This document provides an employment profile for a Marketing Director position at a food manufacturing company called Philippine FoodAsia Corporation. The Marketing Director is responsible for overall account management of existing distribution channels as well as expanding distribution through new accounts like hotels, restaurants, and supermarkets. Duties include setting up a Sales Fresh Division, promoting distribution channels, managing accounts, ensuring sales targets are met, creating new accounts, managing a sales team, and conceptualizing local store marketing. Special projects implemented included developing accounts with major supermarket chains and formulating a territorial dealership for stuffed bread.

1. EMPLOYMENT PROFILE.

2. Reporting to : Mr. Richard V. Sanz
President & CEO
Job Summary :
1. Responsible for the following:
2. Overall account management of existing distribution channel accounts.
3. Managed expansion of Distribution channel by creating new accounts
such as:
hotels, canteens, restaurants, supermarkets, groceries .
4. Create new type of distribution channels suitable to the product physical
attributes. Ensuring sales target are met in terms of revenue.
Employed as
Marketing Director
2009.
EMPLOYMENT
PROFILE. ( 1/3 )

3. Duties and Responsibilities:
1. Set up the Sales Fresh Division .
2. Promulgate and expand other distribution Channels.
3. and represents the company to all business particulars with
regards to the fresh product.
4. Account Management
5. Overall Account Management of all distribution channels
6. Maintain good supplier’ relationship with FoodAsia’ clients.
7. Ensure that monthly & Annual Sales Target are met.
8. New Accounts
9. Create new Accounts & new distribution channels for all FoodAsia
products.
10. Ensure that new accounts target is met.
11. Management of Sales team
12. Management, coordination, and supervision of sales staff, sales
promos, account executives.
13. Ensure that sales target of team members are met.
14. LSM- Local Store Marketing
15. Conceptualize and implement local store marketing.
16. Encourage retail partners to support such marketing projects.
EMPLOYMENT
PROFILE. ( 2 / 3 )

4. Special Assignments / projects handled and Implemented
1. New Accounts Development:
a. SM Supermarkets-
1. (SVI) Shoppers Value Inc.- 15 branches
2. SM Hypermarket - 16 branches
3. Save More - 12 branches
4 . Rustan’s Fresh Supermarket 3 branches
5. Shopwise 9 branches
6. Walter Mart 8 branches
7. Landmark 2 branches
8 Ever Supermarket 5 branches
9. Robinsons Supermarket 10 branches
10. Puregold. 15 branches
2. Formulation of Territorial Dealership for STUFFEES STUFF BREAD
EMPLOYMENT
PROFILE. (3 / 3)

5. Philippine FoodAsia
Corporation is a food
manufacturing company .
It started in 2005. Its
prime product is Rice
cake (Bibingka). The
brand it owned is known
to all as “BIBINGKINITAN”.
It journeyed successfully
in the Food Cart business.
From a humble beginning,
Bibingkinitan had grown
from a simple food cart to
BiBINKINITAN Café with
over 300 food carts
nationowide. In 2009 it
introduced Stuffed bread.
And today it also has
operated its new concept
“BARBEQUE KING” food
chain. They are
continuously open for
frnachise. That I
recommend as a good
business veture for those
who wanted to
franchise….
COMPANY PROFILE.

6. The CART.

7. The Food Cart
PRODUCT.

8. The Fresh
PRODUCT.

9. Five years had passed
and it was a pleasant,
great chance and
blessing to have
worked with the man
I highly regard for his
industry, Principle,
values and business
Credence. His success
Story is always an
inspiration.
Mr. Richard Sanz, the
Man who made the
Difference. The man
I respect for his
Discipline, style, and
Heart.
Thank you President
Richard. Richard Sanz
President / CEO