best job possible. On the negative side, people
working in groups may feel a sense of resent-
ment or frustration if they do not believe their co-
workers are fulfilling their obligations and respon-
sibilities. Some people use memberships in a
group to deflect responsibility for their own ac-
tions and behavior, blaming others for “not doing
their jobs.” Other people use being part of a
group as way to share in the benefits of their co-
workers’ accomplishments without doing the
work themselves Groups can also create un-
healthy conflict and competition between mem-
bers vying for status and rewards.
It is important to look at the performance of peo-
ple relative to how they both impact and are influ-
enced by the people they work with. This requires
comparing people’s relative contributions both to
the group overall, and toward their fellow team
members. Failing to do this can result in high per-
forming individuals going unrecognized because
they are assigned to low performing teams. It can
also lead to issues caused when lower perform-
ing individuals are not held accountable for their
lack of contribution to the group. These individu-
als may even be given credit for accomplish-
ments of the people they work with. This is par-
ticularly problematic in large companies. It is
common to hear of high-performing individuals
leaving big companies because they felt “lost in a
sea of mediocrity.”
Addressing these issues is not about getting rid
of low performers. First, most low performance is
not a result of performance literally being bad. It
just isn’t good enough. Second, most companies
have neither the operational nor financial capa-
bility to fire employees and quickly replace them
with external candidates. Not to mention the neg-
ative cultural impacts caused by using these
sorts of “rank-and-yank” performance manage-
ment techniques. Third, most poor performance
is not intentional. It is usually a consequence of
people not being aware of their level of perfor-
mance, or not fully appreciating how their actions
impact others. It may even be a result of lower
performers being overlooked while all the atten-
tion is given to their higher performing col-
leagues. Most of the problems caused by lower
performing employees cannot be effectively ad-
dressed through hiring and firing. These prob-
lems can only be solved by identifying, under-
standing, and developing these employees in the
middle and lower ends of the performance curve
– a group of employees who have historically re-
ceived relatively little attention.
Group Dynamics Impact Individual Employee
Performance and Retention
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
The Peloton Model for Categorizing Individual
Performance within Groups
A core tenant of SPM is that to create a high-per-
forming organization companies must manage
employees in the context of their work groups. It
is not enough to focus on individual performance
in isolation. Performance management methods
must take group dynamics into account to be ful-
ly effective. On the other hand, we cannot change
the behavior of groups without changing the be-
havior of the individuals in the group. This raises
the challenge of how to manage individual em-
ployee performance in a group context. This re-
quires doing two things: Effectively categorizing
employees based on their level of performance
relative to the group, and then managing them
appropriately based on their performance
category.
I occasionally encounter people who say that we
should never categorize employees based on
their relative performance in a group because it is
“ego threatening.”These people are usually HR
consultants who do not have responsibility for
ensuring the profitability of large workforces.
They are never, at least in my experience, opera-
tional business leaders. I agree that comparing
employees against each other can be ego-threat-
ening – particularly for low performing employ-
ees. When done wrong it can create significant
organizational problems related to unhealthy
competition and inequity. But some form of com-
parison is a fact of life in a world where “not ev-
eryone gets a trophy.” It may be true that in some
work groups all employees are valuable. But
some of these employees are inevitably more
valuable than others. Rather than pretend every-
one performs at the same level, it is better to
openly acknowledge and address the issue of
performance differences through carefully de-
signed methods that categorize employees with-
out making them feel unfairly judged or ostra-
cized. Key to this is stressing that the categories
an employee is in can and will change over time.
In other words, just because you didn’t “get a tro-
phy” this year does not mean you will not get one
next year, and vice-verse.
The first step in categorizing employees is decid-
ing how many categories to use. I have seen com-
panies that simply place employees into two cat-
egories of effective or ineffective based on
whether they fulfilled their core job duties. I have
also seen companies that divide employees into
over 16 different categories using complex mod-
els that rate performance against different job
goals and behavioral competencies. Simpler
models are easier, but inevitably overlook impor-
tant performance differences between employ-
ees. Complex models look elegant but tend to be
confusing to use. They can also create an illusion
of false accuracy when managers over-empha-
size trivial performance differences between em-
ployees simply to justify placing them in different
categories.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
In my opinion, the optimal number of perfor-
mance categories to have for most work groups
is five, which more-or-less mirrors a natural ten-
dency for any group of people to cluster together
in certain patterns when they are working in simi-
lar jobs, groups or work environments. This pat-
tern can be seen when you look at the typical dis-
tribution of riders in a long bike race. I call this the
“peloton” model of SPM. The word “peloton” de-
scribes the large group of riders that forms dur-
ing long bike races such as those in the Tour de
France (see Figure 1). A peloton can be divided
into five categories of riders.2
•• Break-away riders who have sprinted out in
front of the larger group. The speed of these
riders is largely driven by internal self-motivation,
although they are also influenced by the speed
of other break-away riders who are at their lev-
el. In a multiday race the break-away riders
change constantly. No person can achieve
break-away status in every single stage of the
race. It is a result of the right person being in
the right place at the right time.
•• Leading-edge riders at the front of the peloton.
The speed of these riders is partially influenced
by looking at the break-away riders they hope
to catch. But in many races the leading-edge
riders cannot even see the break-away riders.
Consequently, the other big factor that influ-
ences their speed is how fast the people are rid-
ing in the peloton behind them. Their self-iden-
tity is one of “I may not be the fastest in the
race, but I’m the fastest in the peloton.”
•• Solid riders in the middle of the peloton.
These riders are not the fastest, but they are
not the slowest either. Some of them may be
former break-away or leading-edge riders who
have dropped back to rest and recover from the
previous days’ rides. Their speed is heavily in-
fluenced by the riders immediately in-front of
them and behind them.
•• Trailers are riding at the back of the peloton.
They are just trying not to lose the group. They
may be riding in the back and intentionally go-
ing as slow as possible to save their energy. In
other cases, they may be struggling to keep up.
The speed they ride both depends on and influ-
ences the speed of the solid riders in front of
them. This in turn influences the speed of the
leading-edge riders. In sum, the speed of the
entire peloton depends in part on the speed of
the trailers riding in the back.
•• Stragglers are riders who have fallen well
behind the peloton. They are often struggling
just to finish the ride. In some cases, they may
involuntarily or voluntarily choose to leave the
race entirely.
2.	 The purpose of the model is to provide a useful way for leaders and employees to understand the nature of different types of
employee performance in a group context. This model does not accurately describe the behaviors and motivations of actual
bike racers, particularly in the modern era of radio communication and complicated team-based race strategies. I have been
told by a professional bike rider that it does include some “partial truths” when applied to more amateur level racing.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
IGNORING PERFORMANCE DIFFERENCES IS UNPRODUCTIVE AND UNFAIR
Different levels of success require different forms of management
Break Away Contributors
•• Being recognized for the degree of impact they have
•• Working with other Break Away Contributors; not having to work with Strugglers
Leading Edge Contributors
•• Being appreciated for their contributions; knowing that they are
“better than average”
•• The opportunity to work with and become Break Away Performers
Solid Contributors
•• Being appreciated for their contributions and supported for their loyalty
•• Being given guidance and opportunity to become Leading Edge Contributors
Trailing Contributors
•• Believing the company truly supports their improvement  recognizes their challenges
•• Knowing what they need to change to get back to being a Solid Contributor
Straggler Contributors
•• Being treated with respect, even though they may not be in the right role
•• Specific action plans with tangible and immediate consequences
These five categories describe performance dif-
ferences found in most work groups and how
they influence each other. The following discuss-
es what these categories look like in a business
setting. Included are estimates of the percentage
of employees likely to fall into each category at
any given time. It is critical to emphasize that
these percentages are not absolutes. In smaller
groups, it is possible that the percentages might
be much different. For example, it is realistic for a
team of five people to be entirely composed of
“solid contributors.” Similarly, a well-managed
workforce may not contain any stragglers at all
for certain lengths of time. Although even the
best run company will occasionally experience
performance issues with some employees for
one reason or another.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
Solid contributors
These employees are the operational core of the
organization. They are good employees doing
good work. Many employees will move back and
forth between this category and leading-edge
performers. A few may even reach break-away
performer level. Some may have been break-
away or leading-edge performers in previous jobs
before they were promoted to more challenging
positions. This category tends to be around 40%
to 50% of the workforce.
Trailing contributors
These are employees who are struggling in their
role. Most of them used to be solid performers or
better. Their challenges could be a result of being
placed in a role that does not play to their
strengths. Or a consequence of trying to do the
right things the wrong way. It might also be
caused by things outside of work that are dis-
tracting them from being fully effective. It is im-
portant to stress that trailing contributors are not
bad employees. They are good employees who
are failing to fulfill their role expectations. In
many cases these employees possess critical
skills that the organization needs. The challenge
is how to get these employees back on track. This
category is usually around 10% to 15% of any
large workforce.
Break-away contributors
These are individuals whose contributions have a
major impact on the overall performance of the
organization. Their performance is often orders
of magnitude higher than average performers.
They may have found ways to add value that no
one ever considered before. Break-away perform-
ers typically do not stay in this category every
year given what it takes to maintain this level of
performance. But the best predictor of future
break-away performance is usually past break-
away performance. These employees often have
a strong reputation based on the contributions
they have made to the company. When a break-
away performer quits the organization, it tends to
be noticed by senior leaders. One company I
worked with referred to this category of employ-
ees as “legendary” because they inspired stories
about what it was possible to achieve. This cate-
gory typically encompasses about 5% to 10% of
the workforce.
Leading-edge contributors
These are individuals whose performance consis-
tently exceeds expectations, but who are not cur-
rently achieving break-away performance levels.
Most break-away performers used to be leading-
edge performers. And leading-edge performers
are often former break-away performers who
have dropped back a level. Employees may stay
at the leading-edge performer level for years.
Even if these employees rarely or never achieve
break away performance, they consistently set
the pace in terms of defining what good perfor-
mance looks like in the company. This category
tends to be around 25% to 35% of the workforce.
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
Straggler Contributors
These are employees whose performance has
reached a level that is not just below expecta-
tions, it is counterproductive. The reasons for
their extremely poor performance may be be-
cause they are in a job that does not align with
their skills or interests. They might be facing is-
sues outside of work that make it impossible for
them to be effective at work. Or their beliefs and
behaviors may fundamentally conflict with the
norms and value of the organization. Whatever
the cause, these are employees who must imme-
diately improve their performance or be exited
from the company. This category may not exist at
all in some work groups. It rarely includes more
than 5% of any organization. But it is important
to include this category when discussing people’s
performance as it gives the company a way to
identify trailing contributors without making
them feel that they are in the worst possible cate-
gory of performance.
I have found that most experienced business lead-
ers can quickly sort employees into each of these
five categories. Although care should be taken to
ensure that leaders are using appropriate criteria
to categorize employees. At a minimum, leaders
should be given a consistent set of performance
criteria to assess employee contributions before
placing them in performance categories. These
criteria should focus on a range of performance
dimensions including goal achievement and be-
havioral competencies. Ideally, leaders should
meet with their peers and discuss how they are
evaluating employees. This reduces the risk of
employees being unfairly categorized based on
the subjective opinions of a single individual.
In my experience, these five categories work well
for most work groups. But there are times when it
might make sense to have fewer categories. For
example, in some routine, relatively unskilled jobs
there may not be significant differences between
leading-edge performers and solid performers.
Rather than force distinctions between five cate-
gories for these jobs, it may make more sense to
just have four categories of exceeds expectations
(break-away), meets expectations (leading-edge
and solid), struggles to meet expectations (coast-
er) and fails to meet expectations (straggler).
The Peloton Model of Social Performance Management
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© 2018 SAP SE or an SAP affiliate company. All rights reserved.
As a rule, never categorize employees unless
there is a clear reason for doing so. Nothing good
comes from lumping people into different groups
just to lump them into different groups. The pri-
mary reason for placing employees in different
performance categories is to guide how they are
managed. Employees’ motivational interests and
behavioral coaching needs change significantly
depending on whether they are in the break-
away, leading-edge, solid, trailing, or struggling
category. Managerial methods that work for em-
ployees in one category could fail if applied to
employees in a different category.
Break-away contributors tend to be highly self-
driven. This internal drive is necessary to achieve
such outstanding performance levels. Many
break-away contributors are very competitive,
although not necessarily in an “I win/you lose”
manner. They are also motivated by being recog-
nized for their contributions. This includes com-
pensation and job perks, but what often matters
even more is access to resources that enable
them to more effectively perform their jobs, such
as technology, training, or staff support. Break-
away contributors have a passion for what they
do. They hate anything that prevents them from
being productive. This includes working with low
performing trailing contributors or stragglers who
are perceived as getting in the way. They may
quit an organization if it forces them to work with
people who they feel are undermining their ability
to achieve results. Managing break-away contrib-
utors is largely about recognizing them for their
contributions, giving them resources that help
them be more successful, and making sure they
do not have to work with low performing people.
Leading-edge contributors are inspired by work-
ing with break-away performers. Many of them
aspire to reach that level of performance. They
also want to be recognized as being above aver-
age. They usually know they are not the best, but
they want to be noticed and rewarded for being
better than most. They value being given job and
development opportunities that could enable
them to reach the break-away performer level.
Managing leading-edge contributors is largely
about letting them know they are viewed as being
above average and investing to help them reach
even higher levels of performance.
Solid contributors want to be appreciated for
their contributions. This group often contains
some of a company’s longest tenured and most
loyal employees. They comprise the largest por-
tion of the workforce and frequently contribute
the most to its success by supporting day-to-day
operations. Yet they often get a fraction of the at-
tention given to break-away and leading-edge
contributors. Many solid performers are comfort-
able being “in the middle,” although some aspire
to reach higher levels of performance and view
themselves as future leading-edge or break-away
performers. Managing solid contributors is about
showing meaningful appreciation for what they
contribute and giving them access to develop-
ment resources for those interested in getting to
higher levels of performance.
The Reason for Categorizing Employees is to
Guide How They are Managed
The Peloton Model of Social Performance Management
14 / 15
© 2018 SAP SE or an SAP affiliate company. All rights reserved.
Trailing contributors usually fall into two groups.
Those in the first group know they are not meet-
ing expectations and are looking for ways to im-
prove their performance. Those in the second
group are unaware of the fact they are under per-
forming. They may have unrealistic perceptions
about what their job requires, or may not realize
that their current performance is not meeting ex-
pectations. In either case, both types largely need
the same three things. First, they need construc-
tive, behavior-based feedback that clarifies what
they need to change about their current perfor-
mance. Second, they need access to resources to
help them develop the skills and capabilities need
to change. Third, and perhaps most important,
they need to have confidence that they can
change and that the company believes they are
able to change. Managing trailing contributors is
largely about increasing self-awareness, provid-
ing a path for improvement, and giving them con-
fidence in their ability to get back on track. If trail-
ing contributors are unwilling or unable to
improve their performance then they should be
moved to another role where they can be more
successful. Tolerating trailing contributors for too
long erodes the commitment and performance of
the entire work group. The issue is not just with
their performance. It is also about ensuring that
high-performing employees do not have to work
with low-performing colleagues for an extended
length of time. Remember, the speed of the entire
peloton is influenced by the speed of the riders at
the back as well as the front.
Straggling contributors have reached a point
where their poor performance is undermining the
success of their colleagues. It is unproductive
and unfair to force other people to rely on them.
Managing these employees is relatively straight-
forward. Be very clear on what they need to im-
prove, provide them with resources to improve,
and then hold them accountable for improving
within a set amount of time. If they do not im-
prove, move them into another role or even out of
the organization entirely. Note that it is very im-
portant that stragglers and trailing contributors
be treated with dignity, even if they are asked to
leave the company. They are usually not bad peo-
ple, but just good people in the wrong role. While
they may not be successful, they may still have
good personal relationships with their coworkers.
The tolerance and respect an organization shows
toward its low performers has a major impact on
the behavior, commitment, and risk taking of its
high performers.
Of these five categories, trailing contributors are
probably the most challenging to manage. These
individuals may be demonstrating poor perfor-
mance, but they are not necessarily poor employ-
ees. They may have worked for the company for
years and often have strong personal relation-
ships with other employees and customers. They
may possess valuable skills and organizational
knowledge. Managers may worry about how they
might respond when confronted with the need to
improve their performance. For this reason, it is
critical that managers feel supported by the or-
ganization when addressing performance issues
associated with trailing contributors.
The Peloton Model of Social Performance Management
15 / 15
The skill of managers should not be evaluated
based on whether they have under-performers
on their team, but rather should be based on how
well they deal with under-performance. Terrible
managers blame the performance of their team
on the performance of their direct reports. Medi-
ocre managers lose high performers and tolerate
low performers. Good managers attract and retain
high performers. Great managers turn low per-
formers into high performers and promote high
performers to even more impactful roles outside
of their group.
NATURE DOES NOT CARE ABOUT OUR
THEORIES, PREFERENCES OR MODELS
My father once told me,“the job of a scientist is
to describe the world as it is, not as we wish it
would be. Only by understanding the true nature
of the world are we well equipped to improve it.”
This quote applies to SPM. If everyone performed
at the same level there would be no reason to cat-
egorize employees based on performance. But
people do not all perform at the same level. Treat-
ing all employees as though they are identical is
neither effective nor fair. Underperforming em-
ployees are rarely happy with their situation.
They are looking for help but often do not know
how to ask for it. Even more important, tolerating
poor employee performance hurts the careers of
other higher performing employees and damages
the organization overall.
This paper has sought to offer a model to help
address performance differences in a construc-
tive, fair, effective, and respectful manner. This
model is inspired by observations from working
with hundreds of organizations combined with
my knowledge of psychology. I do not pretend
that these models and suggestions perfectly cap-
ture something as complex as performance dy-
namics in group settings. But hopefully they can
help organizations better understand the nature
of social performance, and by so doing enable
them to improve upon it.
The skill of managers should not be
evaluated based on whether they have
under-performers on their team, but
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they deal with under-performance.
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The Peloton Model of Social Performance Management

  • 1. SAP White Paper Talent Management The Peloton Model of Social Performance Management ©2018SAPSEoranSAPaffiliatecompany.Allrightsreserved. 1 / 15
  • 2. 2 / 15 Table of Contents Steven T. Hunt s.hunt@sap.com 4 Social Performance Management 6 Increasing Performance at the Top Often Requires Improving Performance at the Bottom 7 Group Dynamics Impact Individual Employee Performance and Retention 8 The Peloton Model for Categorizing Individual Performance within Groups 13 The Reason for Categorizing Employees is to Guide HowThey are Managed © 2018 SAP SE or an SAP affiliate company. All rights reserved.
  • 3. The Peloton Model of Social Performance Management 3 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. People work in groups. Who we work with has a major impact on our performance. Yet most traditional performance management systems focus on individuals without considering how their performance is affected by other people. It is time to break with tradition and start managing performance based on how people truly work. This means viewing performance from a broader social perspective.
  • 4. The Peloton Model of Social Performance Management 4 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. The term social performance management (SPM) describes methods that focus on manag- ing individuals as part of a larger work group or organization, as opposed to managing perfor- mance of individuals in isolation. The premise of SPM is that the performance of employees should be evaluated in the context of the work groups they belong to. It involves creating perfor- mance management methods that account for the degree to which employees’ performance is defined, influenced, and determined by the other people they work with. SPM focuses on people as part of a group. It is different from many tradi- tional performance management methods that tend to treat the performance of an individual as though it were unaffected by other group members. SPM is important for two reasons. First, maximiz- ing the performance of individuals requires creat- ing work group cultures that unlock and inspire people’s full potential. To maximize the perfor- mance of an individual, you most also address the performance of the people they work with. Second, we cannot accurately assess perfor- mance of an individual working in a group without looking at the impact they have on the people they work with. It is not possible to create a high performing work group without addressing how the individual actions of each member affects overall group dynamics. Social Performance Management We cannot accurately assess performance of an individual working in a group without looking at the impact they have on the people they work with.
  • 5. The Peloton Model of Social Performance Management 5 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. A few years ago, I interviewed Paul Limbrey, who has spent years studying organizations famous for creating high-performing individuals in differ- ent fields.1 His work involved talking with leaders from places such as Julliard School of Music and the US Navy SEAL Training Camp that are known for producing people who achieve phenomenally high levels of performance. When asked how their organizations enabled people to achieve such amazing results, these leaders emphasized two key principles. First, they put tremendous focus on selecting people with the right skills and aptitude. Second, they stressed the importance of managing group members at the middle and lower end of the performance curve. One might assume these organizations focus most of their energy on their highest performing members. But the leaders stressed that time spent manag- ing low performers was often more important than time spent on high performers. To be suc- cessful, these organizations had to create envi- ronmental conditions that allowed people to realize their full potential. And one of the most important environmental factors affecting the performance levels achieved by higher perform- ers was the performance levels of lower perform- ers in the group. This is because the effectiveness of low performing group members directly influ- ences the motivation and learning of high per- formers. The drive and skills of people is influenced by the drive and skills of the people around them. This is partially a function of comparison. Watching what others achieve influences how people define ef- fective performance. What we believe is impres- sive, possible, or simply expected at work is de- fined in part based on what our peers at work are accomplishing. Depending on the individual, this might manifest itself as competition, inspiration, or peer pressure. Regardless of the psychological motive, the reality is that people define “success- ful performance” largely based on the perfor- mance of people around them. To use an analogy, imagine you go out for a friendly, non-competi- tive stroll with a group of people and start walking at your normal pace. Whether you think your pace is too fast or too slow will depend largely on the pace of the people walking with you. Even if you do not feel any pressure to keep up with the fastest person in the group, you are likely to feel some sense of pressure to not fall too far behind the slowest person. Increasing Performance at the Top often Requires Improving Performance at the Bottom 1. Interview with Paul Limbrey, 083 – Paul Limbrey – Elkiem: Creating High Performance Environments, Business Execu- tion Radio, 2006.
  • 6. The Peloton Model of Social Performance Management 6 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. If you want to increase the results achieved by top performers then the best place to start may be through increasing the level of results achieved by average and low performers. Grant- ed, places like the Juilliard School of Music and Navy SEAL training camp are highly unique orga- nizations with very specialized missions and cul- tures. Many management methods that work there may not work in other more “normal” com- panies. But the principle of increasing individual employee performance through managing total workforce performance is likely to generalize to most other companies because it is rooted in general psychological principles of group behav- ior and team performance. The actions of lower performers affect learning and engagement across the entire performance curve. Lower performing employees may lack many of the skills and capabilities found in their top performing colleagues, but may still do things that high performers can learn from. People also draw energy and ideas from being around others who share similar passions for their work. And they lose energy and inspiration if they are work- ing with people that do not share their dedication and focus on doing the best job possible. Consid- er the example of a string quartet with a virtuoso first violin and a competent, but not necessarily world class second violin. The overall skills of the first violin may greatly exceed that of the second violin, but she might still get inspiration from hearing how the second violinist interprets cer- tain parts of the composition. In addition, while the first violinist may accept that the second vio- linist does not have her level of technical skills, she is unlikely to tolerate working with a second violinist who does not share her dedication to re- hearsing to do the best job possible. If you want to increase the results achieved by top performers then the best place to start may be through increasing the level of results achieved by average and low performers.
  • 7. The Peloton Model of Social Performance Management 7 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. There is a tendency to talk as though working in teams is always a good thing. In most cases, this is true. People can accomplish far more working together than they can in isolation. On the other hand, group behavior does not always bring out the best in people. Sometimes groups inspire us to perform at higher levels. But working in groups can also result in people doing counterproductive things they would not do if they were working by themselves. On the positive side, working in groups can create a sense of collective identity and commitment to coworkers. Group members often put in extra ef- fort to support their colleagues, going beyond their formal roles to help their team mates be successful. Group members may also share ex- pertise and ideas with one another, as well as emotional support and encouragement. Being part of a group can also inspire a productive sense of competition among people to do the best job possible. On the negative side, people working in groups may feel a sense of resent- ment or frustration if they do not believe their co- workers are fulfilling their obligations and respon- sibilities. Some people use memberships in a group to deflect responsibility for their own ac- tions and behavior, blaming others for “not doing their jobs.” Other people use being part of a group as way to share in the benefits of their co- workers’ accomplishments without doing the work themselves Groups can also create un- healthy conflict and competition between mem- bers vying for status and rewards. It is important to look at the performance of peo- ple relative to how they both impact and are influ- enced by the people they work with. This requires comparing people’s relative contributions both to the group overall, and toward their fellow team members. Failing to do this can result in high per- forming individuals going unrecognized because they are assigned to low performing teams. It can also lead to issues caused when lower perform- ing individuals are not held accountable for their lack of contribution to the group. These individu- als may even be given credit for accomplish- ments of the people they work with. This is par- ticularly problematic in large companies. It is common to hear of high-performing individuals leaving big companies because they felt “lost in a sea of mediocrity.” Addressing these issues is not about getting rid of low performers. First, most low performance is not a result of performance literally being bad. It just isn’t good enough. Second, most companies have neither the operational nor financial capa- bility to fire employees and quickly replace them with external candidates. Not to mention the neg- ative cultural impacts caused by using these sorts of “rank-and-yank” performance manage- ment techniques. Third, most poor performance is not intentional. It is usually a consequence of people not being aware of their level of perfor- mance, or not fully appreciating how their actions impact others. It may even be a result of lower performers being overlooked while all the atten- tion is given to their higher performing col- leagues. Most of the problems caused by lower performing employees cannot be effectively ad- dressed through hiring and firing. These prob- lems can only be solved by identifying, under- standing, and developing these employees in the middle and lower ends of the performance curve – a group of employees who have historically re- ceived relatively little attention. Group Dynamics Impact Individual Employee Performance and Retention
  • 8. The Peloton Model of Social Performance Management 8 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. The Peloton Model for Categorizing Individual Performance within Groups A core tenant of SPM is that to create a high-per- forming organization companies must manage employees in the context of their work groups. It is not enough to focus on individual performance in isolation. Performance management methods must take group dynamics into account to be ful- ly effective. On the other hand, we cannot change the behavior of groups without changing the be- havior of the individuals in the group. This raises the challenge of how to manage individual em- ployee performance in a group context. This re- quires doing two things: Effectively categorizing employees based on their level of performance relative to the group, and then managing them appropriately based on their performance category. I occasionally encounter people who say that we should never categorize employees based on their relative performance in a group because it is “ego threatening.”These people are usually HR consultants who do not have responsibility for ensuring the profitability of large workforces. They are never, at least in my experience, opera- tional business leaders. I agree that comparing employees against each other can be ego-threat- ening – particularly for low performing employ- ees. When done wrong it can create significant organizational problems related to unhealthy competition and inequity. But some form of com- parison is a fact of life in a world where “not ev- eryone gets a trophy.” It may be true that in some work groups all employees are valuable. But some of these employees are inevitably more valuable than others. Rather than pretend every- one performs at the same level, it is better to openly acknowledge and address the issue of performance differences through carefully de- signed methods that categorize employees with- out making them feel unfairly judged or ostra- cized. Key to this is stressing that the categories an employee is in can and will change over time. In other words, just because you didn’t “get a tro- phy” this year does not mean you will not get one next year, and vice-verse. The first step in categorizing employees is decid- ing how many categories to use. I have seen com- panies that simply place employees into two cat- egories of effective or ineffective based on whether they fulfilled their core job duties. I have also seen companies that divide employees into over 16 different categories using complex mod- els that rate performance against different job goals and behavioral competencies. Simpler models are easier, but inevitably overlook impor- tant performance differences between employ- ees. Complex models look elegant but tend to be confusing to use. They can also create an illusion of false accuracy when managers over-empha- size trivial performance differences between em- ployees simply to justify placing them in different categories.
  • 9. The Peloton Model of Social Performance Management 9 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. In my opinion, the optimal number of perfor- mance categories to have for most work groups is five, which more-or-less mirrors a natural ten- dency for any group of people to cluster together in certain patterns when they are working in simi- lar jobs, groups or work environments. This pat- tern can be seen when you look at the typical dis- tribution of riders in a long bike race. I call this the “peloton” model of SPM. The word “peloton” de- scribes the large group of riders that forms dur- ing long bike races such as those in the Tour de France (see Figure 1). A peloton can be divided into five categories of riders.2 •• Break-away riders who have sprinted out in front of the larger group. The speed of these riders is largely driven by internal self-motivation, although they are also influenced by the speed of other break-away riders who are at their lev- el. In a multiday race the break-away riders change constantly. No person can achieve break-away status in every single stage of the race. It is a result of the right person being in the right place at the right time. •• Leading-edge riders at the front of the peloton. The speed of these riders is partially influenced by looking at the break-away riders they hope to catch. But in many races the leading-edge riders cannot even see the break-away riders. Consequently, the other big factor that influ- ences their speed is how fast the people are rid- ing in the peloton behind them. Their self-iden- tity is one of “I may not be the fastest in the race, but I’m the fastest in the peloton.” •• Solid riders in the middle of the peloton. These riders are not the fastest, but they are not the slowest either. Some of them may be former break-away or leading-edge riders who have dropped back to rest and recover from the previous days’ rides. Their speed is heavily in- fluenced by the riders immediately in-front of them and behind them. •• Trailers are riding at the back of the peloton. They are just trying not to lose the group. They may be riding in the back and intentionally go- ing as slow as possible to save their energy. In other cases, they may be struggling to keep up. The speed they ride both depends on and influ- ences the speed of the solid riders in front of them. This in turn influences the speed of the leading-edge riders. In sum, the speed of the entire peloton depends in part on the speed of the trailers riding in the back. •• Stragglers are riders who have fallen well behind the peloton. They are often struggling just to finish the ride. In some cases, they may involuntarily or voluntarily choose to leave the race entirely. 2. The purpose of the model is to provide a useful way for leaders and employees to understand the nature of different types of employee performance in a group context. This model does not accurately describe the behaviors and motivations of actual bike racers, particularly in the modern era of radio communication and complicated team-based race strategies. I have been told by a professional bike rider that it does include some “partial truths” when applied to more amateur level racing.
  • 10. The Peloton Model of Social Performance Management 10 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. IGNORING PERFORMANCE DIFFERENCES IS UNPRODUCTIVE AND UNFAIR Different levels of success require different forms of management Break Away Contributors •• Being recognized for the degree of impact they have •• Working with other Break Away Contributors; not having to work with Strugglers Leading Edge Contributors •• Being appreciated for their contributions; knowing that they are “better than average” •• The opportunity to work with and become Break Away Performers Solid Contributors •• Being appreciated for their contributions and supported for their loyalty •• Being given guidance and opportunity to become Leading Edge Contributors Trailing Contributors •• Believing the company truly supports their improvement recognizes their challenges •• Knowing what they need to change to get back to being a Solid Contributor Straggler Contributors •• Being treated with respect, even though they may not be in the right role •• Specific action plans with tangible and immediate consequences These five categories describe performance dif- ferences found in most work groups and how they influence each other. The following discuss- es what these categories look like in a business setting. Included are estimates of the percentage of employees likely to fall into each category at any given time. It is critical to emphasize that these percentages are not absolutes. In smaller groups, it is possible that the percentages might be much different. For example, it is realistic for a team of five people to be entirely composed of “solid contributors.” Similarly, a well-managed workforce may not contain any stragglers at all for certain lengths of time. Although even the best run company will occasionally experience performance issues with some employees for one reason or another.
  • 11. The Peloton Model of Social Performance Management 11 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. Solid contributors These employees are the operational core of the organization. They are good employees doing good work. Many employees will move back and forth between this category and leading-edge performers. A few may even reach break-away performer level. Some may have been break- away or leading-edge performers in previous jobs before they were promoted to more challenging positions. This category tends to be around 40% to 50% of the workforce. Trailing contributors These are employees who are struggling in their role. Most of them used to be solid performers or better. Their challenges could be a result of being placed in a role that does not play to their strengths. Or a consequence of trying to do the right things the wrong way. It might also be caused by things outside of work that are dis- tracting them from being fully effective. It is im- portant to stress that trailing contributors are not bad employees. They are good employees who are failing to fulfill their role expectations. In many cases these employees possess critical skills that the organization needs. The challenge is how to get these employees back on track. This category is usually around 10% to 15% of any large workforce. Break-away contributors These are individuals whose contributions have a major impact on the overall performance of the organization. Their performance is often orders of magnitude higher than average performers. They may have found ways to add value that no one ever considered before. Break-away perform- ers typically do not stay in this category every year given what it takes to maintain this level of performance. But the best predictor of future break-away performance is usually past break- away performance. These employees often have a strong reputation based on the contributions they have made to the company. When a break- away performer quits the organization, it tends to be noticed by senior leaders. One company I worked with referred to this category of employ- ees as “legendary” because they inspired stories about what it was possible to achieve. This cate- gory typically encompasses about 5% to 10% of the workforce. Leading-edge contributors These are individuals whose performance consis- tently exceeds expectations, but who are not cur- rently achieving break-away performance levels. Most break-away performers used to be leading- edge performers. And leading-edge performers are often former break-away performers who have dropped back a level. Employees may stay at the leading-edge performer level for years. Even if these employees rarely or never achieve break away performance, they consistently set the pace in terms of defining what good perfor- mance looks like in the company. This category tends to be around 25% to 35% of the workforce.
  • 12. The Peloton Model of Social Performance Management 12 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. Straggler Contributors These are employees whose performance has reached a level that is not just below expecta- tions, it is counterproductive. The reasons for their extremely poor performance may be be- cause they are in a job that does not align with their skills or interests. They might be facing is- sues outside of work that make it impossible for them to be effective at work. Or their beliefs and behaviors may fundamentally conflict with the norms and value of the organization. Whatever the cause, these are employees who must imme- diately improve their performance or be exited from the company. This category may not exist at all in some work groups. It rarely includes more than 5% of any organization. But it is important to include this category when discussing people’s performance as it gives the company a way to identify trailing contributors without making them feel that they are in the worst possible cate- gory of performance. I have found that most experienced business lead- ers can quickly sort employees into each of these five categories. Although care should be taken to ensure that leaders are using appropriate criteria to categorize employees. At a minimum, leaders should be given a consistent set of performance criteria to assess employee contributions before placing them in performance categories. These criteria should focus on a range of performance dimensions including goal achievement and be- havioral competencies. Ideally, leaders should meet with their peers and discuss how they are evaluating employees. This reduces the risk of employees being unfairly categorized based on the subjective opinions of a single individual. In my experience, these five categories work well for most work groups. But there are times when it might make sense to have fewer categories. For example, in some routine, relatively unskilled jobs there may not be significant differences between leading-edge performers and solid performers. Rather than force distinctions between five cate- gories for these jobs, it may make more sense to just have four categories of exceeds expectations (break-away), meets expectations (leading-edge and solid), struggles to meet expectations (coast- er) and fails to meet expectations (straggler).
  • 13. The Peloton Model of Social Performance Management 13 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. As a rule, never categorize employees unless there is a clear reason for doing so. Nothing good comes from lumping people into different groups just to lump them into different groups. The pri- mary reason for placing employees in different performance categories is to guide how they are managed. Employees’ motivational interests and behavioral coaching needs change significantly depending on whether they are in the break- away, leading-edge, solid, trailing, or struggling category. Managerial methods that work for em- ployees in one category could fail if applied to employees in a different category. Break-away contributors tend to be highly self- driven. This internal drive is necessary to achieve such outstanding performance levels. Many break-away contributors are very competitive, although not necessarily in an “I win/you lose” manner. They are also motivated by being recog- nized for their contributions. This includes com- pensation and job perks, but what often matters even more is access to resources that enable them to more effectively perform their jobs, such as technology, training, or staff support. Break- away contributors have a passion for what they do. They hate anything that prevents them from being productive. This includes working with low performing trailing contributors or stragglers who are perceived as getting in the way. They may quit an organization if it forces them to work with people who they feel are undermining their ability to achieve results. Managing break-away contrib- utors is largely about recognizing them for their contributions, giving them resources that help them be more successful, and making sure they do not have to work with low performing people. Leading-edge contributors are inspired by work- ing with break-away performers. Many of them aspire to reach that level of performance. They also want to be recognized as being above aver- age. They usually know they are not the best, but they want to be noticed and rewarded for being better than most. They value being given job and development opportunities that could enable them to reach the break-away performer level. Managing leading-edge contributors is largely about letting them know they are viewed as being above average and investing to help them reach even higher levels of performance. Solid contributors want to be appreciated for their contributions. This group often contains some of a company’s longest tenured and most loyal employees. They comprise the largest por- tion of the workforce and frequently contribute the most to its success by supporting day-to-day operations. Yet they often get a fraction of the at- tention given to break-away and leading-edge contributors. Many solid performers are comfort- able being “in the middle,” although some aspire to reach higher levels of performance and view themselves as future leading-edge or break-away performers. Managing solid contributors is about showing meaningful appreciation for what they contribute and giving them access to develop- ment resources for those interested in getting to higher levels of performance. The Reason for Categorizing Employees is to Guide How They are Managed
  • 14. The Peloton Model of Social Performance Management 14 / 15 © 2018 SAP SE or an SAP affiliate company. All rights reserved. Trailing contributors usually fall into two groups. Those in the first group know they are not meet- ing expectations and are looking for ways to im- prove their performance. Those in the second group are unaware of the fact they are under per- forming. They may have unrealistic perceptions about what their job requires, or may not realize that their current performance is not meeting ex- pectations. In either case, both types largely need the same three things. First, they need construc- tive, behavior-based feedback that clarifies what they need to change about their current perfor- mance. Second, they need access to resources to help them develop the skills and capabilities need to change. Third, and perhaps most important, they need to have confidence that they can change and that the company believes they are able to change. Managing trailing contributors is largely about increasing self-awareness, provid- ing a path for improvement, and giving them con- fidence in their ability to get back on track. If trail- ing contributors are unwilling or unable to improve their performance then they should be moved to another role where they can be more successful. Tolerating trailing contributors for too long erodes the commitment and performance of the entire work group. The issue is not just with their performance. It is also about ensuring that high-performing employees do not have to work with low-performing colleagues for an extended length of time. Remember, the speed of the entire peloton is influenced by the speed of the riders at the back as well as the front. Straggling contributors have reached a point where their poor performance is undermining the success of their colleagues. It is unproductive and unfair to force other people to rely on them. Managing these employees is relatively straight- forward. Be very clear on what they need to im- prove, provide them with resources to improve, and then hold them accountable for improving within a set amount of time. If they do not im- prove, move them into another role or even out of the organization entirely. Note that it is very im- portant that stragglers and trailing contributors be treated with dignity, even if they are asked to leave the company. They are usually not bad peo- ple, but just good people in the wrong role. While they may not be successful, they may still have good personal relationships with their coworkers. The tolerance and respect an organization shows toward its low performers has a major impact on the behavior, commitment, and risk taking of its high performers. Of these five categories, trailing contributors are probably the most challenging to manage. These individuals may be demonstrating poor perfor- mance, but they are not necessarily poor employ- ees. They may have worked for the company for years and often have strong personal relation- ships with other employees and customers. They may possess valuable skills and organizational knowledge. Managers may worry about how they might respond when confronted with the need to improve their performance. For this reason, it is critical that managers feel supported by the or- ganization when addressing performance issues associated with trailing contributors.
  • 15. The Peloton Model of Social Performance Management 15 / 15 The skill of managers should not be evaluated based on whether they have under-performers on their team, but rather should be based on how well they deal with under-performance. Terrible managers blame the performance of their team on the performance of their direct reports. Medi- ocre managers lose high performers and tolerate low performers. Good managers attract and retain high performers. Great managers turn low per- formers into high performers and promote high performers to even more impactful roles outside of their group. NATURE DOES NOT CARE ABOUT OUR THEORIES, PREFERENCES OR MODELS My father once told me,“the job of a scientist is to describe the world as it is, not as we wish it would be. Only by understanding the true nature of the world are we well equipped to improve it.” This quote applies to SPM. If everyone performed at the same level there would be no reason to cat- egorize employees based on performance. But people do not all perform at the same level. Treat- ing all employees as though they are identical is neither effective nor fair. Underperforming em- ployees are rarely happy with their situation. They are looking for help but often do not know how to ask for it. Even more important, tolerating poor employee performance hurts the careers of other higher performing employees and damages the organization overall. This paper has sought to offer a model to help address performance differences in a construc- tive, fair, effective, and respectful manner. This model is inspired by observations from working with hundreds of organizations combined with my knowledge of psychology. I do not pretend that these models and suggestions perfectly cap- ture something as complex as performance dy- namics in group settings. But hopefully they can help organizations better understand the nature of social performance, and by so doing enable them to improve upon it. The skill of managers should not be evaluated based on whether they have under-performers on their team, but rather should be based on how well they deal with under-performance. vQ318 © 2018 SAP SE or an SAP affiliate company. All rights reserved.
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