1. PBM
1. The Genesis of the Brand i.e., What spurred on the idea of launching this
Brand?
2. Who were the people behind its launch?
3. What was its launch productstrategy?
4. Which Brands was it competing at the launch time?
5. Snapshotof the Brand journey?
6. How did the Brand evolve over the years?
7. Draw the productlifecycle of this Brand.
8. What was the turning point in the Brand?
9. What were the key drivers of the Brand’s journey?
10.Which ad campaign was very successful?
11.What segment does Brand cater to?
12.Discuss the productportfolio of the Brand.
13.What is Brand USP (key differentiation)?
14.What is Brand positioning?
15.Study what is Brand equity of this Brand and related conceptof
consumer-based Brand equity model.
16.Which are the current competitors of your Brand?
17.What are the challenges to the Brand in Indian market?
18.What are the challenges to the Brand in international market?
19.Study the Brand elements of this Brand.
20.Analyse the Brand stretching and extension strategies of these Brand?
21.Study the Brand personality of the Brand?
22.Ansoff’s matrix for the Brand?
